Ò»¡£ÁíÒ»·½Ãæ,µç×ÓÉÌÎñ½»Ò×¶î¿ìËÙÔö³¤¡£µ±½ñÊÀ½ç,³ýµç×ÓÉÌÎñÊг¡ÒÔÍâ,ÆäËûÈκÎÊг¡¶¼ÄÑÒÔÓÐÈç´Ë¸ßµÄÔö³¤ÂÊ¡£Òò´Ë,ÆäÊг¡·¢Õ¹Ç°¾°¼«Îª¿É¹Û¡£Ô¤¼Æ2015Ä꣬ÎÒ¹ú½«³ÉΪȫÇò×î´óµÄµç×ÓÉÌÎñÊг¡¡£ÆóÒµµÄÐÅÏ¢»¯ºÍµç×ÓÉÌÎñ»¯ÊÇ´óÊÆËùÇ÷¡£×ÜÌåÉÏÀ´¿´£¬¿ÉÒÔ˵ĿǰµÄµç×ÓÉÌÎñÐÐÒµÕûÌåÕý´¦ÓÚÒ»¸öÉÏÉýµÄ½×¶Î¡£µ±Ç°£¬ÆóÒµÓ¦Óõç×ÓÉÌÎñÓÉ×Ô·¢Ïò×Ô¾õת±ä¡£Í¬Ê±£¬µç×ÓÉÌÎñÓëʵÌ徼üÓËÙÈںϣ¬ÍøÉÏÍøÏÂÒ»Ì廯ÔË×÷Õý³ÉΪ»ù±¾Ä£Ê½¡£
£¨¶þ£©¹ØÓÚµç×ÓÉÌÎñ¶Ô¹ú¼ÊóÒ×Ó°ÏìµÄµÄÑо¿
Ëæ×Å»¥ÁªÍø¼¼ÊõµÄÈÕÒæ³ÉÊ죬µç×ÓÉÌÎñÔÚ¾¼ÃÓëÐÅϢȫÇò»¯½ø³ÌÖеõ½ÁË·ÉËÙ·¢Õ¹¡£µç×ÓÉÌÎñΪ¹ú¼ÊóÒ×·¢Õ¹´øÀ´ÁË»úÓö£¬Ò²´øÀ´ÁËǰËùδÓеÄÌôÕ½¡£ºØ»¶£¨2014£©ÈÏΪµç×ÓÉÌÎñ¶Ô¹ú¼ÊóÒ×µÄÓ°Ïì·½ÃæÎª£º£¨1£©Ìá¸ßÁ˹ú¼ÊóÒ×½»Ò׸÷»·½ÚµÄЧÂÊ£¬¼ò»¯Á˹ú¼ÊóÒ×µÄÁ÷³Ì¡££¨2£©½µµÍÁË´Óʹú¼ÊóÒ×µÄÃż÷£¬ÎªÖÐСÆóÒµ½øÈë¹ú¼ÊÊг¡ÌṩÁË»ú»á£¬Ê¹¹ú¼ÊóÒ×¾ÓªÖ÷ÌåµÄ·¶Î§½øÒ»²½À©´ó¡£ÖÚ¶àÖÐСÐÍÃñÓªÍâó¹«Ë¾¶¼¿ÉÒÔͨ¹ýµç×ÓÉÌÎñƽֱ̨½Ó²ÎÓë¹ú¼ÊóÒ×£¬ ´Ùʹ¹ú¼ÊóÒ׵ľӪÖ÷ÌåÈÕÒæ¶àÔª»¯·¢Õ¹¡££¨3£©´Ù½øÁ˹ú¼ÊóÒ׵ķ¢Õ¹¡££¬µç×ÓÉÌÎñʹ¹ú¼ÊóÒ׳ÊÏÖ³ö»õÎïóÒס¢·þÎñóÒ׺ͼ¼ÊõóÒ×Èý·ÖÌìÏ¡¢ÆëÍ·²¢½øµÄ¸ñ¾Ö¡£ÔÚ´«Í³µÄ¹ú¼ÊóÒ×½»Ò×ÖУ¬½»Ò׳ɱ¾Ö÷ÒªÊÇÖ¸ÂòÂô¹ý³ÌÖÐËùÐèÒªµÄÐÅÏ¢ËÑѰ¡¢½»Ò×´èÉÌ¡¢ºÏͬǩ¶©ÓëÂÄÐС¢ÊÛºó·þÎñµÈ·½ÃæµÄ³É±¾£¬¶øµç×ÓÉÌÎñͨ¹ý¼ÆËã»úºÍÒµÎñÓ¦ÓÃϵͳ½ÚÊ¡ÁËÕâ·½ÃæµÄ³É±¾¡£Í¬Ê±£¬µç×ÓÉÌÎñÒ²´øÀ´ÁËеijɱ¾£¬±ÈÈç¼ÆËã»úÈíÓ²¼þ³É±¾¡¢Ñ§Ï°³É±¾¡¢Î¬»¤³É±¾£¬ÓÉÓÚÍøÂçµÄÐéÄâ»¯ÌØÕ÷Ëù´øÀ´µÄ·çÏÕÓ밲ȫ³É±¾£¬ÒÔ¼°ÔÚÐÂģʽϵĹú¼ÊóÒ×Ëù²úÉúµÄµÄ·¨Âɳɱ¾¡£
£¨Èý£©¹ØÓÚÍâóÐÍÖÐСÆóÒµ¿ªÕ¹µç×ÓÉÌÎñÔÒòµÄÑо¿
