： 名 姓 线 ： 号 学 订 ： 业 专 装 ：院 学广东工业大学考试试卷 ( A ) 课程名称: 国际贸易理论 试卷满分 100 分 考试时间:2010年 7 月 5 日 (第 19 周 星期一 ) 题 号 一 二 三 四 五 六 七 八 九 十 总分 评卷得分 评卷签名 复核得分 复核签名 Ⅰ.Translate the following into Chinese（5%）. 1．WTO： 2．OECD: 3．TRIPS: 4．VERs： 5. GNI： Ⅱ.Make the best choice（15%）. （ ）1. is seen as a way to stimulate gains in economic efficiency by giving new private owners a powerful incentive—the reward of greater profits—to search for increases in productivity, to enter new markets, and to exit losing ones. A. deregulation B. creation of a legal system C. privatization D. others （ ）2.The first theory of international trade, , emerged in England in the mid-16th century. A. Comparative advantage theory B. absolute advantage theory C.H-O theory D. mercantilism （ ）3.In a , certain sectors of the economy are left to private ownership and free market mechanisms while other sectors have significant state ownership and government planning. A.Planed economy B. mixed economy C. command economy D. central economy 广东工业大学试卷用纸，共7页，第1页
（ ）4.A local content requirement is a requirement that some specific fraction of a good be . A.produced domestically B. produced in abroad C. produced at home D. produced globally （ ）5.A subsidy is a to a domestic producer. A.Personal payment B. producer payment C. government payment D. firm payment （ ）6. is based on tradition, precedent, and custom. A. theocratic law B. common law C. continent law D. civil law （ ）7.Cooperation between management and labor can be achieved at a lower cost in a culture where the value system emphasizes . A. the virtue of brave B. the virtue of self-confident C. the virtue of loyalty D. love （ ）8． refers to the establishment of a new operation in a foreign country. A. mergering B. acquiring C. greenfield investment D.FDI （ ）9. To understand about an import tariff is who suffers and who gains, which is correct ？ A.The government lose B. Domestic producers gain C. Consumers gains D. Domestic producers lose （ ）10. Raymond Vernon initially proposed the product life-cycle theory in the mid-1960s. A. Comparative advantage B. H-O theory C. product life-cycle D.new trade theory （ ）11． points out the importance of country factors such as domestic demand and domestic rivalry in explaining a nation’s dominance in the production and export of particular products. A. Smith B. Ricardo C. Heckscher-Ohlin D. Porter （ ）12．The WTO was founded in the year of A.1949 B.1986 C.1994 D.1995 广东工业大学试卷用纸，共7页，第2页 （ ）13．Which is not the part of the WTO agreements？ A. TRIPs B.GATs C.TRIMs D. NAFTA （ ）14. Dumping is defined as selling goods in a foreign market at their costs of production or as selling goods in a foreign market at below their “fair” market value. A. upon B. below C. equal D. others （ ）15．The main tenet of mercantilism was that it was in a country’s best interests to maintain a , to export more than it imported. A. trade budget B. trade gains C. trade deficit D. trade surplus Ⅲ. Fill in the blanks（22.5%）. 1． The political, economic, and legal systems of a country can have a profound impact on the level of and hence on the attractiveness of a country as a possible market or production location for a firm. 2． Islamic Law is the most widely practiced system in the modern world. 3. In a pure market economy, all productive activities are , as opposed to being owned by the state. The goods and services that a country produces are not planned by anyone. 4. broadly include not just new products but also new processes, new organizations, new management practices, and new strategies. 5.In a market economy, any individual who has an innovative idea is free to try to make money out of that idea by . 6.David Ricardo’s theory of offers an explanation in terms of international differences in labor productivity. 7.Paul Krugman developed what has come to be known as the . 8.Michael Porter developed a theory referred to as the theory of . 9.In his 1776 landmark book The , Adam Smith attacked the mercantilist assumption that trade is a zero-sum game. Smith argued that countries differ in their ability to produce goods efficiently. 10. According to Smith, countries should the production of goods for which they have an absolute advantage and then trade these for goods produced by other countries. 11. are a major source of cost reductions in many industries, from computer software to automobiles and from pharmaceuticals to 广东工业大学试卷用纸，共7页，第3页 aerospace. 12. uses seven main instruments: tariffs, subsidies, import quotas, voluntary export restraints, local content requirements, administrative policies, and antidumping duties. 13.Subsidies take many forms, including cash grants, , tax breaks, and government equity participation in domestic firms. 14.Antidumping Policies are designed to punish foreign firms that engage in . 15.A tariff is levied on imports (or exports). Ⅳ. Please briefly define or explain the following（20%）. 1.Comparative Advantage ： 2.Intellectual property ： 3.command economy ： 4.GATT： Ⅴ.Case Analysis（17.5%）. Starbuck's Foreign Direct Investment Thirty years ago, Starbucks was a single store in Seattle's Pike Place Market selling premium roasted coffee. Today it is a global roaster and retailer of coffee with some 13000 stores, more than 3750 of which are to be found in 38 foreign countries. Starbucks 广东工业大学试卷用纸，共7页，第4页
Corporation set out on its current course in the 1980s when the company's director of marketing, Howard Schultz, came back from a trip to Italy enchanted with the Italian coffeehouse experience. Schultz, who later became CEO, persuaded the company's owners to experiment with the coffeehouse format-- and the Starbucks experience was born. The strategy was to sell the company's own premium roasted coffee and freshly brewed espresso-style coffee beverages, along with a variety of pastries, coffee accessories, teas, and other products, in a tastefully designed coffeehouse setting. The company also focused on providing superior customer service. Reasoning that motivated employees provide the best customer service, Starbucks' executives devoted a lot of attention to employee hiring and training programs and progressive compensation policies that gave even part-time employees stock option grants and medical benefits. The formula led to spectacular success in the United States, where Starbucks went from obscurity to one of the best-known brands in the country in a decade. In 1995, with 700 stores across the United States, Starbucks began exploring foreign opportunities. Its first target market was Japan. Although Starbucks had resisted a franchising strategy in North America, where its stores are company owned, Starbucks initially decided to license its format in Japan. However, the company also realized that a pure licensing agreement would not give it the control needed to ensure that the Japanese licensees closely followed Starbucks' successful formula. So the company established a joint venture with a local retailer, Sazaby Inc. Each company held a 50 percent stake in the venture, Starbucks Coffee of Japan. Starbucks initially invested $10 million in this venture, its first foreign direct investment. The Starbucks format was then licensed to the venture, which was charged with taking over responsibility for growing Starbucks' presence in Japan. To make sure the Japanese operations replicated the \experience\in North America, Starbucks transferred some employees to the Japanese operation. The licensing agreement required all Japanese store managers and employees to attend training classes similar to those given to U.S. Employees. The agreement also required that stores adhere to the design parameters established in the United States. In 2001, the company introduced a stock option plan for all Japanese employees, making it the first company in Japan to do 广东工业大学试卷用纸，共7页，第5页