followers (4) 1.8 million (5) 1.8 million (6) 6% (7) radio and TV (8) the net (9) fashion magazines
Part Ⅴ
1. (1) c (2) b (3) c (4) a 2.
Agent: Good morning, sir, I’m an insurance agent. May I ask you some questions? Man: Yes. Go ahead.
Agent: Do you have any insurance protection for you and your family? Man: No, not really.
Agent: How many people are there in your family? Man: Four. My wife, two children and me. Agent: Does your wife work?
Man: No. She takes care of the children at home. Agent: Then you’re the only breadwinner in your family. Man: I guess so.
Agent: Have you ever thought about what your family would do if anything happened to you? How would they servive?
Man: Mm… I can only hope that won’t happen?
Agent: Well, sir. Nothing in life is certain. Just in case, may I suggest you buy some insurance? By this way, you’ll be protected. I promise you that if the conditions of your policy are met, the insurance company will pay out. Man: That sounds reasonable. Can you explain the details? Agent: Sure.
Part Ⅵ
(1) No
(2) How many staff members do you have? (3) Where do they eat at noon? (4) A limited selection dishes. (5) Yes
Unit 10 Advertising
Part Ⅰ
Amway: outdoor billboard, TV commercial Esprit: fashion magazines IKEA: catalogues
Nestle: TV commercials, magazines
Mc Donald’s: sports sponsorship, outdoor billboards, TV commercials Sony Ericsson: outdoor billboards, magazines Starbucks coffee: word of mouth
Volkswagon: magazines, TV commercials, outdoor billboards
Part Ⅱ
Task1
(2) E (3) A (4) G (5) D (6) B (7) F Task2
1. (1) products (2) companies (3) image (4) hear (5) read (6) information (7) respond to (8) prospects (9) salespeople (10) customers 2. (1) a (2) c (3) b
Part Ⅲ
1.
Leaflets & flyers: local shops & fitness clubs Showrooms: Nokia, Toyota
Sports sponsorship: Coca-cola, Benz Radio advertising: local restaurants TV commercials: Amway, Mc Donald’s The Internet: IBM Magazines: omega, Dell
Outdoor billboards: China Unicon, Petro China 2.
(1) expensive, budget (2) too expensive (3) highway, subway, train (4) young people
Part Ⅳ
1. sponsorship; posters; radio; TV commercials 2. (1) c (2) b (3) a (4) c (5) a
Part Ⅴ
1. b-e
2. (1) office furniture (2) brand awareness (3) business executives (4) self-employed professionals (5) successful people dream of (6) under half a million dollars (7) April 15
Part Ⅵ
1. Automobile, Marmalade, Furniture, Ice cream 2. (1) c (2) a (3) d (4) b