to men talk about women, heard a man say, \anyway, and one woman's flawless pink polish is exactly as invisible as another's bare nails.
By participating in this system of extreme conformity, women are actually opening themselves up to the scrutiny of other women, the only ones qualified to judge their efforts. What is the real benefit of working this hard to appease men who don't notice when it only exposes women to prosecution from other women?
Anyway, to get back to my original point: If you're a man, and a woman asks you how she looks, you can't say she looks bad without receiving immediate and well-deserved outrage. But you also can't shower her with empty compliments about how her shoes complement her dress nicely because she'll know you're lying. She has spent countless hours worrying about the differences between her looks and Cindy Crawford's. Also,she suspects that you're not qualified to voice a subjective opinion on anybody's appearance. This may be because you have shaving cream in your hair and inside the folds of your ears.
我并不是说男性优于女性。我的意思是你不可能让一群中年男子在布拉德?皮特的指导下把化妆品敷到自己脸上，期望自己能看起来更像布拉德。与女性不同，男性的外貌美不是社会所关注的唯一焦点。人们会鼓励男性借助其他特征来提升自尊。他们也许会对布拉德说：“是吗？那么帅哥，你对草坪维护又知道多少？” 当然，女性会争辩说她们对外表的热衷追求是出于对来自男性的压力的一种反应。而事实是，大多数男性认为美丽不仅仅来自于口红和香水，而且他们也不会去注意这些额外的细节。四十多年来，我在听男性谈论女性时，从来没有一次听到过哪位男性这样说：“她的指甲真漂亮啊！”对大多数男性来说，像指甲这样小的东西看起来都一样，无论一个女士的指甲是用粉色指甲油涂得完美无瑕，还是光光的毫无修饰，男性都一概视而不见。
女性参与这种极端的从众行为，实际上是把自己置于其他女性的审视之下，因为只有那些女性才有资格评价她们所付出的努力。但是，如此费力地去取悦男性而他们却根本不会注意，同时又只是招致其他女性的指责，这样做究竟有什么好处呢？
不管怎样，言归正传：如果你是一位男性，当有女士问你她看起来怎么样时，你千万不能说她看起来很糟糕，那样肯定会使她立刻迁怒于你，这也是你咎由自取。但是，你也不能慷慨地大放空洞之词，赞美她的鞋子和裙子是多么相配，因为她知道你是在说谎。她已经花费了无数个小时发愁自己的容貌不能和辛迪?克劳馥的一样。而且，也许因为你的头发和耳廓上粘着剃须膏，她会怀疑你根本没有资格对任何人的外表给出主观评价。
Unit 3
Fred Smith and FedEx: The vision that changed the world
Every night several hundred planes bearing a purple, white, and orange design touch down at Memphis Airport, in Tennessee. What precedes this landing are package pickups from locations all over the United States earlier in the day. Crews unload the planes' cargo of more than half a million parcels and letters. The rectangular packages and envelopes are rapidly reshuffled and sorted according to address, then loaded onto other aircraft, and flown to their destinations to be dispersed by hand - many within 24 hours of leaving their senders. This is the culmination of a dream of Frederick W. Smith, the founder, president, chief executive officer, and chairman of the board of the FedEx Corp. - known originally as Federal Express - the largest and most successful overnight delivery service in the world. Conceived when he was in college and now in its 28th year of operation, Smith's exquisite brainchild has become the standard for door-to-door package delivery.
Recognized as an outstanding entrepreneur with an agreeable and winning personality, Smith is held in high regard by his competitors as well as his employees and stockholders. Fred Smith was just 27 when he founded FedEx. Now, so many years later, he's still the \ain of the ship\rom his family.
