毕设附件 外文文献 原文及译文 文献出处：
Beck M. The influence of e-commerce on the de-stocking of real estate industry [J]. Engineering Economy, 2016,5(3):12-22. 原文
The influence of e-commerce on the de-stocking of real estate industry
Beck M
Abstract
Information has become the core of the 21st century leading, with the rapid development of the third industry, service industry and information service industry occupies the important position of the market quickly, further drive the development of electronic commerce. In the world as a whole information environment, the vigorous development of the world economy impetus electronic commerce gradually matures. Efficient and fast driving regional economic development, become the main mode of network economy, therefore, focuses on the analysis of the effect of electricity to the traditional real estate to inventory, and put forward electricity combined with real estate development countermeasures in the future has very important significance. Key words: Electronic commerce; Real estate; De-stocking
1 Introduction
Today's commercial trade electronic commerce refers to the activities of all over the world, under the condition of the foundation of network coverage, the use of Intel network for never leave home can realize the online shopping, online transactions between merchants and merchants, financial transactions, and involves the comprehensive treatment of all walks of life all new operating mode, the microcomputer technology and communication technology to realize the business Activities, that is the electronic commerce. Electricity broke the traditional marketing mode, the development of electronic commerce's most prominent two features overturns the traditional existing pattern of the market. One for the virtual sex, focus on performance can be realized in the virtual environment industry management, make the industry does not need to invest in trading places store practical traditional operation equipment, such as save money resources, and other management steps. Second space is not controlled, for the electronic
commerce in a strong position in the space and time, and the traditional model by time and space constraints on sales management, and a big characteristic of electricity to solve the problem, in the network can be an unlimited time and space, can through online transactions for commercial business activities throughout the day, using the global network share can be in the national and even global search for the optimal product.
2 The development of electricity and de-stocking of real estate 2.1 Increase the rate of de-stocking of real estate
Along with the years of rapid development of the real estate economy, real estate recession fatigue period coming, this is for real estate enterprises is a fatal blow, real estate growth speed slow, so have to reduce the financial investment in real estate enterprises, slow down the build plan of the enterprise. However, as the real estate sales drop greatly, for sale housing area is year after year high. Countries to solve the problem of real estate enterprises of the housing stock is too large grey pattern, breaking the restrictions in the rapid development of economy, Banks more fully, the real estate recovery cut mortgage costs, no matter what kind of policy from the perspective of status are not fundamentally solve the problem of housing inventory. So the real estate enterprise's first priority is to solve the problem of housing inventory. As the changes of the history, the real estate industry has walked out of the hot period of supply, the people from buying hot gradually into the reason and time need period, if again to carry on the traditional model in a large number of building property right now, with speed to win, with revenue, will only accelerate the housing crisis. Priority, looking for a new marketing strategy, mining more sales channels and open up new consumer market to stabilize the property market. 2.2 Improve the real estate economic cycle development
Electronic commerce is wide and a wide range of application. Under the network environment of e-commerce has brought new opportunities for the real estate industry and development. Electronic commerce is a computer technology, network communication technology and the combination of modern business, real estate e-commerce or electronic commerce theory and technology in the real estate industry, the application of a wide range, including: real estate construction, material procurement, real estate marketing, real estate agents and property management, etc. Emerging mode of e-commerce development and real estate enterprises perfect marriage to further development of the space of real estate profits increase, the addition of
electricity reduced trading funds, make the traditional sales model saves a large amount of customer resources and potential preparation: email page new mode to save the communication cost, flyer, one of the biggest bright spot is to save time. Of electronic data exchange in personnel management link to save the open, not only improve the industry profits, from marketing mode is the traditional model also have larger optimization and reform. Using electricity to real estate economy, fundamentally solve the problem of the real estate to inventory, real estate funds get virtuous cycle development.
2.3 Drive efficiency of real estate enterprise e-commerce activities
So far, the properties of e-commerce application specific have several big aspects. One for real estate portal, for buyers provides information on the basis of the properties, and can establish a good image of the real estate enterprises, enlarge the propaganda. Second in sales for the effective promotion, can be anywhere at any time throughout the day to check the availability of information resources, to provide buyers purchase information, to improve their sales ability, to explore new consumers. Thirdly to construct platform for information exchange and management, optimize the enterprise internal management, realize the intelligent management, reduce costs, you can get efficient utilization of resources. E-commerce model to promote the development of the real estate business efficiency in the field of e-commerce activities, assist let property of e-commerce to inventory problem can be solved effectively, make it smooth, real estate can be shown to the public on the network to save the details of the building, attract many different customers, the housing inventory digestion. 3 The existing problems 3.1 Lack of long-term planning
Electric business cooperation with real estate companies just emerging, is still in its infancy, electricity for the property to inventory problem have solved the problem of a headache at the moment, but in the long run if it had no clear plan, electrical contractor in the housing again on the future of the road can walk how long? In value to the present, the economic benefits of the real estate enterprises in pursuit of short-term benefits in passive form the situation of business development pressure, but as the housing policy information update, gradually exposed the disadvantages of the lack of advance planning. To solve the problem, should establish long-term effective planning in electricity system.
