C. that has been brought in? D. that is in danger? E
Celebrity (名人) has become one of the most important representatives of popular culture. Fans used to be crazy about a specific film, but now the public tends to base its consumption (消费) on the interest of celebrity attached to any given product. Besides, fashion magazines have almost abandoned (given up) the practice of putting models on the cover because they don’t sell nearly as well as famous faces. As a result, celebrities have realized their unbelievably powerful market potential, moving from advertising for others’ products to developing their own.
Celebrity clothing lines aren’t a completely new phenomenon, but in the past they were typically aimed at the ordinary consumers, and limited to a few TV actresses. Today they’re started by first-class stars whose products enjoy equal fame with some world top brands. The most successful start-ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, covering almost all the products of daily life.
However, for every success story, there’s a related warning tale of a celebrity who overvalued his consumer appeal. No matter how famous the product’s origin is, if it fails to impress consumers with its own qualities it begins to resemble an exercise in self-promotional marketing. And once the initial (最初的) attention dies down, consumer interest might fade, loyalty returning to tried-and-true labels.
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Today, celebrities face even more severe embarrassment. The pop-cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity’s shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still, the ego’s（自我的）potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion—like celebrity—has always been temporary. 67．Fashion magazines today . A. seldom put models on the cover B. no longer put models on the cover
C. need not worry about celebrities’ market potential D. judge the market potential of every celebrity correctly
68．A change in the consumer market can be found today that . A. price rather than brand name is more concerned
B. producers prefer models to celebrities for advertisements C. producers prefer TV actresses to film stars for advertisements D. quality rather than the outside of products is more concerned
69．The underlined sentence in paragraph 4 indicates that any wrong step will possibly .
A. decrease the popularity of a celebrity and the sales of his products
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B. damage the image of a celebrity in the eyes of the general public C. cut short the artistic career of a celebrity in show business D. influence the price of a celebrity’s products 70．The passage is mainly about .
A. celebrity and personal style B. celebrity and markets potential C. celebrity and fashion design D. celebrity and clothing industry 第四部分：书面表达（共两节，满分40分）
第一节：完成句子（共10小题；每小题1. 5分，满分15分）
阅读下列各小题，根据括号内的汉语提示，用句末括号内的英语单词完成句子，并将答案写在答题卡上的相应题号后。
71．Expo 2010 Shanghai China ____________________ (在召开)on both banks of the Huangpu River in the city of Shanghai, China, from May 1 to October 31, 2010.（hold）
72．The official song of the 2010 World Cup in South Africa titled Waka Waka features many musical elements that_____________________（追溯到）the ancient times.(date)
73．He looks sleepy. He must_____________ (熬夜了)last night, writing the essay. (stay) 74．— Is Bob still performing?
— I’m afraid not. He is said ______________（离开）the stage already as he has become an official.(leave)
75．_________________ (适应) the tropical heat was more difficult than they had expected. (adjust)
76．When the survivor woke up, he wanted to know ____________ (是谁)
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that saved him from that burning house. (who)
77．The more ways we have of looking at a problem , ____________________ （越有可能）that we can find a solution. (likely)
78．His younger sister teaches in a secondary school, in front of _______________ (流淌着一条小河). (flow)
79．It is possible that the King of Stonehenge was linked to the stones: he __________________
(很可能参与了) in planning the monument, or in helping transport and pull up the stones. (hand)
80．Representatives attending Copenhagen Conference recommended that _______________ (采取严厉措施) to reduce carbon emission. (take)
第二节：短文写作（共1题；满分25分）
假设你将参加某英语杂志社开展的一次征文活动，征文的内容要求你在电视、手机和网络三者中，放弃其中的一个并陈述理由。请你以―Which would you give up: TV, cell, or Web?‖ 为题，写一篇英语短文。 注意：1.词数100字左右
2. 可以适当增加细节，以使行文连贯。 Which would you give up: TV, cellphone or Web We are now living in an information age, ……
高二英语期末考试试题听力录音稿及试题参考答案 Text 1
W: Are there any children in the classroom?
M: Yes, seven are reading at their desks and five are playing on the floor. Text 2
W: How about going out for dinner? My treat this time! M: Thanks, but I have an appointment with my dentist. Text 3
W: Our telephone company will send a man at three this afternoon. Someone has to be at home. M: OK. I’ll have to take time off from work. We can’t go any longer without a telephone.
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Text 4
W: If the weather doesn’t get any better, we may have to cancel our plans for this afternoon’s picnic.
M: Don’t give up yet. The forecast said the clouds should clear up by next morning. Text 5
M: I’m my boss at last. Nobody will tell me what I should do and what I shouldn’t. W: Wow. You have your own company'? M: Not really. I’ve just quit my job. Text 6
W: I still think we should take our kids out with us. M: Forget about them. Now, what would you like to eat? W: Er…I’ve no idea. What do you like?
M: I’d 1ike some fried chicken. That’s my favorite.
W: Hmm, not mine. Is there any special food in this restaurant? M: Let me see. Ah, it’s fried frogs! W: What?
M: Fried flogs. That’s the local people’s favorite. W: Their favorite? Do you enjoy eating frogs? M: Not often, because it’s expensive.
W: Oh no. Frogs are useful animals. They are our friends. They shouldn’t be served on the table. M: Don’t be silly. Their meat is very delicious. W: How can you say that? You’ve made me sick. Bye. Text 7
W: What do you do, Lee?
M: I’m a lawyer for an international company based here in Singapore. W: Do you like your job?
M: Yes, I do. I deal with some very interesting cases, so I’m always learning something new. My colleagues here are very nice, we have modern new offices here at Raffles Place, and I’m paid quite well.
W: Are there any bad things?
M: Well, I work for long hours. I start working at 9 a. m. If something important comes up, I will stay in the office until eight or the evening. Because I work for an international company. I have to travel to other offices quite often, and I miss my family. I also wish I had more holidays. I’d even be willing to earn less money and have more holidays! Text 8
W: What shall we do this weekend? How about going to Scotland?
M: Scotland? You’re mad. It may be a small country by some standards, but we can’t go all that way just for one weekend.
W: Oh, all right, it was a joke. But let’s get out of London. I need some fresh air.
M: I agree. I’ll have to shop on Saturday morning, but let’s not waste the afternoon. Where could we go?
W: I suggest we go to Hampstead.
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