strategy, accounting disclosure quality evaluation, recognize danger signals and finally eliminate the distortion of accounting information. Accounting analysis method can have the audit report to analysis, abnormal profit excluding method, cash flow analysis, related party transactions rejecting method eliminating method and the virtual assets. 3.3 Financial analysis
The main content of financial analysis is to enterprise's debt paying ability, operation ability, and profit ability; create cash flow capacity using the method of financial ratio analysis and cash flow analysis to analysis and research. Is the purpose of financial analysis using the financial data to evaluate the performance of enterprise at present and the past, in order to better know and enterprise strategy is linked to performance. Ratio analysis is mainly used to evaluate the enterprise product market performance and financial policy. Cash flow analysis is mainly used to evaluate enterprise asset liquidity and financial flexibility. Analyze the corporate profitability and growth is one of the major problems of financial statement analysis and evaluation. Through the analysis of the problem can be used to develop product strategy and financial strategies. Product strategy, operation and management, including analysis of revenues and expenses management, working capital and the management of fixed assets investment management. Management of finance strategy including the analysis of debt and equity structure of financing strategy, dividend payments and profit distribution of dividend policy. Conduct financial analysis and accounting information distortion phenomenon is more common, so the Harvard analysis under the framework of financial analysis are not independent accounting data, but according to the result of step in the accounting analysis, namely the financial statements of the enterprise artificial out financial analysis, and the related parameters of the accounting statements and peer enterprises horizontal comparison, and analysis enterprise's position in the industry and its realistic situation.
译文
哈佛分析框架与企业财务分析研究
Andrew G
摘要
一个有效地财务分析框架不仅要学习如何使用会计数据，而且要善于运用非会计数据。企业实施其经营策略只是根据其会计数据，而忽略其企业环境和战略分析。因此，要想更全面的了解企业经营状况，还要将传统财务分析的对象由财务报表扩展为整个财务报告甚至相关制度环境，构建新的财务分析框架越来越必要。新的分析框架应该更具有战略眼光，关注企业的发展战略，重视企业的竞争地位，运用管理学的相关方法分析问题，将财务报表分析与企业发展战略分析有机的结合起来，分析企业的内外部经营环境，与企业的整体发展战略和长远利益融为一体，分析的内容更广更宽，对企业的经营决策将更有价值。而哈佛分析框架应运而生，哈佛分析框架站在一个战略的角度，不局限于公司财务报表，来分析企业外部环境带来的机会和威胁，和企业内部的优势和劣势，对财务状况的分析提高了预测的科学性，为企业未来的发展指明了方向。 关键词：哈佛分析框架，电力企业，战略，财务分析
1 引言
一个企业的发展需要财务分析为其提供帮助，财务分析引起了企业的高度关注，专家学者也在不断探索解决财务分析的方法，近年来财务分析框架的研究越来越多。哈佛分析法是对传统财务分析的升华，该框架从企业的经营战略出发，对企业的财务数据进行分析，结合会计分析，找出企业可能存在的虚报业绩，然后采用一定的方法提高会计信息质量，并且在此基础上进行财务分析，得出较真实的分析结果，进而再对企业的前景进行预测。传统的财务分析框架是在长期的财务分析实践和理论总结下而形成的，它以财务报表为主要分析对象，虽然加入了财务综合分析模型或体系，但仍以定量分析为根本特征，忽视或不能将一些重要财务信息有效纳入分析框架。传统的分析框架主要是分析企业的财务报表，基本上是一种“就报表论报表”的状态。（完整译文请到百度文库）并且常用的分析