个人测试成绩记录 试卷：视听说教程 第二册 编号：Quiz2 姓名： 登录：2013-10-23 21:05:04 老师是否已批卷： 尚未批卷 试卷满分：100 学号： 交卷：2013-10-23 22:18:14 批卷时间： 班级： 上机地址：180.123.190.185 图例： Right or marked by instructor Wrong To be marked by instructor Click ONCE on the speaker icon to start listening! 放音结束前请不要离开本页。否则就听不成啦! Part 1 Short dialogs and multiple choice questions (每小题： 分) Directions: Listen to the following recording, and then choose the correct answers to the questions you hear. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers. Questions 1 to 1 are based on the following passage or dialog. 1. A. Security and esteem, but nothing else. B. Only fear, love and sensory pleasure. C. Basic human feelings. D. Advertising principals. Questions 2 to 2 are based on the following passage or dialog. 2. A. To show that he only knows how to copy a page by hand.
B. To show that he only knows how to make photocopies.
C. To show that a \
D. To show that a \ story.
Questions 3 to 3 are based on the following passage or dialog. 3.
A. Ads should be made by local people.
B. The lipstick ad is more effective in Germany.
C. Ads should be adapted for particular places.
D. The same ad can be used in various places.
Questions 4 to 4 are based on the following passage or dialog. 4.
A. Because short slogans are refreshing.
B. Because people are busy.
C. Because only short slogans are impressive.
D. Because the Coca-Cola company has set a good example.
Questions 5 to 5 are based on the following passage or dialog. 5.
A. He believes it is unfair because most people are not alcohol abusers. B. He believes it is unfair because few people are using the healthcare system. C. He believes it is fair because the healthcare system needs the extra money. D. He believes it is fair because alcohol abuse needs additional money. Part 1 Short dialogs and multiple choice questions (每小题: 2 分; 满分：10 分) 小题 得分 对错 1. 2. 3. 4. 5. 2 2 2 0 2 C D C C A 我的答案 C D C B A Subtotal: 8
老师评语： Click ONCE on the speaker icon to start listening! 放音结束前请不要离开本页。否则就听不成啦! 客观 Part 2 Long dialogs and multiple choice questions (每小题： 分) Directions: Listen to the following recording, then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers. Questions 1 to 5 are based on the following passage or dialog. 1. Why doesn't Tony want to sit with Laura and his friends? A. Wearing a fashionable jacket, he can't stay with ordinary people. B. He is afraid that they will try his jacket on.
C. Because his jacket is the same color as his friends' clothes.
D. Because other people do not really like him. 2.
What is Tony wearing?
A. A jacket similar to the one Ben Affleck wears.
B. Ben Affleck's old jacket.
C. The same jacket Ben Affleck wears in an ad.
D. The same jacket Ben Affleck wears though its color is different. 3.
What is Laura's reaction to Tony's jacket? A. She doesn't like it.
B. She doesn't recognize it is the same jacket Ben Affleck wears in the ad.
C. She wants to know the price.
D. She doesn't care about it. 4.
Why does Laura say she is sick?
A. Because Tony follows whatever the ads say.
B. Because Tony doesn't know the latest fashion.
C. Because Tony spends a lot of money.
D. Because the color of Tony's jacket is too dark. 5.
What does Laura imply when she says \Ben Affleck.\
A. Tony made the jacket himself. B. Tony and Affleck made the jacket together. C. The jacket itself is the real reason for Tony to wear it. D. Affleck is the main reason for Tony to like the jacket. Part 2 Long dialogs and multiple choice questions (每小题: 2 分; 满分：10 分) 小题 得分 对错 1. 2. 3. 4. 5. 2 2 0 2 2 A C C A D 我的答案 A C A A D Subtotal: 8
老师评语： Click ONCE on the speaker icon to start listening! 放音结束前请不要离开本页。否则就听不成啦! 客观 Part 3 Short passages and multiple choice questions (每小题： 分) Directions: Listen to the following recording, then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers. Questions 1 to 5 are based on the following passage or dialog. 1. Which of the following is NOT mentioned as a purpose of advertising?
A. To encourage listeners to buy a product.
B. To persuade readers to support an organization.
C. To encourage readers to get rid of a certain idea.
D. To persuade listeners to agree with a certain idea. 2.
According to the passage, who is most likely to pay for an ad? A. The advertiser.
B. An advertising agency.
C. The retailer.
D. The shop. 3.
Which of the following is second in importance? A. Local advertising.
B. Trade advertising.
C. National advertising.
D. Professional advertising. 4.
Which of the following is true of direct mail? A. Mail advertisements go to people with certain characteristics.
