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BEC高级精讲班第9讲讲义
Homeworkreview
I. Homework review
1. Homework 1
A proposal on improvement of company’s website
Introduction
With E-business expanding rapidly, company websites become more and more important. However, our company’s website does not show us to the best advantage. We need to improve it.
Situations of our current website
Generally speaking, most aspects of our current website are successful as follows: n Our current website is designed beautifully and eye-catching.
n All products of our company have been listed on the website and can be dealt with through our website.
n The introduction of our company is written perfectly, which can make our customers well realize our corporate history and culture.
However, there are also some weaknesses involved in our website.
n The specifications and functions of our products are not elaborated sufficiently.
n The layout of our website is something messed, which inconveniences our customers finding their intended products.
n There is no room for our customers to discuss our products and give feedback to us.
New services and information
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n A search engine will be added to the website.
n All products will be given detailed and attractive descriptions.
n A new unit, a forum, will be created to facilitate our customers to give comments on our products and contact us. Benefits
With the above improvements, the customers can find needed products conveniently and quickly. Moreover, they can acquire details of all products and place orders duly. In addition, we can realize the customers’ requirements and improve our products timely and efficiently to maintain and develop our market shares.
Conclusions
A perfect website can help us obtain unexpected success, such as reducing our cost and attracting more customers. More importantly, we can get the support from our customers. Therefore, improvements are necessary.
Recommendations
We had better cooperate with experts in website to improve ours. At the same time, each department should participate and collaborate actively. Furthermore, the language used on the website should be concise and exact.
Li Qingrong
Management Department
Homework 2
Proposal on Improvement of the website
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This proposal aims to evaluate the strengths and weaknesses of the current website and recommend an improvement plan and elaborate the benefits it will bring.
Existing website
As a renowned multinational, our company has a beautiful website with a great deal of graphs and pictures. The framework of the website is reasonably designed and it includes almost all necessary aspects.
By contrast, the content of the site is not that satisfactory at all. There is only a brief introduction of our company on it without any updated information. Besides, the security of the website also deserves improvement.
Improvements to be made
It has been proved that websites with abundant information and services get more page hits than those which are appearance-oriented. Consequently, the content of the website should be enriched via adding latest news or stories of our company.
The security system of the website also needs optimizing so that it can operate normally when suffering virus attack.
Benefits
After increasing the content of our website, our customers can know more about the company and keep abreast with the latest events. That will definitely enhance their loyalty to our company and will enlarge our customer base at the same time.
A more secure system can ensure the safety of the database of the server and also prevent hostile hacking efficiently.
Conclusion
Our existing website has some defects and need improvement urgently. Appropriate improvements will bring considerable benefits to our company.
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Recommendation
It is strongly recommended that the content of the website be increased and the security system be optimized.
Homework 3
Report on improving our website
The proposal aims to raise some issues about our website and provide some recommendations to improve it.
Situations
The website of our company was set up in 2000. It has been running for five years. The website showed how our company runs, our mission statement and our structure, to name but a few. It also has a BBS and manager box which improve communications between staff and top leaders effectively. But the homepage of the website needs updating and cannot reflect our company’s status quo and the development we are making.
More information
In response to the expansion of our company, adding some new information is necessary, such as adding updated news, setting up new database centre, renewal of the web into a more customer-friendly way. A self-service system for customers is also a good idea to improve our customer relationships. The new website should be a centre of company information, and every employee can hear the voice from top leaders through the web. It must be a learning centre from which staff can download the newest technologies and skills to learn. Since our products enter Spain and Japan markets and sales rose dramatically, the Spanish and Japanese versions are also needed.
Conclusions
The improvement of our website will give both company and staff stronger backup, and
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Recommendations
It is suggested that the website should be rebuilt as soon as possible. We should hire a professional team to achieve the end. 其他观点
online service, mailbox for complaints
u 请听一段报纸介绍德国汽车厂商如何通过建立儿童网站获取客户源的报道 2.
Report On Changes in the sales of product in Japan, Indonesia and France during the period
June 1994 to January 1997
In June 1994, Japanese sales were $20,000. They fell sharply for twelve months to no sales at all in June 1995, when a new marketing strategy was introduced. Sales rocketed to $90,000 by late 1996.
Indonesian sales, in June 1994, were $50,000, and rose steadily to $70,000 in June 1995. Sales dropped slightly to $60,000 in early 1996, but rose again almost to $70,000 by June 1995. Sales dropped slightly to $60,000 in early 1996, but rose once more to $70,000 in January 1997.
In June 1994, sales in France were $50,000, but they plunged to $10,000 in January 1996, and varied slightly around $10,000 to January 1997.
The new marketing strategy introduced in June 1995 apparently worked well only in Japan.
Vocabularystudy
II. Vocabulary Study
(1) learning words --- 缺少
lack noun [singular, uncountable] when there is not enough of something, or none of it
?synonym shortage lack of