Frederick Wallace Smith was born into a wealthy family clan on August 11, 1944 in Mississippi. His father died when he was just four years old. As a juvenile, Smith was an invalid, suffering from a disease that left him unable to walk normally. He was picked on by bullies, and he learned to defend himself by swinging at them with his alloy walking stick. Cured of the disease by the age of 10, he became a star athlete in high school, playing football, basketball, and baseball. 弗雷德·史密斯与联邦快递：一个改变了世界的创想
每天夜晚，在田纳西州的孟菲斯机场，都有几百架带着白、紫、桔色图案的飞机降落。而在每天此前的早些时候，这些飞机都在美国各地收集包裹。工作人员从飞机上卸下的包裹及信件数量超过五十万之巨。长方形的包裹和信封又在这里依据收件地址被迅速整理分拣，然后装载上其他飞机，飞往各自的目的地，在那儿再由人工投递——到这时很多邮件离开寄件人之手还不到 24 小时。这是弗雷德里克·W·史密斯的终极梦想，他就是联邦快递集团（最初为联邦快递）这一
全球最大、最成功的隔夜送达服务企业的创始人、总裁、首席执行官及董事会主席。如今，史密斯这一源于大学时代的妙想已在现实中经营到了第 28 个年头，并已成为包裹快递入户行业的标杆。
史密斯被公认为是一位和蔼可亲、性格迷人的杰出企业家。无论是他的竞争者、员工，还是他公司股票的持有人，都对他十分敬重。弗雷德·史密斯创建“联邦快递”时只有 27 岁。现在多年过去了，他仍然坐在“掌门人”的位置上。他将公司的成功简单地归因于领导力，而这一推论则来自于他的军旅生涯及其家庭的影响。
弗雷德里克·华莱士·史密斯 1944 年 8 月 11 日出生于密西西比州一个富裕的家族。他四岁时父亲就离世了。史密斯年少时被视为病残者，因为他得了一种病，使他无法正常行走。为此他常遭受坏孩子的侮辱捉弄，他学会了挥舞合金拐杖来保护自己。十岁时他的病治好了，到了高中他则成了学校里的体育明星，足球、篮球、棒球样样能行。
Smith's passion was flying. At 15, he was operating a crop-duster over the skyline of the Mississippi Delta, a terrain so flat that there was little need for radar navigation. As a student at Yale University, he helped revive the Yale flying club; its alumni had populated naval aviation history, including the famous \operation in New Haven.
With his study time disrupted by flying, his academic performance suffered, but Smith never stopped looking for his own \thought he had found it when he wrote a term paper for an economics class. He drafted a prototype for a transportation company that would guarantee overnight delivery of small, time-sensitive goods, such as replacement parts and medical supplies, to major US regions. The professor wasn't impressed and told Smith he couldn't quantify the idea and clearly it wasn't feasible.
However, Smith was certain he was onto something, even though several more years elapsed before he could turn his idea into reality. In the interim, he graduated from Yale in 1966, just as America's involvement in the Vietnam War was deepening. Since he was a patriot and had attended officers' training classes, he joined the Marines.
Smith completed two tours in Vietnam, eventually flying more than 200 missions. \people to subordinate their individual desires and ambitions for the achievement of organizational goals,\military and business experiences. \
Home from Vietnam, Smith became fascinated by the notion that if you connected all the points of a network through an intermediary hub, the streamlined efficient could be enormous compared to other disjointed, decentralized businesses, whether the system involved moving packages and letters or people and planes. He decided to take a stab at starting his own business. With an investment from his father's company, as well as a chunk of his own inheritance, Smith bought his first delivery planes and in 1971 formed the Federal Express. 史密斯对飞行充满了激情。15 岁时，他就曾驾驶一架作物喷粉飞机在密西西比三角洲的天际翱翔，三角洲的地形平坦开阔，甚至都不需要雷达导航。在耶鲁大学上学时，他参与重建了耶鲁飞行倶乐部，在美国海军航空史的每个时期都有这一俱乐部出来的校友的身影，包括一战时期著名的“百万富翁飞行队”。史密斯负责管理俱乐部的事务，同时还在纽黑文经营一项小规模的租赁业务。
由于飞行打乱了学习时间，他的学业受到了影响，但史密斯从未停止寻找自己的“伟大想法”。在撰写一门经济学课程的学期论文时，他认为自己已经找到了它。他设计了一份运输企业的经营草案，该运输企业可以确保连夜递送小型或时间紧迫的货品到达美国的主要地区，如替换零件、医药用品等等。教授对这篇论文未予重视，他告诉史密斯说，他无法量化他的想法，并说这一想法明显不切合实际。
