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商务英语必备口语资料参考
Intellectual Property Strategy Make money fast before it is copied Sustainable Growth
Waste of Effort (easily copied) Expensive Waste of Effort Easy Difficult Ease of Entry
This product matrix divides ideas into four quadrants based on
ease of entry into the market on one axis and uniqueness on the other. Ideas below the line should be discarded unless there is some way to move them above the line. Ideas above the line should be evaluated for intellectual property protection.
Step 3 is a decision point that frequently is the end of the
decision process about which product ideas to pursue. They stop here because efforts beyond this point become much more expensive and
until recently, there have not been many alternatives. If this is the last step, then the likelihood of failure is extremely high. It also helps to explain why so many people refer to the process as the
“Fuzzy Front End” of product development as there is little to help predict the success or failure of the idea at this point.
Step 4. Take the ideas and turn them into product concepts. It involves researching customer requirements. It also involves testing the concept to determine if the concept will meet the needs of the customer. Marketing will analyze market potential and possible price points. This is also the step where engineering gets involved in producing concept drawings, models and possibly even prototypes. It also involves the engineers and accountants working together to