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1.11Foraparticularproduct,youdeterminetheNREcostandunitcosttobethefollowing
forthethreelistedICtechnologies:FPGA:($10,000,$50);ASIC:($50,000,$10);VLSI:($200,000,$5).Determineprecisevolumesforwhicheachtechnologyyieldsthelowesttotalcost.
Totalcost=NREcost+(unitcost*#unitsproduced)
FPGA=10,000+50x
ASIC=50,000+10x
VLSI=200,000+5x
10,000+50x=50,000+10x
40x=40,000
x=1,000
50,000+10x=200,000+5x
5x=150,000
x=30,000technology
FPGA
ASIC
VLSIamount<1,000units1,000-30,000units>30,000units
1.12Giveanexampleofarecentconsumerproductwhoseprimemarketwindowwasonly
aboutoneyear.
Note:Answerswillvary.
1.13Createanequationfortotalprofitthatcombinestime-to-marketandNRE/unitcost
http://www.77cn.com.cnetherevenuemodelofFigure1.4(b).Assumea100-monthproductlifetime,withpeakrevenueof$100,http://www.77cn.com.cnpareuseofageneral-purposeprocessorhavinganNREcostof$5,000,aunitcostof$30,andatime-to-marketof12months(soonly88monthsoftheproduct’slifetimeremain),withuseofasingle-
purposeprocessorhavinganNREcostof$20,000,aunitcostof$10,andatime-to-marketof24months.Assumetheamountaddedtoeachunitforprofitis$5.
4EmbeddedSystemDesign