21. what was the overall percentage increase(to the nearest%) in the amount of mined ore , from year 1 to year 5? E
（150-110）/110=36%
22. if the total cost of gold production in year 2 was &1 million, how much ore would need to be mined and milled in that year, so that the gold produced would meet this cost? G
1000000/8/5=25000
23. if the general inflation rate between year 4 and year ５ was 10%, by how much was the increase in the price of gold above that accounted for by inflation? A
10.5-9.5x（1+10%）=0.05
24. which 2 years generated the worst financial return per thousand of ore mined? A
目测法，1&2年，价格最低，产量也最低。
KPMG经典36题
Example：Individuals who are responsible for databases that hold information about people are now bound by the data protection act (PDA). This act covers any information stored on a computer that identifies a living individual. Companies holding such information must, under the terms of the act , make sure that they take adequate care of the data , both technically and in terms of the behavior of the organization. The personal data stored has to be protected from loss, destruction or damage.
Example1. any information stored about a named individual currently
working for an organization is subject to the data protection act. Example1. T
Example2. as long as any data about a named individual is managed in a technically adequate way , there are no other restrictions as to how it can be used or handled.F
Example3 . damage to data held about named individuals represents the biggest threat to its proper management . C
Example4. data about named individuals who have left a company is not subject to the act. F
Section A Competitor analysis involves the examination of competitors in order that the planner can develop and sustain superior competitive performance for the organization. This statement belies the fact that in order to do this one must first establish from where the competition currently stems and from where it might stem in the future. One also has to consider and appraise competitors’ present and likely future objectives and strategies, and their likely reactions to the competitive moves that an organization might make.
1. planners can only sustain superior performance for their organization by doing competitor analysis.
原文是说Examination of competitors使得planner can develop and sustain?,而不是competitor analysis.至于competitor analysis可以不可以，文中没提，所以 CAN’T SAY。
2. effective competitor analysis involves looking into the future. 文中第二句话，?.where it might stem in the future. 所以是 T。有些人认为是错的，因为文中说“must first establish from where the competition currently stem?”.但是题目是说“involves” ,并没有说only involve,所以这题是对的。
3. it is easier to establish where competition currently stems from, rather than where it might stem from in the future.
仍然是文中第二句话，这与话里的关联词是and,是并列关系，不存在比较关系。究竟有没有比较关系我们不清楚，所以是CAN’T SAY. (通常情况下，问题里有比较关系的，答案都是CAN’T SAY。
4. it is not always apparent to organizations who their competitors are. 文中根本没有提及。所以CAN’T SAY.
Section B
The model of consumer behavior on which neo-classical demand theory is based implies that consumers are perfectly informed about the price and quality characteristics of the products on offer, and are constantly altering their expenditure patterns in response to price and quality changes, so as to maximize their total utility (satisfaction). This model is unrealistic, as the range of products on offer in modern markets is immense, and no consumer has the knowledge or inclination to acquire the information that would be needed to make choices in this way.
5. being up to date with product information plays little part in neo-classical demand theory.
文中第一句话第二行里perfectly informed和little part意思相反，所以F。 6. neo-classical demand theory is only one of a number of models of consum er behavior.
文中没有提及。CAN’ SAY 一般问题中有only,都是错，或是没有提及。
7. there are some consumers who are perfectly informed about the price and quality characteristics of products on offer.
第一句话，第二行。文中是说consumers,而不是some consumers.范围错了。所以是F。
8. maximizing the total utility of a product purchase implies consideration of both price and quality characteristics. 文中第三，第四行，意思相同，所以T。
Section C The business of the company shall be managed by the directors who, subject to the law, the memorandum and articles of association, and any direction given by special resolution, may exercise all the powers of the company. The minimum number of directors is two; there is no maximum number. The directors, or the company by special resolution, may appoint as a director any person who is willing to act as a director, provided he or she is not a bankrupt or disqualified from acting as a director under the insolvency act. Directors need not hold shares in the company, but normally they will be required to hold at least a specific minimum shareholding.