¾¼ÃÈ«Çò»¯µÄ±³¾°ÏÂ,¼ÆËã»úÐÅÏ¢¼¼Êõ¡¢ÍøÂç¼¼Êõ·ÉËÙ·¢Õ¹,²¢²»¶ÏÓ¦Óõ½¹ú¼ÊóÒ×ÁìÓò,µ¼Ö¹ú¼Êµç×ÓÉÌÎñµÄ·¢Õ¹¶Ô´«Í³µÄ¹ú¼ÊóÒײúÉúÁ˺ܴóµÄ³å»÷,µ«Í¬Ê±Ò²ÎªÆóÒµ¹ú¼ÊóÒ×µç×Ó»¯ÔË×÷´øÀ´Á˺ܶà±ãÀû¡£ÎÒ¹úÖÐСÐÍÆóÒµ¿ªÕ¹¹ú¼ÊóÒ×µç×ÓÉÌÎñ,ÍÆÐйú¼ÊóÒ×µç×Ó»¯²Ù×÷,ÊÇ×ÔÉíÀûÒæµÄÇý¶¯,Ò²ÊÇ˳Ӧ¹ú¼ÊóÒ×µç×Ó»¯·¢Õ¹µÄ±ØÈ»Ç÷ÊÆ,ÊÇÈ·±£²ÎÓë¹ú¼Ê»¯Êг¡¾ºÕùµÄ»ù±¾Ìõ¼þÖ®Ò»¡£
£¨ËÄ£©¹ØÓÚµç×ÓÉÌÎñ¶ÔÍâóÐÍÖÐСÆóÒµÓ°ÏìµÄÑо¿
ÐÜÏþéó¡¢ÐÁÐãÔÚ¡¶µç×ÓÉÌÎñ¶ÔÎÒ¹úÖÐСÍâóÆóÒµ·¢Õ¹µÄÓ°Ïì¡··ÖÎöÖÐ̸µ½»ý¼«µÄÒ»Ãæ£º£¨1£©ÎªÍâóÆóÒµÌṩÁËÒ»¸öÓÐЧµÄóÒׯ½Ì¨¡££¨2£©µç×ÓÉÌÎñ½µµÍÁ˽»Ò׳ɱ¾ºÍ²É¹º³É±¾¡££¨3£©µç×ÓÉÌÎñÓÐÀûÓÚ¼õÇá¶ÔʵÎñ»ù´¡ÉèÊ©µÄÒÀÀµ¡££¨4£©µç×ÓÉÌÎñ¿É¸üÓÐЧµØÎª¿Í»§·þÎñ¡££¨5£©µç×ÓÉÌÎñÓÐÀûÓÚÌá¸ßÍâóÆóÒµµÄ¹ú¼Ê¾ºÕùÁ¦¡££¨6£©µç×ÓÉÌÎñÓÐÀûÓÚÖÐСÍâóÆóÒµ°ÚÍÑ¡°ÖмäÉÌ¡±µÄ¾ÓªÄ£Ê½£¬´Ó¶øÈ·Á¢×ÔÉíµÄºËÐľºÕùÁ¦¡£Ïû¼«µÄ·½ÃæÓа²È«£¬µç×ÓÉÌÎñÀûÓÃÂʵ͵ÈÎÊÌâ¡£¶ÔÓÚÖÐСÆóÒµ¿ªÕ¹¶ÔÍâóÒ×ʱ£¬Ö÷ÒªÓÐÒÔϼ¸·½ÃæÓ°Ï죬һÊÇÏÔÖø½µµÍ¹ú¼ÊóÒ׳ɱ¾£¬¶þÊÇóÒ×
Á÷³ÌµÃÒÔ¼ò»¯£¬ÈýÊÇÓÐÀûÓÚÆóÒµÔöÇ¿¾ºÕùÄÜÁ¦¡£
Èý¡¢×ܽá
ÒÔÉÏÎÄÏ×ÒÔµç×ÓÉÌÎñΪÑо¿¶ÔÏ󣬴ӵç×ÓÉÌÎñµÄ·¢Õ¹ÏÖ×´ÓëÇ÷ÊÆ£¬µç×ÓÉÌÎñ¶Ô¹ú¼ÊóÒ×ÒÔ¼°ÍâóÐÍÖÐСÆóÒµµÄÓ°Ï컹ÓÐÓ°ÏìÔÒòµÈ·½Ãæ½øÐзÖÎö£¬×ÛºÏÁ˲¿·Ö¹úÄÚѧÕßÃÇÔÚ´Ë·½ÃæµÄÑо¿³É¹û£¬Í¬Ê±Ò²Óв»×ãÖ®´¦£º
1. ºÜ¶àѧÕßÖ»ÊÇ´ÓÀíÂÛ³ö·¢£¬¶ÔÓÚ¾ßÌå´ëʩûÓÐÏê̸£¬¶øÇÒºÜÉÙÓÐ̸µ½µç×ÓÉÌÎñÔÚÍâóÐÍÖÐСÆóÒµÒµÎñÁ÷³ÌÖеľßÌå²Ù×÷»·½Ú·½Ãæ¡£
2. µç×ÓÉÌÎñ¶ÔÍâóÖÐСÆóÒµµÄÓ°ÏìÓ¦½áºÏһЩÓдú±íÐÔµÄÆóÒµÀ´Ì¸£¬ÕâÑù¸ü¾ßÓÐʵ¼ùÒâÒå¡£
3. Õë¶ÔÒÔÉÏÇé¿ö£¬±¾ÎÄ´ÓС·½ÃæÈëÊÖ£¬´Óµç×ÓÉÌÎñ¶ÔÍâóÖÐСÆóÒµµÄÓ°Ïì×öһЩµ÷²é¡£Í¨¹ý²éÔľßÌåµÄÊý¾Ý×ÊÁϺ;ßÓдú±íÐÔµÄÖÐСÍâóÆóÒµ·¢Õ¹µç×ÓÉÌÎñµÄÏÖ×´£¬À´¶Ô´Ë´Î¿ÎÌâÌṩÒÀ¾Ý²¢¶ÔÍâóÐÍÖÐСÆóÒµ·¢Õ¹µç×ÓÉÌÎñÌṩһЩÀíÂÛ»ù´¡¡£
