题 目：
河南省农产品物流发展现状及策略研究
摘要
河南省是农业大省，农产品极其丰富、生产规模大、品种多，但是农产品物流发展相对落后，市场化水平低、物流成本较高，农民没有真正享受到农产品流通领域带来的农产品增值，许多农产品大量滞销，物流过程损失严重。因此，急需建设一个现代化的河南省农产品物流体系。本文运用了比较分析的方法，通过对比国内外农产品物流的发展现状，研究河南省农产品物流存在的问题，结合SWOT分析结果对河南省农产品物流状况提出相应的解决办法。现代化的农产品物流体系是农产品流通领域研究的重点和农产品流通现代化建设的重要内容，对于发展现代农业具有重要的战略意义。
关键词：河南省，农产品物流，SWOT分析，发展策略
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Research on Logistics development condition and strategy of
Agriculture Products of Henan Province
Abstract
Henan Province is a major agriculture province,with agriculture extremely rich,producing a large scale and variety,but the agriculture products logistics in Henan Province is really backward,lower level of the market and higher logistics cost. Farmers do not really enjoy the value addition of agriculture products brought by circulation of agriculture products.Many agriculture products suffer from a large number of poor sales and logistics process losses. Therefor,it is the urgent need to build a modern logistics system of agricultural products of Henan Province. This article use a comparative analysis, comparing the development of foreign logistics of agriculture products ,analysis the problem existing in Henan logistics of agriculture products,propose the corresponding strategy according to the SWOT analysis of Henan.Modern logistics system of agriculture products is the focus of circulation research on agriculture products and an important part of the circulation modernization of agriculture products, which has important strategic significance for the development of modern agriculture.
Keywords: Henan Province The Logistics of Agriculture Products SWOT Analysis Development Strategy
目录
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1 引言 .................................................................................................................... 1
1.1 选题研究的背景 ..................................................................................... 1 1.2 选题研究的意义 ..................................................................................... 1 2 农产品物流相关理论 ........................................................................................ 3
2.1 农产品物流的内涵 ................................................................................. 3 2.2 农产品物流的特点 ................................................................................. 3 2.2.1 农产品物流流量巨大品种繁多 .......................................................... 3 2.2.2 农产品物流分散范围大对于运输设备和技术要求较高 .................. 4 2.2.3 农产品物流具有明显的季节性和地域性 .......................................... 4 2.2.4 加工增值是农产品物流的重要内容 .................................................. 4 3 国内外农产品物流发展现状 ............................................................................ 5
3.1 国外农产品物流发展历程 ..................................................................... 5 3.2 国外农产品物流发展现状 ..................................................................... 6 3.2.1 美国农产品物流发展特点 .................................................................. 6 3.2.2 日本农产品物流发展特点 .................................................................. 6 3.2.3 荷兰农产品物流发展特点 .................................................................. 7 3.3 国内部分省市农产品物流发展现状 ..................................................... 8 3.3.1 黑龙江省农产品物流发展现状 .......................................................... 8 3.3.2 山东省聊城市农产品物流发展存在的问题 ...................................... 9 4 河南省农产品物流发展现状及存在的问题 .................................................. 10
4.1 河南省农产品物流现状分析 ............................................................... 10 4.1.1 优势分析 ............................................................................................ 10 4.1.2 劣势分析 .............................................................................................11 4.1.3 机遇分析 ............................................................................................ 12 4.1.4 威胁分析 ............................................................................................ 13 4.2 河南省农产品物流存在的问题 ........................................................... 14 4.2.1 农产品市场发育程度低 .................................................................... 14 4.2.2 农产品标准化程度低 ........................................................................ 14 4.2.3 农产品物流信息化建设落后 ............................................................ 14
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4.2.4 农产品物流环节较多，流通效率较低 ............................................ 15 4.2.5 批发市场功能不健全，辐射能力弱 ................................................ 15 4.2.6 农产品物流技术落后 ........................................................................ 15 4.2.7 粮食收储企业与下游企业未形成一体化 ........................................ 15 5 河南省农产品物流发展策略 .......................................................................... 16
5.1 培育完善农产品物流主体，提高农产品物流组织化程度 ............... 16 5.2 加强农产品物流技术研发推广 ........................................................... 16 5.3 加大农产品物流人才培养力度 ........................................................... 16 5.4 加强现代农产品物流的信息体系建设 ............................................... 17 5.5 加大现代农产品物流基础设施建设投入力度，重视农产品流通市场的培育 .................................................................................................................... 17
5.6 从农田到餐桌实施供应链管理 ........................................................... 17 5.7 利用“退市进郊”的机会实现加工物流一体化 ............................... 18 6 河南省农产品物流发展优秀案例：众品的转型之路冷链物流 .................. 19
6.1 众品的发展现状及面临的问题 ........................................................... 17 6.2 众品的解决策略 ................................................................................... 17 6.2.1 进军冷链物流 .................................................................................... 10 6.2.2 成就“服务品牌” ..................................................................................11 6.2.3 打造系统集成平台 ............................................................................ 20 6.2.4 构建“链”“群”“网” .............................................................................. 20 7 结论 .................................................................................................................. 21
7.1 本文的结论 ........................................................................................... 21 7.2 本文的不足 ........................................................................................... 21 总 结 .................................................................................................................... 22 致 谢 .................................................................................................................... 23 参考文献 ................................................................................................................ 24
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