然而，史密斯确信自己已经发现了些什么，尽管又过了好几年他才得以把自己的想法付诸实施。在此期间，他于 1966 年从耶鲁大学毕业，那时正值美国在越战中越陷越深，而他是个充满爱国热情的人，又参加过士官训练课程，所以他加入了美国海军陆战队。
史密斯在越南战场上服役两期，完成了两百多次飞行任务。“在军队中，领导力意味着能使团队中所有成员将个人的期望与抱负置于从属地位，而以实现集体目标为重，”史密斯说道，这其中融合了他军旅生涯和经营管理的经验。“而优秀的领导力对控制一个公司的盈亏底线来说具有相当重要的作用。”
从越南战场回国后，史密斯开始执着于这样一个理念，即如果能将某个运输网络的各个节点通过一个中介枢纽相互连接，其效率较之其他各环节相互之间无联系的分散经营的模式来说要高出许多，不论这一系统所涉及的是运送包裹和信件还是人员和飞机。他决定放手一搏，创建自己的企业。史密斯用父亲公司的投资和他自己继承财产的一部分购买了第一架快递飞机，并于 1971 年创建了联邦快递。
The early days were underscored by extreme frugality and financial losses. It was not uncommon for FedEx drivers to pay for gasoline for their vans out of their own pockets. But despite such problems, Smith showed concern for the welfare of his employees. Just as he recalled, even when they didn't have the money, even when there weren't couches in the office and electric typewriters, they still set the precedent to ensure a good medical and dental plan for their people.
Along the way, FedEx pioneered centralization and the \The phrase FedEx it has become a fixture in our language as much as Xerox or Google.
Smith says success in business boils down to three things. First, you need to have appealing product or service and a compelling strategy. Then you need to have an efficient management system. Assuming you have those things, leading a team is the single most important issue in running an organization today.
Although Smith avoids the media and the trappings of public life, he is said to be a friendly and accessible employer. He values his people and never takes them for granted. He reportedly visits FedEx's Memphis site at night from time to time and addresses sorters by name. For years he extended an offer to any courier with 10 years of service to come to Memphis for an \Smith's philosophy: People, Service, Profit (P-S-P). Smith says, \clearly definable points of entry or exit. Each link upholds the others and is, in turn, supported by them.\in personally involving himself in its implementation, Frederick Smith is the forerunner of the new sphere of leadership that success in the future will demand.
最初的日子伴随着极度的拮据乃至财务损失。联邦快递公司的司机自己掏腰包为货车付汽油费的情况屡见不鲜。但是，尽管面对这样的问题，史密斯仍然为公司雇员的福利着想。正如他所回忆的那样，即使在他们公司没有钱、办公室没有沙发和打字机的情况下，他们仍然开辟先例，保证员工享受很好的医疗和牙齿保健福利。
一路走来，联邦快递率先践行了集中调控和“轴辐式”空中交通系统。自它以后，该系统被几乎所有大航空公司所采纳。而“联邦快递一下”也成为了像“复印一下”或“谷歌一下”这样的固定说法，成为了我们的词汇。
史密斯说生意上的成功归根结底就是三点：首先你需要一项吸引人的产品或服务以及一套制胜的战略；其次你需要一套高效的管理系统；在拥有这些之后，如何领导好一个团队就是当今经营一家公司最为重要的事了。
尽管史密斯回避媒体采访和公众生活的荣耀，但他却被称为是一位友善而平易近人的雇主。他重视自己的雇员，从不认为他们理所应当该为自己工作。有报道称，他会时不时在晚上造访联邦快递位于孟菲斯的基地，并且称名道姓地与包裹分拣人员打招呼。他会主动发邀请给任何一位已在公司服务十年的快递员，请他们到孟菲斯出席“周年庆典早餐”，这已经持续了很多年。而这其中包含了弗雷德?史密斯自己的哲学：人员，服务，利润（P-S-P）。史密斯说，“P-S-P 的哲学理念就好像一个不可分割的循环，没有清晰可辨的入口或出口，每一个环节都支持着其他环节，同时也反过来受其他环节支撑。”通过明确表达并亲身践行这一理念，弗雷德里克?史密斯已成为未来成功所必需的新领导领域的开拓者。
Unit 4
Achieving sustainable environmentalism
Environmental sensitivity is now as required an attitude in polite society as is, say, belief in democracy or disapproval of plastic surgery. But now that everyone from Ted Turner to George H. W. Bush has claimed love for Mother Earth, how are we to choose among the dozens of conflicting proposals, regulations and laws advanced by congressmen and constituents alike in the name of the environment? Clearly, not everything with an environmental claim is worth doing. How do we segregate the best options and consolidate our varying interests into a single, sound policy?