9. new directors tend to be appointed by existing directors rather than by special resolution.
文中是用AND 连接的并列关系，而不是比较关系。是否有比较关系不清楚，文中为提及。所以ＣＡＮ＇Ｔ ＳＡＹ。
10. the company cannot operate with only one director. Ｔ 文中第３行，“The minimum number of directors is two,?”
11. individual bankruptcy is governed by the insolvency act. 文中倒数第３行。这句话是说appointed as a director under Insolvency Act,而不是individual bankruptcy.至于individual bankruptcy是不是也under Insolvency Act，文中未提及，所以ＣＡＮ＇Ｔ ＳＡＹ．
12. there is no upper limil to the number of shares any director can hold. 文中最后一句话，只涉及到最少，没有说到上限，所以ＣＡＮ’T SAY.
Section D
In most organizations, conflict between groups is quite common. Organizations usually develop differences between functional groups, such as sales and manufacturing, as a means of responding to diversity and uncertainty in their particular environment. Manufacturing must organize for stability and efficiency while sales must organize to relate to and service customers. To accomplish these diverse tasks, sales must hire different people from manufacturing, and each must manage its people in accordance with their unique expectations and the functions’ task requirements. If such differences did not exist, neither group could get its job done effectively.
13. Functional groups within a single organization are not subject to different forms of uncertainty.
文中第二句话，于第二句意思相反，所以F
14. Conflict between groups is the inevitable result of functional groups having to respond to their own unique environments. 文中倒数第二句，同义。T
15. Manufacturing and sales are unlikely to have the same goals and expectations.
文中未提及goals and expectations. 所以CAN’T SAY (一般UNLIKELY，这种词出现，都是C)—一般如果出了没见过的名词基本上都是C
16. the reality of functional differences does mean that different groups cannot operate effectively. 最后一句话，意思相反，F。
Section E
Unless companies have some knowledge of buyer behavior, they would be unaware of and unfamiliar with the complex range of behavioral factors that impinge upon purchasing behavior. The truth is that, like much of human behavior, purchase behavior is complex and multi-faceted. Even the simplest of purchasing decisions is an amalgam of behavioral forces and factors of which even the simplest of purchasing decisions is an amalgam of behavioral forces and factors of which even the purchaser may not be aware. However, even though consumer behavior is a complex subject marketing planners should at least have some understanding of it. Marketers are specifically interested in the behavior associated with groups or segments of consumers as it would be impossible to serve the exact needs and wands of specific individuals in a market and remain profitable.
17.The purchasing behavior of consumers is unpredictable. 主语，宾语很重要
文中未明确提及unpredictable或是Predictable。所以CAN’T SAY 18. even if one could predict the behavior of an individual buyer, it would not be profitable for marketers to try to do so . Ｔ 最后一句话，意思相同。
19. some consumer groups exhibit more complex behacior than others do. CAN’T SAY 文中没有这个比较，有比较级一般都是C
20. purchase behavior is not subject to the same whims as other aspects of human behavior.
文中第三行。意思相反。F （一般有not subject to,都是F）
Section F
When any company moves from a sales to a marketing approach, it is not just a case of re-titling the sales director as marketing director and doubling the advertising budget. It requires a compete reorientation in thinking and a revolution in how a company organizes and practices its business activities. Whereas selling focuses on the needs of the seller, marketing focuses on the needs of the buyer, whereas selling is preoccupied with the seller’s need to convert his or her product into cash, marketing is preoccupied with the idea of identifying and hence satisfying the needs of the customer. However, subscribing to a philosophy of marketing, even thought an important first step, is not the same as putting that philosophy into practice.
21. advertising budgets are normally doubled when a company moves over
to a marketing approach.
这道题很tricky. 问题并没有说是什么move over to a marketing approach,会normally doubled.所以ＣＡＮ＇Ｔ SAY。