English for Textile Business
纺织商务英语
Module One English for Textile Business
Module One covers three parts: brief introduction to this course and China‘s textile industry. By learning this module, students will have a rough picture of what skills and knowledge they should master and what they shall be doing after finishing learning this course. They will also learn the current situation and development of China‘s textile industry. This Module paves a way for students to learn this course better and more effectively. Learning objectives
1. To know the basic information about China‘s textile industry. 2. To learn what English for Textile Business will deal with. 3. To lay the basic foundation for students‘ future career. Reading
Lead-in Questions:
1. What‘s the teaching purpose of English for Textile Business ?
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2. What qualities will be developed for the students after learning Textile Business English?
3. What makes a successful businessman? 4. What would you like to be in the future?
What Will Be Learnt
English for Textile Business is divided into two parts. The first part has ten modules, each of which consists of several tasks. In the second part, there‘re three comprehensive practices. The specific contents are as follows: I. Ten Modules of English for Textile Business Number Modules Tasks Knowledge and Teaching Places Competence 1 Introduction Course Classroom Introduction Introduction to Textile knowledge Training bases Textile Industry 2 Business Reception Business Etiquette and Training bases Reception and communicative skill Arrangement Business Business Etiquette and Classroom Arrangement communicative skill At the trade fair Business Etiquette and Training base communicative skill 3 Company Describing a Textile Knowledge Classroom Textile Company Company‘s Business and Textile Training base Structure Knowledge Company‘s Business and Textile Training base products Knowledge 4 Banquet Activities Making Business Etiquette and Classroom invitation and communicative skill reservation Entertaining Business Etiquette and Training base guests communicative skill Making Business Etiquette and Training base Speeches communicative skill 5 Working Together Working Business knowledge and Classroom Environment communicative skill Company policy Business knowledge and Classroom communicative skill
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6 7 The way people Business knowledge and Training base work communicative skill Marketing Marketing Business and textile Self-dependent Survey Knowledge; Centre communicative skill Promotion And Business and textile Training base Advertising Knowledge; communicative skill Marketing A Business and textile Training base Product Knowledge; communicative skill Contract and Order Inquiring Business and textile Training base Knowledge; communicative skill Offer & Counter Business and textile Training base offer Knowledge; communicative skill Commission and Business Knowledge Training base Discount and communicative skill Contract order & Packing and Business knowledge and Training base skills Business knowledge and Training base skill Shipment Business knowledge and Training base skill Insurance Business knowledge and Training base skill Dealing with Business knowledge and Training base problems skill Complaining Business and skill Training base and Apologizing Finding a Business and skill Training base Solution Business knowledge and Conference room skills; Communicative skill Business knowledge and skills; Communicative Conference room skill Business knowledge and Conference room skills; Communicative skill 8 Packing shipping 9 Problems 10 Annual Meetings II. Comprehensive practice to English for Textile Business
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Number 1 2 3 Practice places Receiving A To practice the procedures of accepting a Training Delegation delegation and apply the business etiquette bases and communicative competence to the real work To prepare and develop students for a career in administrative management. Attending A To practice how to prepare to attend a trade Training Trading Fair fair for a company and apply the business and bases textile knowledge and communicative skills to the real work. To prepare and develop students for a career in marketing. Making An To practice the whole steps of making an Training Order order of a product from the establishment of a bases relationship with your customer to the shipment of goods. Apply the foreign trade knowledge and skills to the real work. To prepare and develop students for a career in sales and purchase. Projects Training Purpose Notes to Reading 1. module n 模块
2. competency n. 能力 3. textile n. 纺织
4. Business Etiquette n 商务礼仪 5. communicative skill 沟通技能 6. banquet n. 宴会；v. 宴请 7. marketing survey 市场调研 8. promote v. 促销
9. advertise v. 等广告；为…做广告
Passage Reading
A. Career for Life
By LIU XINLIAN
Lead-in questions:
1. What career do you like to take after graduation?
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2. Some people think that textile industry is a sunset industry? What do you think of if? What prospect do you think textile industry has?
Lili Wong, a 35-year-old woman, lives a life very similar to that of other housewives. Things change late at night, however, after she checks her inbox to keep synchronized with her American customers.
Lili owns a small textile-trading company in Changzhou , Jiangsu Province, one of the major household textile bases in China. Her company, Changzhou Moonlight Trading Co. Ltd. has only seven staff, but it exports hotel textiles mainly to the North America—something that has brought Lili ever closer to her lifelong pursuit. Lili began her trading career at a Sino-Japanese textile company in 1998 after graduation from university. Having been in the textile trade for ten years, Lili learned everything about textile trading.
By March 2008, when she was able to make a profit of several hundreds million yuan for her boss, Lili was also ready for her own trading company with rich experiences in textiles.
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