Apple-iPhone-Marketing-Plan - 苹果公司销售计划
Apple iPhone Marketing Plan
W/T AnalysisWeaknessesImage – The Apple brand is not targeted towards business people and does not have a reputation as being compatible with the corporate world. Price – Apple does not yet offer lower priced models for more cost conscious consumers. User Interface – Touch screen interfaces suffer from the problem of “gorilla arm”*
Executive Summery Situational Analysis SWOT Analysis Marketing Objectives Marketing Strategy Marketing Research Implementation Budget Control
* Gorilla arm is a side-effect that humans face when using touch screens for long times as humans are not built
to hold their arms at waist or head-height, making small and precise motions. After a short period of time, cramp may begin to set in, and arm movement becomes painful and clumsy. This is now considered a classic cautionary tale to human-factors designers.