STRATEGIC MANAGEMENT
SYLLABUS 战略管理教学方案
Course Title 课程名 Lecturer; E-mail address 授课教师 Strategic Management Dr. Gerard White e-mail:2916512479@qq.com Strategic Management is analyzing interrelationships of Course Description managerial decisions/actions within and between the firm and its environment. Applies multidisciplinary techniques to diagnose and recommend actions 课程描述 appropriate to specific company situations, using cases and lectures. ? To sharpen students’ abilities to think critically, logically and strategically. ? To diagnose situations from a strategic prospective. This course will help develop your ability to identify key issues, analyze available information, select appropriate strategies, and articulate the reasons for choosing a particular strategy. These skills, which build on the knowledge you have gained from other College of Business courses, are fundamental to your success in business. Just as in the practice of business, there are situations of ambiguity, partial facts and uncertainty which you will encounter during the course. Facing these challenges in the supportive environment of the classroom will give you the opportunity to learn different approaches, develop critical thinking skills and test your achievement. Because of the nature of the objectives, it is important that you participate on a regular basis. Accordingly, you must come to class prepared, having read the assigned reading and cases before hand, analyzed the discussion questions for the assigned cases, and kept abreast of current business news. Class participation is part of your grade. If you regularly come to class in a timely fashion, ask relevant questions, participate in discussions, contribute examples of work experiences or current events that are related to class discussions, and demonstrate a positive attitude, you will do better. You may also gain credit for participation by emailing me your well considered thoughts and observations on a regular basis. Crafting and Executing Strategy (The Quest for Competitive Advantage: Concepts and Cases) 18th Edition Course Objectives 课程目标 Expectations 课程要求 Required Textbook 指定教材 Arthur A. Thompson, Jr. ; Margaret A. Peteraf ; John E. Gamble ; A. J. Strickland Ⅲ References 推荐课外书目 Charles W.L. Hill and Gareth R. Jones, Strategic Management Theory, Sixth Edition, Houghton Mifflin Company, Boston, 2004. Cullen J.B. & Parboteeah, K.P. (2008). Multinational Management A Strategic Approach (4th Ed.). Ohio: Thomson South Western. Johnson G., Whittington R. & Scholes K. (2011). Exploring Strategy: Text & Cases (9th Ed.). Prentice Hall REQUIREMENTS/MARK ALLOCATION: Class Participation and In-Class Assignments 20% Group Case Discussion and Presentation 40%
Individual Project and final Presentation 40%
TOTAL 100% 评分标准：
课题出勤率+课堂表现+课堂随机回答问题 20% 小组案例研究报告（包括小组讨论+小组提问和回答问题） 40% 个人案例研究报告 40%
GRADE ALLOCATION: A 85 – 100 C+ 68 – 70
A- B+ B B- 81 – 84 78 – 80 74 – 77 71 – 73 C C- D F 64 – 67 61 – 63 51 – 60 0 – 50
CLASS PARTICIPATION AND IN-CLASS ASSIGNMENTS (20%) 课题出勤率+课堂表现+课堂随机回答问题
In order to get ten 20% of class participation, students should come to class on a regular basis and contribute to class discussions. Students should show evidence of adequate preparation (i.e., having read and understood the assigned materials).
GROUP CASE DISCUSSION AND PRESENTATION (40%) 小组案例研究报告说明
Students will form a team of 3-5 members who are in the same section. Cases will be assigned to each team and will be professionally presented and discussed in depth. The instructor will assign each team the day of their presentations in class.
Everyone in the class is expected to be familiar with all cases assigned in class, and be ready to discuss relevant issues found in the cases. This means that teams not presenting are also required to address all case discussion questions, share your ideas, and provide constructive comments on the presentations given by other teams. Each team is evaluated based on its ability to generate more interesting discussions, and its contribution towards other students’ learning and understanding of the course materials.