²Î¿¼ÎÄÏ×
[1]ÄÈÈÊ»¨ ̽ÌÖÖйúµç×ÓÉÌÎñµÄ·¢Õ¹ÏÖ×´¼°ÎÊÌâ¶Ô²ß[J].¡¶¾Óª¹ÜÀíÕß¡·£¬2014£¨2£©£¬255
[2]Òü¶¬ÔÆ µç×ÓÉÌÎñµÄ·¢Õ¹ÏÖ×´½âÎö[J].¡¶Êг¡¾Î³¡·£¬2014£¨3£©£¬57-59 [3]Õŵ¤Çí µç×ÓÉÌÎñ¶ÔÖÐСÍâóÆóÒµµÄÓ°Ïì·ÖÎö[J].¡¶µç×ÓÉÌÎñ¡·£¬2014£¨2£©£¬62-63
[4]ÍõƼ ÐÏÒ± µç×ÓÉÌÎñΪÎÒ¹úÍâóÆóÒµ´øÀ´µÄÉÌ»úÓëÌôÕ½[J].¡¶µç×ÓÉÌÎñ¡·£¬2014£¨5£©£¬45-46
[5]ÕÅÑï ÎÒ¹úÖÐСÆóÒµ·¢Õ¹µç×ÓÉÌÎñÑо¿[D].±±¾©£ºÊ×¶¼¾¼ÃóÒ×´óѧ£¬2012£º6-12
[6]µóÓñ±ù ÐÂÐÎÊÆÏÂÖÐСÍâóÆóÒµÓ¦Óõç×ÓÉÌÎñ̽Îö[J].¡¶»ªÕ¡·£¬2013£¨31£©£¬79
[7] ÍõÑÞÇÙ ÖÐСÍâóÆóÒµµç×ÓÉÌÎñģʽÑо¿[D].ÔÆÄÏ´óѧ£º¹¤É̹ÜÀíÓëÂÃÓιÜÀíѧԺ2012£º4-9
[8] ÐÜÏþéó ÐÁÐã µç×ÓÉÌÎñ¶ÔÎÒ¹úÖÐСÍâóÆóÒµ·¢Õ¹µÄÓ°Ïì·ÖÎö[J].¡¶ÖйúÉÌó¡·£¬2011£¨02£©109-110
[9]ÁõÀ¼ ÎÒ¹úÖÐСÆóҵʵÏÖ¹ú¼ÊóÒ×µç×Ó»¯µÄģʽÓë·¾¶Ñо¿[D].³É¶¼£ºÎ÷Äϲƾ´óѧ£¬2011:36-37
[10]ºØ»¶ µç×ÓÉÌÎñ¶Ô¹ú¼ÊóÒ×µÄÓ°Ïì̽Îö[J]. ¡¶Öйú¹ÜÀíÐÅÏ¢»¯¡·£¬2014£¨19£©83-84
[11]ÕÅѩӨ Àîά¸Õ µç×ÓÉÌÎñÔÚ¹ú¼ÊóÒ×ÖеÄÓ¦ÓÃ[J]. ¡¶ÄÏ·½¾¼ÃÓëóÒס·£¬2014£¨5£©66-68
[12]ÄþÀò µç×ÓÉÌÎñ¶ÔÍâóÐÍÖÐСÆóÒµµÄÓ°Ïì[J]. ¡¶Öйúµç×ÓÉÌÎñ¡·£¬2011£¨2£©32
[13]ÆîÖ¾Ãñ ÁõÓ¿ dz̸ÎÒ¹úµç×ÓÉÌÎñ·¢Õ¹µÄÏÖ×´ÓëÇ÷ÊÆ[J]. ¡¶Ñ§Êõ½»Á÷¡·£¬2009£¨7£©136-138
[14]³ÂÄî dzÎöÎÒ¹úÖÐСÆóÒµ·¢Õ¹ÍâóÐ͵ç×ÓÉÌÎñÆóÒµ[J]. ¡¶½ËÕÉÌÂÛ¡·£¬2012£¨4£©49-51
[15]ÖÜÏþ»Ô ÖÐСÆóÒµ·¢Õ¹µç×ÓÉÌÎñµÄÖØÒªÐÔ[J]. ¡¶ÖÐСÆóÒµ¹ÜÀíÓë¿Æ¼¼¡·£¬2013£¨3£©25-26