There is a simple way. First, differentiate between environmental luxuries and environmental necessities. Luxuries are those things that would be nice to have if costless. Necessities are those things we must have regardless. Call this distinction the definitive rule of sane environmentalism, which stipulates that combating ecological change that directly threatens the health and safety of people is an environmental necessity. All else is luxury.
For example, preserving the atmosphere - stopping ozone depletion and the greenhouse effect - is an environmental necessity. Recently, scientists reported that ozone damage is far worse than previously thought. Ozone depletion has a correlation not only with skin cancer and eye problems, it also destroys the ocean's ecology, the beginning of the food chain atop which we humans sit.
The possible thermal consequences of the greenhouse effect are far deadlier: melting ice caps, flooded coastlines, disrupted climate, dry plains and, ultimately, empty breadbaskets. The American Midwest feeds people at all corners of the atlas. With the planetary climate changes, are we prepared to see Iowa take on New Mexico's desert climate, or Siberia take on Iowa's moderate climate? 实现可持续性发展的环保主义
在上流社会，对环境的敏感就如同信仰民主、反对整容一样，是一种不可或缺的态度。然而，既然从泰德?特纳到乔治?W.H.布什，每个人都声称自己热爱地球母亲，那么，在由议员、选民之类的人以环境名义而提出的众多的相互矛盾的提案、规章和法规中，我们又该如何做出选择呢？显而易见，并不是每一项冠以环境保护名义的事情都值得去做。我们怎样才能分离出最佳选择，并且把我们各自不同的兴趣统一在同一个合理的政策当中呢？
有一种简便的方法。首先要区分什么是环境奢侈品，什么是环境必需品。奢侈品是指那些无需人类付出代价就能拥有的给人美好感受的东西。必需品则是指那些无论付出什么代价，都一定要去拥有的东西。这一区分原则可以被称为理性环保主义的至高原则。它规定，对那些直接威胁人类健康与安全的生态变化采取应对措施是环境保护的必需品，而其他则都属于奢侈品。
例如，保护大气层——阻止臭氧损耗及控制温室效应——是环境保护的必需品。近来，科学家报告说臭氧层遭受破坏的程度远比我们先前认为的要严重得多。臭氧损耗不仅与皮肤癌及眼疾有关，而且它还会破坏海洋生态。而海洋生态是食物链的起点，人类则位于该食物链的顶端。
温室效应所可能引发的热效应是非常具有毁灭性的：冰川融化、海岸线被淹没、气候遭受破坏、平原干涸，最终食物消失殆尽。美国中西部地区的粮食供养着全世界。随着全球气候的变化，我们难道准备看到衣阿华州变成新墨西哥州的沙漠气候，而西伯利亚变成衣阿华州的温和气候吗？
Ozone depletion and the greenhouse effect are human disasters, and they are urgent because they directly threaten humanity and are not easily reversible. A sane environmentalism, the only kind of environmentalism that will strike a chord with the general public, begins by openly declaring that nature is here to serve human beings. A sane environmentalism is entirely a human focused regime: It calls upon humanity to preserve nature, but merely within the parameters of self-survival.