PREPARATION OF THE TYPE-WRITTEN CASE DISCUSSION*
Each team is required to hand in a type-written case discussion (5-page, double-spaced, 1-inch margins on all sides, 12-point font Times News Roman or equivalent). Your case write-up should include, but not limit to the following items:
1. Situation Analysis. Apply relevant tools (e.g., SWOT, PEST, and Five Forces Analyses) to briefly describe general environmental, industry, competitor, and internal analyses based on the information from the case. 2. Case Discussion Questions. Address all questions raised at the end of each case. Justify your answers based on the information from the case and try to apply the concepts and frameworks studied in the class to clarify the issues and support your position. In addressing and discussing each of the issues, you need to show your thorough understanding of the international management concepts and frameworks covered in the course. * The cases assigned in this course are designed to familiarize students with international management issues and to help student gain better understanding of international management concepts and frameworks. They are NOT designed for case study approach in which students are required to analyze the problems strategically and propose specific recommendation and action plans.
1. 2. 3.
CASE PRESENTATION GUIDELINES
Time allotted: 20 minutes presentation for each group; 10 minutes for Q & A. Use PowerPoint and other visual aids
Each member must take part in the oral presentation and will be evaluated based on the following five criteria
a. Content (50%): ideas (novelty, clarity), value of content, logic/reasoning, justification b. Presentation style (15%): personal appearance (posture, expression), speaking
(articulation, projection), energy, interest, audience contact
c. Organization (15%): opening and concluding remarks, flow of ideas, teamwork d. Mechanics (10%): grammar, gestures, pace of speech
e. Use of media (10%): linking media with speaking, linking media with other media (if
applicable), knowledgeable handling of media, general appearance of media materials (legibility, layout)
Be prepared to handle questions and constructive criticism.
4.
INDIVIDUAL PROJECT AND PRESENTATION (40%) 个人案例研究报告说明
You are required to work on a term project alone, dealing specifically with the development of a comprehensive international strategic plan for a multinational corporation expanded internationally. This plan will cover several issues encountered by a multinational company, such as the analysis of international markets, the evaluation of entry modes, the implementation of international strategy and structure. The detailed outline and project written guideline will be distributed by your instructor in class.
INDIVIDUAL PROJECT PRESENTATION GUIDELINES
个人案例研究报告说明
1. Time allotted: 15 minutes presentation for each person; 5 minutes for Q & A. 2. Use PowerPoint and other visual aids 3. Each member must present in the oral presentation and will be evaluated based on the
following five criteria
a. Content (30%): ideas (novelty, clarity), value of content, logic/reasoning, justification b. Presentation style (10%): personal appearance (posture, expression), speaking
(articulation, projection), energy, interest, audience contact
c. Organization (10%): opening and concluding remarks, flow of ideas, teamwork d. Mechanics (10%): grammar, gestures, pace of speech
e. Use of media (10%): linking media with speaking, linking media with other media (if
applicable), knowledgeable handling of media, general appearance of media materials (legibility, layout)
f. Written report (30%): clearly identify, analyze, and evaluate the situations and industry,
clearly explain and integrate the findings into the report.
4. Be prepared to handle questions and constructive criticism.
CLASS MANAGEMENT POLICIES 课题纪律说明
? Students have to strictly follow the attendance policy of the University.
? Any sort of class disturbance such as walking in and out between lectures, use of mobile phones,
socializing with classmates in class are strictly prohibited.
? Plagiarism is not tolerated and will result in “F” grade for the course.
? Lecturer of this subject are empowered to withdraw or withhold correction of the final examination papers from students
lacking class attendance requirements without the students’ consent.