B. Mail advertisements go to producers rather than professionals.
C. Mail advertisements are more effective than TV commercials.
D. Mail advertisements are more expensive than other forms of advertisements.
5. What is the passage mainly about? A. The role of advertising in modern society. B. The definition and classification of ads. C. The effects of various types of ads. D. The importance of various types of ads. Part 3 Short passages and multiple choice questions (每小题: 2 分; 满分：10 分) 小题 得分 对错 1. 2. 3. 4. 5. 2 2 2 2 0 C A A A D 我的答案 C A A A B Subtotal: 8
老师评语： Click ONCE on the speaker icon to start listening! 放音结束前请不要离开本页。否则就听不成啦! 客观 Part 4 Short dialogs and blank filling (每小题： 分) Directions: Listen to the following recording, then fill in the blanks with the missing words. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers. Questions 1 to 7 are based on the following passage or dialog. W: So, Mr. Smith, you want to increase ridership on the buses. M: (1) We do, and we hope you can help us. cchange the imaW: Certainly we can. First, we must (2) bus travel. M: How would you do that? of W: Well, we'll (3) do some serviceto see what people really think about taking the bus. We'll investigate (4) different age gand so on. M: Will that work? W: It works (5) (6) your usersall the time. Once we get a profile of , we can see who we can (7) . take it Part 4 Short dialogs and blank filling (每小题: 2 分; 满分：14 分) 小题 得分 对错 1. 2. 3. 4. 5. 6. 7. 2 0 0 2 2 2 0 We do cchange the image do some services different age groups all the time your users take it 我的答案 We do change the image do some surveys different age groups all the time your users target at Subtotal: 8
老师评语： Click ONCE on the speaker icon to start listening! 放音结束前请不要离开本页。否则就听不成啦! 客观 Part 5 Short passages/dialogs and cloze (每小题： 分) Directions: Listen to the following recording, then fill in the blanks. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers. Questions 1 to 12 are based on the following passage or dialog. In the 1920s (1) advertiserrealized the possibility of using the (2) radiofor advertising. The radio could directionquickly convey their message to (3) even if they did not have printed ads or they were not (4) need. In the 1950s television became the No.1 (5) , on which advertisers could demonstrate and present (7) publicadvertising medtheir (6) productswell-knownfigures, and control (8) millions of. Today advertisers spend (9) they may not know how (10) dollars though the advertising effectiveis. A man said that he knew half of his advertising budget was (11) watsed, but he did not know (12) . which have Part 5 Short passages/dialogs and cloze (每小题: 2 分; 满分：24 分) 小题 得分 对错 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 0 2 0 0 2 2 2 0 2 2 0 0 advertiser radio direction need advertising medium products well-known public millions of effective watsed which have 我的答案 advertisers radio the consumers literate advertising medium products well-known public emotions millions of effective wasted which half Subtotal: 12
老师评语： 客观 Click ONCE on the speaker icon to start listening! 放音结束前请不要离开本页。否则就听不成啦!
Part 6 Short passages and True/False questions
(每小题： 分)
Directions: Listen to the following recording, then mark the statements T (true) or F (false). You will hear the recording twice. After the first playing, there will be time for you to write the correct answers. Use the second playing to check your answers.
Questions 1 to 5 are based on the following passage or dialog. 1.
It cost the man one dollar to play a round of golf. A. T B. F 2.
The hotel charged the man three dollars for three golf balls. A. T B. F 3.
The price for the golf balls was written in small print. A. T B. F 4.
If the man had known the price for the golf balls, he would have stayed in the nearby luxury hotel. A. T
B. F 5. The luxury hotel charged the guests mainly for the golf balls. A. T B. F Part 6 Short passages and True/False questions (每小题: 2 分; 满分：10 分) 小题 得分 对错 1. 2. 3. 4. 5. 2 2 0 2 2 A B B A B 我的答案 A B A A B Subtotal: 8
老师评语： Click ONCE on the speaker icon to start listening! 放音结束前请不要离开本页。否则就听不成啦! 主观 Part 7 Vocabulary and Structure (每小题： 分) Directions: Choose the right answer. 1. You can mention such advantages as money-saving, satisfying effects, improved health, better appearance, greater self-esteem, ____________. A. so on B. and so on C. and etc D. and so on, etc 2.
Use you, your, yours wherever possible, and use I, me, mine very ____________. A. with saving
B. in a small way
C. slightly
D. sparingly 3.
An ad should contain ____________ verbs, which can convey a sense of action. A. plenty of
B. a plenty of
C. the plenty of
D. a lot plenty of 4.
Also, it is important to use accurate numbers ____________. A. as possible
B. if possible
C. whereas
D. that 5.
They probably give Yao Ming millions of dollars to wear those shoes. But if you bought me the shoes, I'd wear them ____________. A. nothing
B. with nothing
C. in nothing
D. for nothing 6.
Cigarette manufacturers need to keep ____________ new customers. A. bringing about
B. bringing to
C. bringing forward
D. bringing in 7.
\commonly used in the United States when a person emphatically denies another person something. A. so B. really
C. even D. ever 8.
Advertisers keep finding ways ____________ the law. A. over
B. about
C. round
D. around 9.
We have everything you need. Stereos, video machines, refrigerators, dining room tables. ____________; we have it. A. Naming it
B. To name it
C. You name it
D. You put a name on it
10. Our student union should ____________ against smoking on
campus.
A. make some publicity
B. do some publicity
C. make some publication D. do some publication 11. It is ____________ for us to specify what kind of people we want. A. too only natural B. only too natural C. too natural only D. only natural too Part 7 Vocabulary and Structure (每小题: 2 分; 满分：22 分) 小题 得分 对错 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 2 0 2 0 2 0 2 0 2 2 2 B B A A D A C A C B B 我的答案 B D A B D D C D C B B Subtotal: 14
老师评语： 客观 Total score: 66
正确率： 66%