Detailed reading
4 How shall we understand the Hong Kong T-shirt that says “I Feel Coke”? Or the little Japanese girl who asks an American visitor in all innocence, “Is there really a Disneyland in America?” (She knows the one in Tokyo.) Or the experience of a German television reporter sent to Siberia t
o film indigenous life, who after flying out of Moscow and then travelling for days by boat, bus, and jeep, arrives near the Arctic Sea where live a tribe of Tungusians known to ethnologists for their bearskin rituals. In the community store sits a grandfather with his grandchild on his knee. Grandfather is dressed in traditional Tungusian clothing. Grandson has on his head a reversed baseball cap.