uic,AE,商业伦理,案例分析
Description:
During the last summer vacation, I faced an ethical problem about whether it is necessary to keep others’ telephone numbers as the privacy, and never give away them without permissions. It happened when I was signing up for yoga courses in a yoga club named Yogawave. The manager asked me to do him a favor for writing down twenty telephone numbers and names of my friends, because he needed to solicit more customers to meet the marketing goals, but it was nearly month ended. He also promised that the numbers would only be used to send an advertisement message, and he would not let others know who gave the numbers away to him. I knew that the telephone numbers might be important for him to achieve the marketing goals and keep the job. But I finally refused to help him in the end, which made me feel sorry to him.
Stake Holders:
Yogawave manager
My friends whose phone numbers were asked to be betrayed
Me Laura Nash Model
1. Define the problem for me.
The problem for me was the choice between helping the manager and protecting my friends’ privacy. Considering receiving a publicity message would not really does harm to my friends, maybe I should chose to give the manager a hand to have a better performance on his job. However, if I gave the telephone numbers away and let the manager gained benefits from it, my friends’ privacy rights would be violated.
2. Define problem from other stakeholders’ shoes.