Of course, this human focus runs against the grain of a contemporary environmentalism that indulges in overt earth worship. Some people even allege that the earth is a living organism. This kind of environmentalism likes to consider itself spiritual. It is nothing more than sentimental. It takes, for example, a highly selective view of the kindness of nature, one that is incompatible with the reality of natural disasters. My nature worship stops with the twister that came through Kansas or the dreadful rains in Bangladesh that eradicated whole villages and left millions homeless.
A non-sentimental environmentalism is one founded on Protagoras's idea that \sovereignty of man, such a principle helps us through the dense forest of environmental arguments. Take the current debate raging over oil drilling in a corner of the Arctic National Wildlife Refuge (ANWR). Environmentalist coalitions, mobilizing against a legislative action working its way through the US Congress for the legalization of such exploration, propagate that Americans should be preserving and economizing energy instead of drilling for it. This is a false either-or proposition. The US does need a sizable energy tax to reduce consumption. But it needs more production too. Government estimates indicate a nearly fifty-fifty chance that under the ANWR rests one of the five largest oil fields ever discovered in America. It seems illogical that we are not finding safe ways to drill for oil in the ANWR. 臭氧损耗和温室效应是人类的灾难，而且是需要紧急处理的灾难，因为它们直接威胁到人类，且后果很难扭转。理性环保主义——唯一能够引起公众共鸣的环保主张——首先公开声明，自然是服务于人类的。理性环保主义是一种完全以人类为中心的思想。它号召人类保护自然，但是是在人类自我生存得到保证的前提之下。
当然，这种以人类为中心的主张与当下盛行的环保主义是格格不入的，后者已经沉溺于对地球的公然崇拜。有的人甚至声称地球是一个活的生物体。这种环保主义喜欢把自己看作是神圣的，其实它只是感情用事而已。比如，在自然是否友善的问题上，当下的环保主义采取了高度选择性的片面的观点，而这种观点与自然造成的灾难这一现实是不相协调的。当龙卷风肆虐堪萨斯州，当瓢泼大雨袭击孟加拉国，毁灭了整座整座的村庄，使几百万人失去家园的时候，我对自然的崇拜便停止了。
非感情用事的环保主义是建立在普罗泰哥拉的格言“人是万物的尺度”的基础上的。在建立人类权威的过程中，这条原则会帮助我们梳理各种错综复杂的关于环境保护的争议。就以当前关于是否在北极国家野生动物保护区的某一角落开采石油的激烈争论为例吧。环保主义者联盟动员人们反对目前正在试图通过美国国会审议、使这一开采行为变得合法化的一项立法行动。他们散布说美国应该保护并且节约能源而不是开采能源。这其实是一个错误的非此即彼的主张。美国确实需要征收高额的能源税以减少能源消耗，但同时也需要生产更多的能源。政府的估测表明，在北极国家野生动物保护区的地下蕴藏着美国五大油田之一的可能性几乎到达 50%。我们没有寻找安全的方法开采北极国家野生动物保护区地下的石油，这看上去是不符合情理的。
The US has just come through a war fought in part over oil. Energy dependence costs Americans not just dollars but lives. It is a bizarre sentimentalism that would deny oil that is peacefully attainable because it risks disrupting the birthing grounds of Arctic caribou.
I like the caribou as much as the next person. And I would be rather sorry if their mating patterns were disturbed. But you can't have your cake and eat it too. And in the standoff of the welfare of caribou versus reducing an oil reliance that gets people killed in wars, I choose people over caribou every time.
I feel similarly about the spotted owl in Oregon. I am no enemy of the owl. If it could be preserved at a negligible cost, I would agree that it should be - biodiversity is after all necessary to the ecosystem. But we must remember that not every species is needed to keep that diversity. Sometimes aesthetic aspects of life have to be sacrificed to more fundamental ones. If the cost of preserving the spotted owl is the loss of livelihood for 30,000 logging families, I choose the families (with their saws and chopped timber) over the owl.