With the rapid development of information technology and economic globalization and international trade, electronic commerce as a new form of trade gradually replaced the traditional trade form, which had a huge impact on China's foreign trade enterprises. In this paper, base on the current research status at home and abroad based first describes the survey of e-commerce, further explained the necessity and present situation of China's small and medium-sized foreign trade enterprises in the development of electronic commerce,and introduces the electronic commerce's impact on the small and medium-sized foreign trade enterprises in China from each aspect, find a variety of problems in small and medium-sized foreign trade enterprises which exist in the development of e-commerce at present in our country and analyzes the causes of these problems, and in this context puts forward some reasonable countermeasures. Ëæ×ž¼ÃÈ«Çò»¯ºÍÐÅÏ¢¼¼ÊõÒÔ¼°¹ú¼ÊóÒ׵ĿìËÙ·¢Õ¹£¬µç×ÓÉÌÎñ×÷ΪһÖÖÐÂÐ͵ÄóÒ×ÐÎʽÖð½¥È¡´úÁË´«Í³µÄóÒ×ÐÎʽ£¬²¢¶ÔÎÒ¹úÍâóÆóÒµ²úÉúÁ˾޴óµÄÓ°Ïì¡£±¾ÎÄÒÔ¹úÄÚÍâĿǰµÄÑо¿×´¿öΪ»ù´¡Ê×ÏÈÃèÊöÁ˵ç×ÓÉÌÎñµÄ¸Å¿ö£¬½øÒ»²½²ûÊöÁËÎÒ¹úÖÐСÍâóÆóÒµ·¢Õ¹µç×ÓÉÌÎñµÄ±ØÒªÐÔºÍÏÖ×´£¬²¢´Ó¸÷¸ö·½Ãæ½éÉÜÁ˵ç×ÓÉÌÎñ¸øÎÒ¹úÖÐСÍâóÆóÒµ´øÀ´µÄÓ°Ï죬·¢ÏÖĿǰÎÒ¹úÖÐСÍâóÆóÒµÔÚ¿ªÕ¹µç×ÓÉÌÎñËù´æÔڵĸ÷ÖÖÎÊÌâ²¢·ÖÎöÁ˲úÉúÕâЩÎÊÌâµÄÔÒò£¬´Ó¶øÔÚÕâ¸öǰÌáÏÂÌá³öÁËһЩºÏÀíµÄ½â¾ö¶Ô²ß¡£