中大网校引领成功职业人生
2008年6月英语四级(CET-4)考试真题及答案(word版)
总分：100分 及格：60分 考试时间：120分
Part I Writing（30 minutes）
(1)Part Ⅰ Writing (30 minutes)Directions: For this part, you are allowed 30 minutes to write A Letter of Apology according to the outline given below. You should write at least 120 words following the outline given below in Chinese.1.娱乐活动多种多样2.娱乐活动可能使人们受益，也可能有危害性3.作为大学生，我的看法。
Part II （30 minutes）
(1)根据下列材料请回答{TSE}题Media Selection for AdvertisementsAfter determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home. Internet, and direct mail.TelevisionTelevision is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication.But television is an expensive medium, and not all advertisers can afford to use it.Television's influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance.is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous(具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.Newspaper?After television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually, ii m increased its national circulation (发行量) by 40% and is now available for home delivery in ion ciues. Locally, newspapers are the largest advertising medium.Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer. more detailed message to their audience than they can through 48 hours,meaning newspapers are also a quick way of getting the massage out.Newspapers are ofen the most important form of news for a local community, and they develop a high degree of loyalty from local reader.RadioAdvertising on radio continues to grow Radio is often used in conjunction with outdoor bill-boards (广告牌) and ihe Internet to reach even more customers than
中大网校 “十佳网络教育机构”、 “十佳职业培训机构” 网址：www.wangxiao.cn
中大网校引领成功职业人生
television. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeal their ads
often. Internet companies are also turning 10 radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day.Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours. Two major changes—satellite and Internet radio—will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than thelocal stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart. MagazinesNewsweeklies, women’s titles, and business magazines have all seen increases in advertising because they attract the high-end market, magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous, if you read sports illustrated, for example, you have much in common with the magazine’s other readers. Advertisers see magazines as an efficient way of reaching target audience members.Advertiser using the print media-magazines and newspapers-will need to adapt to two main changes. First, the internet will bring larger audiences to local newspapers, these second. Advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.Out-of-home advertisingOut-of-home advertising. Also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective, technology has changed the nature of the billboard business, making it a more effective medium than in the past.Using digital printing, billboard companies can print a billboard in 2 hours, compared with 6 days previously. This allows advertisers more variety in the types of messages they create because they. Can change their messages more quickly.InternetAs consumers become more comfortable with online shopping, advertisers will seek to reach this market As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers Is to create ads that audience members remember. Internet advertising will play a more prominent role in organizations' advertising in the near ftuture. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well. Direct mailA final advertising medium is direct mail, which uses mailings to consumers to communicate a client's message Direct mail includes newsletters. postcards and special promotions. Direct mail is an effective way to build relationships with consumers.For many businesses.direct mail is the most effective from of advertising.Television is an attractive advertising medium in that_____________.A．it has large audiences B．it appeals to housewives C．it helps build up a company's reputation D． it is affordable to most advertiser
(2)With the increase in the number of TV channels_________.
中大网校 “十佳网络教育机构”、 “十佳职业培训机构” 网址：www.wangxiao.cn
中大网校引领成功职业人生
(3)Compared with television, newspapers as an advertising medium_________________.
(4)Advertising on radio continues to grow because ___________.
(5)Magazines are seen by advertisers as an efficient way to___________.
(6)Oui-of-home advertising has become more effective because_______
(7)The challenge to Internet advertisers is to create ads that are___________.
(8)Internet advertisers will have to adjust their methods to reach audiences that tend to be_____________
(9)Direct mail is an effecitive form of advertising for businesses to develop_____________________
(10)This passage discusses how advertisers select________________for advertisements.
Part III
(1)
(2)A．On a train.B．On a plane.C．In a theater.D．In a restaurant.
(3)A．A tragic accident.B．A fad occasionC．Smith's unusual life story.D．Smith's sleeping problem.
(4)A．Review the details of all her lessons.B．Compare notes with his classmates.C．Talk with her about his learning problems.D．Focus on the main points of her lectures.
中大网校 “十佳网络教育机构”、 “十佳职业培训机构” 网址：www.wangxiao.cn
中大网校引领成功职业人生
(5)A．The man blamed the woman for being careless.B．The man misunderstood the woman's apology.C．The woman offered to pay for the man's coffee.D．The woman spilt coffee on the man's jacket.
(6)A．Extremely tedious.B．Hard to understand.C．Lacking a goot plot.D．Not worth seeing twice.
(7)A．Attending every lecture.B．Doing losts of homework.C．Reading very extensively.D．Using test-taking strategies.
(8)A．The digital TV system will offer different programs.B．He is eager to see what the new system is like.C．He thinks it unrealistic to have 500 channels.D．The new TV system may not provide anything better.
(9)A．a notice by the electricity board.B．ads promoting electric appliances.C．the description of a thief in disguise.D．a new policy on pensioners'welfare.
(10)A．speaking with a proper accent.B．wearing an official uniform.C．making friends with themD．showing them his ID.
(11)A．to be on the alert when being followed.B．not to leave senior citizens alone at home.C．not to let anyone in without an appointment.D．to watch out for those from the electricity board.
(12)A．she was robbed near the parking lot.B．all her money in the bank disappeared.C．the pension she had just drawn was stolen.D．she was knocked down in the post office.
(13)A．marketing consultancy.B．Professional accountancy.C．luxury hotel management.D．business conference organization
(14)A．having a good knowledge of its customs.B．knowing some key people in tourism.C．having been to the country before.D．being able to speak japanese.
(15)A．it will bring her potential into full play.B．it will involve lots of train travel.C．it will enable
中大网校 “十佳网络教育机构”、 “十佳职业培训机构” 网址：www.wangxiao.cn
中大网校引领成功职业人生
her to improve her chinese.D．it will give her more chances to visit japan.
(16)A．The lack of timeB．The quality of life.C．The frustrations at work.D．The pressure on working families.
(17)A．They were just as busy as people of today.B．They saw the importance of collective efforts.C．They didn't complain as much as modern man.D．They lived a hard life by hunting and gathering.
(18)A．To look for creative ideas of awarding employees.B．To explore strategies for lowering production costs.C．To seek new approaches to dealing with complaints.D．To find effective ways to give employees flexibility.
(19)A．family violence.B．his children's efforts.C．her father's disloyalty.D．his second wife's positive influence.
(20)A．his advanced age.B．his children's efforts.C．his improved financial condition.D．his second wife's positive influence.
(21)A．love is blind.B．love breeds love.C．divorce often has disastrous consequences.D．happiness is hard to find in blended families.
(22)A．it was located in a parkB．its owner died of a heart attackC．it went bankrupt all of sudden.D．its potted plants were for lease only.
(23)A．planting some trees in the greenhouseB．writing a want ad to a local newspaperC．putting up a going out of business signD．helping a customer select some purchases
(24)A．opening an offive in the new office parkB．keeping better relations with her companyC．developing fresh business opportunitiesD．building a big greenhouse of his own
(25)A．owning the greenhouse one dayB．securing a job at the office parkC．cultivating more potted plants.D．finding customers out of town
中大网校 “十佳网络教育机构”、 “十佳职业培训机构” 网址：www.wangxiao.cn