Activists staged a protest outside the parliament. 7.carry on: continue doing something Examples:
The board of the directors decided to carry on the discussion next day. Don’t waste time! Carry on with your writing. 8. come in contact with: touch or be near Examples:
When did you first come in contact with Prof. Willington?
As people travel more now, they come in contact more frequently with people of different cultures.
9. bargain: agreement in which both or all sides promise to do something for each other Examples:
If you promote our goods, we will give you a good discount as our part of the bargain.
The management and employees eventually made a bargain. 10. in short: by way of summary Examples:
This is our most disastrous and embarrassing defeat ever; in short, a total failure.
Things couldn’t be worse, financially; in short, we’re bankrupt. 11. discard: throw (something) out or away Examples:
Read the manufacturer’s guidelines before discarding the box. Remove the seeds from the melon and discard them. 12. in the midst: surrounded by Examples:
The house sets down in the midst of quiet suburban homes. She found him in the midst of a group of his usual friends.
13. authorities: (often pl.) a person or group having the power to give orders or take action Examples:
The health authorities are investigating the matter. I shall have to report this to the authorities.
14. turn a blind eye to: deliberately ignore something that you know should not be happening? Examples:
Don’t turn a blind eye to matters that concern the people’s welfare.
We can no longer claim ignorance about the effects of pollution or continue to turn a blind eye to it.
15. disguise: change the usual appearance or character of (someone or something) in order to hide the truth Examples:
He disguised himself by shaving his head and wearing a false beard.
She disguised herself as a man, but she couldn’t disguise her voice. 16. cut down on: reduce the amount of something Examples:
Finally they have hired a new person. I hope this will cut down on our? work a little.
What they are supposed to do is to cut down on government spending. 17. be based on: use particular information or facts as a point from which to develop an idea Examples:
Their working strategy is based on a study of consumer spending. Scientific theories must be based on facts.
18. eliminate: remove (especially someone or something that is not wanted or needed) Examples:
The police have eliminated two suspects from their enquiry.
A move towards healthy eating could help eliminate heart disease. 19. be taken in: be completely deceived by someone so that you believe a lie Examples:
I am not to be taken in by your lies.
You must be very simple to be taken in by such a story. 20. come in: become necessary or important Examples:
I also need someone to persuade my parents that it’s a good idea — that’s where you come in.
We need financial advice — that’s where Kate comes in. 21. weed out: get rid of people or things that are not very good Examples:
He weeded out one by one the book he did not want.
There are too many candidates. Just weed out all the undesirables.
3.Sentence Explanation 1. This list goes on, and it is expanding every day.
he list of different kinds of advertisements is very long, and it is getting longer and longer.
2. Without them acting as sponsors we would not be able to stage international sporting events.
Large companies provide the necessary financial support needed for international sporting events, and in return they get to advertise their products at these sporting events.
3. As useful as it is, advertisements are sometimes abused by unscrupulous people. Although advertisements have many advantages, some people use them in a dishonest way, usually for a bad purpose.
4. Yet these advertisers blatantly ignore facts and promote their products
nonetheless.
Though these advertisers are consciously aware of the harm of smoking, they choose to overlook the obvious facts and keep on advertising cigarettes.
5. Besides giving us a mental jolt they methodically numb and abuse our minds until we watch them without actually seeing and hear their chatter without actually listening.
Not only do advertisements surprise us and distract us from the middle of an exciting program, they also attack us mentally to such an extent that we simply feel we don’t see or hear anything when the same advertisements are being repeated. 6. Presently advertisement on television is based on hard-selling and relentless assault on the viewers.
Now advertisers usually promote their products by putting viewers under extreme psychological pressure and attacking them with repetitive advertising of the same prod
III General Writing: Conjunctions and Connective Words（连词）
We sometimes wish to join short, choppy sentences to form longer sentences. One way to join two ideas is to use a coordinating conjunction and a comma. Examples:
The trip was fine, and I learned a great deal from it.
The television picture is blurred, but we will watch the football game anyway.
She wants to practice her Italian, so she is going to Italy for the entire summer
Coordinating Conjunctions:
We can also use a special kind of adverb to join ideas. This special kind of adverb is called a conjunctive adverb because it is partly a conjunction and partly a adverb. A conjunctive adverb joins ideas together in an emphatic way. It is used with a semicolon when both ideas are independent and can stand alone. Common Conjunctive Adverbs:
and, but, yet, for, so, or
furthermore, however, nevertheless,
therefore
Examples: He received an A on his term paper; furthermore, the instructor exempted him from the final.
He rarely seems to study; nevertheless, he always gets A's.