3.2 Shortage of money supply
Since 2011, under the limit of credit for purchasing real estate policy regulation, clinch a deal the housing market gradually presents the downturn, leading to the current real estate economy, its not only restrict the sustainable development of real estate enterprises, but also one of the unfavorable factors of real estate in the electrical business development. In limited money how to proper use of funds allocation for the update of information equipment, has become an important problem to be solved. 3.3 Shortage of talent
The rise of the emerging industry in to bring enterprise huge benefits at the same time is always accompanied by a series of unstable factors, when electricity to rapid development speed impact to the real estate enterprise in the field, it forms a delicate touch, both when the electricity on the property to inventory problem has borne the brunt of the key leading role, the development of electricity a moment can not stop delay, at this time for business processing staff emerging industry technical processing is urgency, every order, every data, is a serious test for electronic business professional.
4 The future planning of e-stocking of real estate industry
From the point of real estate marketing development, as the real estate market gradually mature, consumers will be more and more rational, in front of the consumer decision, they tend to collect houses all aspects of effective information. Along with the social progress, the development of science and technology, increasingly modern office and living conditions, the Internet has gradually become the indispensable important part in People's Daily life. For the younger generation of the person that buy a house, the Internet has become their understanding of real estate market, building one of the most important way of information collection. To do a good job in real estate marketing must occupy the Internet the highlands. In addition, housing electricity can not only bring changes to rules that housing sales expand sales channels, but at a deeper level of the value orientation of consumer interest a transformation. Information must be transparent, real property electricity environment and easy to compare, this qualitative difference with traditional sales mode. In traditional real estate sales, agency, or developers always try every way to attract the person that buy a house to their company or buildings, and contributing to its own company or property clinch a deal. Such marketing way, the transmission of information is always
on the interests of the developers or brokerage firm value orientation.
The marriage of electricity and enterprise means that both influences each other in the process of development in the future, are inextricably linked. To synchronize learning to adapt to the modern economic development, the enterprise, the traditional operation mode for many years in combination with the changeable flexible electrical contractor, is bound to adjust corresponding policies to cooperate with both long-term development. Reasonable change in management and e-commerce module have conflict, using modern management idea setting up enterprise new image, lay the foundation for the enterprise electronic commerce model, remove obstacles, according to the real estate stocks, step-by-step implementation. Improve