11 The important distinction is between those environmental goods that are fundamental and those that are not. Nature is our ward, not our master. It is to be respected and even cultivated. But when humans have to choose between their own well-being and that of nature, nature will have to accommodate.
12 Humanity should accommodate only when its fate and that of nature are inseparably bound up. The most urgent maneuver must be undertaken when the very integrity of humanity's habitat, e.g., the atmosphere or the essential geology that sustains the core of the earth, is threatened. When the threat to humanity is lower in the hierarchy of necessity, a more modest accommodation that balances economic against health concerns is in order. But in either case the principle is the same: protect the environment - because it is humanity's environment.
13 The sentimental environmentalists will call this saving nature with a totally wrong frame of mind. Exactly. A sane and intelligible environmentalism does it not for nature's sake but for our own.
美国刚刚经历了一场战争，其部分原因就是为了获取石油。对能源的依赖使美国不但付出了金钱的代价，而且也付出了生命的代价。就因为可能破坏北美驯鹿的繁衍地而放弃能够以和平手段获得的石油，这是一种十分怪异的感情用事。
我像别人一样喜欢驯鹿。如果他们的交配模式受到干扰，我会感到非常遗憾。但是，鱼和熊掌不能兼得。是要保护驯鹿，还是要为了避免人们在战争中丧生而减少对石油的依赖，面对这一僵局，我每次都会选择人类而不是驯鹿。
我对俄勒冈州的斑点猫头鹰的态度也是一样。我绝不是仇视猫头鹰。如果花很少的代价就可以保护猫头鹰，我会赞同它应受保护——毕竟，生物多样性对生态系统是非常必要的。但是，我们必须记住，保持生物多样性并不意味着要留住每一种物种。有时候，为了更加根本的利益，我们不得不牺牲一部分生活中美的东西。如果为了保护斑点猫头鹰而让三万伐木工家庭失去生计，我会选择伐木工家庭（包括他们的锯子和砍伐的木材），而不是猫头鹰。
重要的是，我们要区分哪些东西对环境保护是根本性的，哪些是非根本性的。自然受我们的监护，而不是我们的主人。我们应该尊重自然，也可以开发利用自然。但是，如果人类必须在自身的福利和自然的福利之间作出选择，自然则必须作出让步。
只有当人类的命运与自然的命运密不可分时，人类才应该作出让步。当人类栖息地的完整性（比如大气层或维持地球核心的基本地质状况）受到威胁时，人类就必须立即调整自己的行为。而当人类受到的威胁不大，不太需要对自己的行为进行调整时，恰当的做法是平衡考虑经济方面和与之相对的健康方面的因素，以便作出适度的调整。但是，无论是哪种情况，其遵循的原则是一致的：保护环境，因为这是我们人类的环境。
感情用事的环保主义者会说这种拯救自然的思路是完全错误的。的确是这样。理性、明确的环保主义保护环境是为了人类自身，而不是为了自然。
Unit 5
Speaking Chinese in America
Once, at a dinner on the Monterey Peninsula, California, my mother whispered to me confidentially: \hard to be a polite recipient! Why bother with such nominal courtesy? In the end, she always takes everything.\
My mother acted like a waixiao, an emigrant, no longer patient with old taboos and courtesies. To prove her point, she reached across the table to offer my elderly aunt from Beijing the last scallop from the garlic seafood dish, along with the flank steak and the cucumber salad. Sau-sau frowned. \\\\
Sau-sau sighed, acting as if she were doing my mother a favor by taking the scrap off the tray and sparing us the trouble of wrapping the leftovers in foil.
My mother turned to her brother, an experienced Chinese magistrate, visiting us for the first time. \starve to death. If you don't breach the old rules of etiquette and say you want it, they won't ask you again.\
My uncle nodded and said he understood fully: Americans take things quickly because they have no time to be polite. 在美国说中文