CLASS SCHEDULE 课程进度安排 Topics Covered Session 9:00-9:30 Self Introduction/ Know each other/ Course Introduction/ Exam and Assignment Policy/ How to do preview and prepare the final exam/ Contact Information/ Reading materials/Attendance Sheet 9:30-12:00 (5 minutes break at 10:30) Day 1 Chapter 1 CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY 第一章 概述 13:00-16:00 (5 minutes break at 14:30) Chapter 2 CHARTING A COMPANY’S DIRECTION: VISION AND MISSION, OBJECTIVES, AND STRATEGY 第二章 企业的方向 Day 2 Day 3 Day 4 Day 5 Assignment作业： 1. Assurance of Learning Exercises 1 of Chapter 1: Go to www.bestbuy.com and identify the key elements by using Figure 1.1 2. Assurance of Learning Exercises 2 of Chapter 2: Using the information in Table 2.1, critique the five vision statements. 9:00-10:00 Review Discussion and students answer questions 10:00-12:00 (5 minutes break at 11:00) Chapter 3 EVALUATING A COMPANY’S EXTERNAL ENVIRONMENT 第三章 评估企业外部环境 13:00-16:00 (5 minutes break at 14:30) Chapter 4 EVALUATING A COMPANY’S RESOURCES, CAPABILITIES, AND COMPETITIVENESS 第四章 评估企业自身能力 Assignment作业： 1. Assurance of Learning Exercises 2 of Chapter 3 2. Assurance of Learning Exercises of Chapter 4 9:00-10:00 Review Discussion and students answer the questions 10:00-12:00 (5 minutes break at 11:00) Chapter 5 THE FIVE GENERIC COMPETITIVE STRATEGIES: WHICH ONE TO EMPLOY? 第五章 最常用的五种竞争战略 13:00-16:00 (5 minutes break at 14:30) Chapter 6 STRENGTHENGING A COMPANY’S COMPETITIVE POSITION: STRATEGIC MOVES, TIMING, AND SCOPE OF OPERATIONS 第六章 强化竞争定位 Assignment作业： 1. Assurance of Learning Exercises of Chapter 5 2. Assurance of Learning Exercises 2 of Chapter 6 9:00-10:00 Review Discussion Case 1 and students answer the questions 10:00-12:00 (5 minutes break at 11:00) Chapter 7 STRATEGIES FOR COMPETING IN INTERNATIONAL MARKETS 第七章 国际竞争 13:00-16:00 (5 minutes break at 14:30) Chapter 8 CORPORATE STRATEGY: DIVERSIFICATION AND THE MULTIBUSINESS COMPANY 第八章 公司多元化与多业务战略 Assignment作业： 1. Assurance of Learning Exercises of Chapter 7 2. Assurance of Learning Exercises of Chapter 8 9:00-10:00 Review Discussion Case 1 and students answer the questions 10:00-12:00 (5 minutes break at 11:00) Chapter 9 ETHICS, CORPORATE SOCIAL RESPONSIBILITY, ENVIRONMENTAL Day 6 Day 7 SUSTAINABILITY, AND STRATEGY 第九章 企业伦理、社会责任和可持续发展 13:00-16:00 (5 minutes break at 14:30) Chapter 10 BUILDING AN ORGANIZATION CAPABLE OF GOOD STRATEGY EXECUTION: PEOPLE, CAPABILITIES, AND STRUCTURE 第十章 战略的执行：人员与结构等 Assignment作业： 1. Assurance of Learning Exercises 1 of Chapter 9 2. Assurance of Learning Exercises 1 of Chapter 10 Formation of Initial Groups - Practicing Strategic Management: Groups and companies will be assigned for the this project. In your group, choose one of the cases of textbook. Has your company achieved a competitive advantage (have they been more profitable than their close competitors)? Has the advantage been sustained? What has contributed to their success or failure? A good approach to this assignment is to look in back issues of magazines such as The Economist, Fortune, or Business Week for an article that will tell why a particular company’s advantage has persisted. Write a summary of the reasons the company achieved sustained competitive advantage, not to exceed five pages. To be turned in and graded at the presentation day. Group Presentation will be at November 26 and 27. 9:00-10:00 Review Discussion Case 1 and students answer the questions 10:00-12:00 (5 minutes break at 11:00) Chapter 11 MANAGING INTERNAL OPERATIONS: ACTIONS THAT PROMOTE GOOD STRATEGY EXECUTION 第十一章 企业内部运行 13:00-16:00 (5 minutes break at 14:30) Group Case Discussion and Presentation Assignment作业： 1. Assurance of Learning Exercises 1 of Chapter 11 2. Assurance of Learning Exercises 1 of Chapter 10 9:00-10:00 Review Discussion Case 1 and students answer the questions 10:00-12:00 (5 minutes break at 11:00) Chapter 12 CORPORATE CULTURE AND LEADERSHIP: KEYS TO GOOD STRATEGY EXECUTION 第十二章 企业文化和领导 13:00-15:30 (5 minutes break at 14:30) Group Case Discussion and Presentation 15:30-16:00 Individual Project and final Presentation Explanation COMPREHENSIVE FINAL INDIVUAL PRESENTATION Time 9:00am. -16:00pm.