the quality and quantity of information, and accelerate the update of the site information. By government regulation assisted to develop steadily, the real estate economy also affects the fiscal revenue of local government, in today's real estate recession, make a lot of real estate stocks were stranded, is bound to affect the revenue of the local government, the government also carries a lot of management and service function of society, economy and culture. In the era of e-commerce, enterprise application of e-commerce marketing management, bank financial electronic and consumer shopping online consumption, etc., will also put forward new ideas of the management plan, let the government has also entered the electricity or the government online, along with the electronic commerce development to keep pace with The Times, become a very important role.
译文
电子商务对房地产行业去库存的影响研究
Beck M
摘要
信息化已经成为二十一世纪的核心主导，随着第三产业的迅速发展，服务行业以及信息服务行业迅速占领了整个市场的重要位置，进一步驱动电子商务的发展。在世界整体信息化环境中，世界各国经济的蓬勃发展带动电子商务逐步走向成熟。高效快速地推动着各个区域的经济发展，成为当下网络经济的主要模式，因此，着重研究分析电商对传统房地产去库存的影响，并提出电商在今后与房产结合发展的对策有着非常重要的意义。 关键词：电子商务；房地产；去库存 1 引言
当今的电子商务泛指活动于世界各地的商业贸易场所，在网络覆盖的基础条件下，利用因特尔网络进行足不出户便可实现的网上购物，商户与商户之间的网上交易、金融交易以及涉及各行各业所有的综合处理活动的全新营运方式，其以微电脑技术和通讯技术来实现各项商务活动，这就是电子商务。电商的发展打破了传统市场销售模式，电子商务最突出的两大特性颠覆了传统市场的现有模式。其一为虚拟性，着重表现在虚拟环境中可实现行业经营，使各行业不需要投资交易场所店面等实际传统经营设备，节省资金资源等多个管理经营步骤。其二为空间不受控，电子商务在时空上占有强有力的地位，传统模式在销售经营上受到时间、空间约束，而电商的这一大特性解决了这一问题，在网络中可以不限时间和空间，全天都能通过在线交易进行商业买卖活动，利用全球网络共享可在全国甚至全球寻找最优品。 2 电商的发展与房产去库存 2.1电商出现协作提高房产去存率
伴随房产经济的多年飞速发展情况，房产萧条疲惫期到来，这对房产企业来说可谓是致命的一击，房地产增长速度放缓，使之不得不降低对房产企业的金融投资，减慢房企的构建计划。但随着房产销售额的大大下降，待售房产面积却逐年持高不下。国家为解决房市库存量过大的房产企业的灰色格局，打破了在经济迅猛发展中施行的限购令，各大银行更是全力配合房产复苏下调了房贷费用，无论哪种政策的出台从施行现况来看都没有从根本上解决房产库存量的问题。所以房产企业的首要任务是解决房产的库存问题。随着历史的变迁，房产行业已然走出了供不应求的火热时期，百姓从购房热逐渐进入理性和次需要期，若此时再继续延续传统模式大量构建房产，以速取胜，以量创收，只会加速房产危机。当务之急，寻求新的营销策略，挖掘更多的销售通道，打开新的消费市场才能稳固当下的房产市场。 2.2电商发展提高房产经济使其循环发展
电子商务的涉及面较宽，应用范围极广。在网络环境下电子商务为房地产行业带来了新的机遇和发展。电子商务是计算机技术、网络通信技术与现代商业的有机结合，房地产电子商务即电子商务理论和技术在房地产业中的应用范围广泛，包括：房地产建设、材料采购、房地产营销、房地产中介和物业管理等领域。电子商务发展的新兴模式与房产企业的完美联姻能够进一步拓展房产利润增加的空间，电商的加入使传统房产销售模式减少了交易资金，节省了大量客户的资源及潜在准备：电子邮件新模式节省了通讯费用、宣传单页，其中最大的亮点就是节省时间；电子数据的大量交换在人员管理环节中节省了开资，不仅提高产业利润，从营销模式上较传统模式也有较大的优化与改革。利用电商让房产经济转势，从根本上解决了房地产去库存的问题，使房产资金得到良性循环的发展。（完整译文请到百度文库）
当今的电子商务泛指活动于世界各地的商业贸易场所，在网络覆盖的基础条件下，利用因特尔网络进行足不出户便可实现的网上购物，商户与商户之间的网上交易、金融交易以及涉及各行各业所有的综合处理活动的全新营运方式，其以微电脑技术和通讯技术来实现各项商务活动，这就是电子商务。电商的发展打破了传统市场销售模式，电子商务最突出的两大特性颠覆了传统市场的现有模式。其一为虚拟性，着重表现在虚拟环境中可实现行业经营，使各行业不需要投资交易场所店面等实际传统经营设备，节省资金资源等多个管理经营步骤。其二为空间不受控，电子商务在时空上占有强有力的地位，传统模式在销售经营上受到时间、空间约束，而电商的这一大特性解决了这一问题，在网络中可以不限时间和空间，全天都能通过在线交易进行商业买卖活动，利用全球网络共享可在全国甚至全球寻找最优品。 2 电商的发展与房产去库存 2.1电商出现协作提高房产去存率
伴随房产经济的多年飞速发展情况，房产萧条疲惫期到来，这对房产企业来说可谓是致命的一击，房地产增长速度放缓，使之不得不降低对房产企业的金融投资，减慢房企的构建计划。但随着房产销售额的大大下降，待售房产面积却逐年持高不下。国家为解决房市库存量过大的房产企业的灰色格局，打破了在经济迅猛发展中施行的限购令，各大银行更是全力配合房产复苏下调了房贷费用，无论哪种政策的出台从施行现况来看都没有从根本上解决房产库存量的问题。所以房产企业的首要任务是解决房产的库存问题。随着历史的变迁，房产行业已然走出了供不应求的火热时期，百姓从购房热逐渐进入理性和次需要期，若此时再继续延续传统模式大量构建房产，以速取胜，以量创收，只会加速房产危机。当务之急，寻求新的营销策略，挖掘更多的销售通道，打开新的消费市场才能稳固当下的房产市场。 2.2电商发展提高房产经济使其循环发展
电子商务的涉及面较宽，应用范围极广。在网络环境下电子商务为房地产行业带来了新的机遇和发展。电子商务是计算机技术、网络通信技术与现代商业的有机结合，房地产电子商务即电子商务理论和技术在房地产业中的应用范围广泛，包括：房地产建设、材料采购、房地产营销、房地产中介和物业管理等领域。电子商务发展的新兴模式与房产企业的完美联姻能够进一步拓展房产利润增加的空间，电商的加入使传统房产销售模式减少了交易资金，节省了大量客户的资源及潜在准备：电子邮件新模式节省了通讯费用、宣传单页，其中最大的亮点就是节省时间；电子数据的大量交换在人员管理环节中节省了开资，不仅提高产业利润，从营销模式上较传统模式也有较大的优化与改革。利用电商让房产经济转势，从根本上解决了房地产去库存的问题，使房产资金得到良性循环的发展。（完整译文请到百度文库）