Contents
Abstract ........................................................................................................................................ I 摘 要 ......................................................................................................................................... II Contents .................................................................................................................................... III
1 Introduction ............................................................................................................................. 1
2 Literature Review .................................................................................................................... 2
3.1 Wine Culture in China .......................................................................................................... 4
3.2 Wine Culture in the West ...................................................................................................... 5
4 The Application of the Wine Culture in Chinese and Western Social Activities ..................... 6
4.1 Types of Wine ....................................................................................................................... 6
4.2 Drinking Vessels ................................................................................................................... 7
4.3 Etiquette of Drinking ............................................................................................................ 8
4.4 Purpose of Drinking ............................................................................................................. 9
5 Functions of Wine Culture in Social Activities ..................................................................... 10
5.1 Promoting Business Negotiations ....................................................................................... 10
5.2 Promoting Mutual Communication .................................................................................... 10
6 Conclusion ............................................................................................................................. 12
Works Cited .............................................................................................................................. 13
III