B) the cultural environment C) strategic planning D) target markets E) the marketing mix Answer: A Diff: 1 Page Ref: 66 Skill: Concept Objective: 3-1
3) You are directed to study the demographic, economic, natural, technological, political, and cultural factors that are larger societal forces affecting your company. What are you studying? A) the macroenvironment B) the microenvironment C) the external environment D) the marketing mix E) the global environment Answer: A Diff: 1 Page Ref: 66 Skill: Concept Objective: 3-1
4) Which of the following is NOT a type of factor in a company's macroenvironment? A) demographic B) economic C) technological D) competitive E) political Answer: D Diff: 1 Page Ref: 66 Skill: Concept Objective: 3-1
5) All of the groups within a company are called the ________. A) culture B) diversity
C) internal environment D) climate E) range Answer: C Diff: 2 Page Ref: 67 Skill: Concept Objective: 3-1
6) Which type of market buys goods and services to produce public services or to
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transfer them to others who need them? A) government B) reseller C) wholesale D) consumer E) retail Answer: A Diff: 1 Page Ref: 69 Skill: Concept Objective: 3-1
7) Rachel Patino works for a wholesale company called Distributors Unlimited. She is responsible for buying and selling goods at a profit to small retailers. What is her market? A) business B) reseller C) wholesale D) consumer E) retail Answer: B Diff: 1 Page Ref: 69 Skill: Concept Objective: 3-1
8) Your marketing department is currently researching the size, density, location, age, and occupations of your target market. Which environment is being researched? A) demographic B) psychographic C) economic D) geographic E) cultural Answer: A Diff: 1 Page Ref: 70 Skill: Concept Objective: 3-2
9) The three largest generational groups in America are the baby boomers, Generation Xers, and ________. A) seniors B) Millennials C) teens D) tweens E) toddlers Answer: B Diff: 1 Page Ref: 71
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AACSB: Multicultural and Diversity Skill: Concept Objective: 3-2
10) As a group, ________ are the most affluent Americans. A) baby boomers B) Generation Xers C) the Millennials D) echo boomers E) seniors Answer: A Diff: 2 Page Ref: 71
AACSB: Multicultural and Diversity Skill: Concept Objective: 3-2
11) \baby boomers.
A) financial services B) anti-aging products
C) travel and entertainment D) fitness products
E) technological products Answer: A Diff: 2 Page Ref: 73 Skill: Concept Objective: 3-2
12) In 1950, women made up under 40 percent of the workforce; now they make up ________ percent. A) 35 B) 40 C) 43 D) 46 E) 59
Answer: E Diff: 3 Page Ref: 75
AACSB: Multicultural and Diversity Skill: Concept Objective: 3-2
13) Which of the following is a trend that depicts the increasingly nontraditional nature of today's American family?
A) working women making up a smaller percentage of the workforce
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B) the falling percentage of married couples with children C) dual-income families declining in number D) stay-at-home dads declining in number
E) the declining reliance on convenience foods and services Answer: B Diff: 2 Page Ref: 75
AACSB: Multicultural and Diversity Skill: Concept Objective: 3-2
14) Over the past two decades, the U.S. population has shifted most heavily toward the ________ states. A) Midwestern B) Northern C) Sunbelt
D) Southeastern E) Northeastern Answer: C Diff: 2 Page Ref: 76 Skill: Concept Objective: 3-2
15) Which of the following geographical areas has NOT seen a recent population increase?
A) micropolitan areas B) suburbs C) the West D) the Northeast E) the South Answer: D Diff: 3 Page Ref: 76 Skill: Concept Objective: 3-2
16) Which of the following American government agencies is charged with setting and enforcing pollution standards?
A) the Environmental Protection Agency (EPA) B) the Federal Trade Commission (FTC) C) the Food and Drug Administration (FDA) D) the Consumer Product Safety Commission E) the Federal Energy Regulatory Commission Answer: A Diff: 2 Page Ref: 81 AACSB: Ethical Reasoning Skill: Concept
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Objective: 3-3
17) Which of the following has encouraged marketers to pursue environmentally sustainable strategies? A) the EPA
B) the black market C) the green movement D) deregulation
E) green intervention Answer: C Diff: 2 Page Ref: 82 AACSB: Ethical Reasoning Skill: Concept Objective: 3-3
18) Which of the following is a result of regulations set up by the Food and Drug Administration and the Consumer Product Safety Commission?
A) The time between new product ideas and their introduction to the market has decreased.
B) Spending on research and development has decreased. C) Research costs for companies have grown.
D) More companies have failed to meet safety standards.
E) Companies are more focused on making practical, affordable versions of products. Answer: C Diff: 2 Page Ref: 83 AACSB: Ethical Reasoning Skill: Concept Objective: 3-3
19) Marketers should be aware of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society. This is most accurately described as the ________ environment. A) socio-legal B) cultural C) political
D) legal-technological E) economic Answer: C Diff: 1 Page Ref: 84 AACSB: Ethical Reasoning Skill: Concept Objective: 3-4
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