agedtobuildadaptivesupplychainpartnershipsin
thecontextofdigitallyenabledextendedenterprises.
AsnewformsandgenerationsofSEBIsemerge
withricherextensibilitiesthatareenabledthrough
newarchitectures(suchasservice-orientedarchitec-
tures,real-time“publishandsubscribe”architectures,
andmultimediainstantmessagingprotocols),we
anticipatethattheuseofSEBIswillfurtherenhance
adaptivesupplychainpartnerships.Tarzanwillhave
evenmorewaystoswingonhisvinesandbridgeand
bondwiththerestofthejungle.
AcknowledgmentsThepaniesauthorsthankMr.FadiChehade
authorsin
manuscriptalsothethankRosettaNetProfessorConsortiumand
ArunRaiforexecutivesatcom-
fortheirhelpinginsights.The
bamurthy,throughseveralphases,andProfessorsre neV.the
forRituAgarwal,BobZmud,andM.S.KrishnanSam-
Workshop.theircommentsandsuggestionsattheISRSpecialIssue
AppendixA.ConstructScales
MutualInageyourAdaptationrelationshipwith
other’s1.of partnercompany whatpercent-
productsandservicesarecustomizedtosuiteach
other’s2. needs?inventory(MA1)procedureswerechangedtosuiteach
other’s3. needs?(MA2)
needs?delivery(MA3)procedureswerechangedtosuiteach
[1=NoneofThemto7=AllofThem]InformationSystemsResearch18(3),pp.260–279,©2007INFORMSAdaptiveWorkingKnowledgeCreationintentions1. helpedwith partnercompany has ofyouryoucompetitors.betterunderstand(AKC1)thecapabilitiesandchannel2. helpedyoubetterunderstandtheevolvingrolesofroles3. helpedplayers.you(AKC2)learnhowtoperformnewcesses4.in theledchannel.yourcompany(AKC3)(additional)mancelinkedofthechanneltochannelonthepartnerstoanalyzewhole.to(AKC4)improveandredesigntheperfor-pro-[1=StronglyDisagreeto7=StronglyAgree]CollaborativeInformationExchangeBreadthofInformationExchangeuct1.orExtentservice-relatedtowhichyouexchangedetailsofupcomingprod-promotion2.Extenttowhichchangesyouwithexchange partnercompany .capitalandmarketingplans,long-termfutureproductionplanssuchplans,ascompanyinvestments,andcapacityutilizationwith market3.Extent .partnerdemandtowhichtrendsandyouforecastsexchangewithinformation relatedtoshifts4.Extenttowhichyouexchangeinformationpartnercompanyondemand .companyandchangesincustomerpreferenceswith partnerto5. .droppingchangesExtent partnerofintopartnersupplywhichcompanies,chainyoustructureexchangeinformationrelatedmerger,,suchandasalliances,additionorneeded6.Extentcompanytowhich .withyouexchangeprocess partnertocompanysupportchanges .inproductfeaturesorvolumesinformationwith[1=NotAtAllto7=VeryFrequently]QualityHow partnerwouldofInformationyourateExchangetheinformationexchangedwithinformation1. relevancycompany intermsofits exchangedtoyourwithbusinessothersimilarneeds,comparedwithwith2. valueaddedtoyourbusinessneeds,partners?rmation timeliness,exchangedcomparedwithwithothersimilarpartners?exchanged4.other itssimilarwithcompleteness,partners?informationexchangedothersimilarcomparedpartners?withinformation[1=Worseto7=Better]Privilegedvide1.nessproprietaryInourInformationrelationshipExchangeinformationwithif wepartnerfeelitcompanycanhelp ,ourwepro-con dential2.partner.busi-
Inourrelationshipwith partnercompany ,
rmationifwefeelitcanhelpourwebusinessshare
supply chain management
Malhotra,Gosain,andElSawy:LeveragingSEBIstoEnableAdaptiveSupplyChainPartnershipsInformationSystemsResearch18(3),pp.260–279,©2007INFORMSinformation3.Inourrelationship
sources.witheachotherwiththat partnerisnotcompanyavailable from,weshareother
mation4.In
perspectiveexchangeourrelationshiphelpsuswith partnercompany ,theinfor-
own.thatneitherofprovideuscouldeachhaveotherdevelopedwithauniqueonour
[1=StronglyDisagreeto7=StronglyAgree]
Use
linkedpartner1.ofExtentStandard
companytowhichElectronicBusinessInterfaces(STD)
arethesimilarbusinesstoprocessinterfaceswith
procedures.withotherchannelpartners—inthetermsprocessofinterfacesrulesand
reporting,2.Extent(STD1)
toryproducttowhichinformationexchanged(e.g.,sales
converted/translatedinformation,etc.)information,with partnerproductcompanyavailability, inven-
(STD2)tobeinterpretedbyyourneedscompany.tobe
(e.g.,3.Extent
ability,salesreporting,towhichproductcontentinformation,ofinformationexchanged
caninventoryinformation,etc.)with partnerproductcompanyavail-
otherbepartners.interpreted(STD3)similartoinformationexchangedwith
[1=NotAtAllto7=toaLargeExtent]
CooperativeInNorm
joint1.our relationship nomatterwhowithis partneratfault,companyproblems are considered
itability.2.responsibilities. bothsidesare(CN1)concernedabouteachother’sprof-
(CN3)3. both(CN2)sidesarewillingtomakecooperativechanges.
[1=StronglyDisagreeto7=StronglyAgree]
References
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