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处:RoyP.Theresearchofstoresunderthenewretail[J].InternationalJournalofRetail&DistributionManagement,2017,3(5):434-445. 原文
TheresearchofstoresunderthenewretailRoyPark
Abstract
In early June, 2016, united business network in the industry forthefirsttimeputforwardtheconceptof\sions,meetings,
openWeChatpublicwiththesamenumber
andupdatetheAPP.The\developmentin2016.Allpartiesareonthe\lsomakestheofflinestoresallmanagersmoreprofoundlyunderstandthedevelopmenttrendofthe
retail
industry.
Forourretailstores,fromthetraditionalretailmodeltothe\mustrevolvearoundthe ofinnovation.
Keywords:retailinnovation,newretail,e-business1 The overview of new retail
For the \some expressed doubt or don't understand. The new retail can really
followingthreeaspectstorealizethe
change
promote the development of industry, which may be controversial
problem.Whosenewretailwillbehowtoreduceinventory,reduceinventory,offlinebusinessentitiesandonlinecantrulyintegration,howtoreconstructtherelationshipbetweenproducersandconsumers
onissuessuchasleft.Thishascausedalotof
readinganddoubts.Yearsearlier,thebusinessmanunderstandingoflineisthatifyouwantmoregoodsales,youmustputa
bettermarketingfromthetraditionalwaytoInternet.AndnowtheInternethasfarmorethanjustasales,marketingchannels,butcanhelpmerchantsbuildbrand,forusersoflifecyclemanagement,toacquirenewusers,maintenanceofoldcustomers,arousethesleeping,thewayoftheconstructionofthechannelischanging.Andchannels,sales,andchangeofthewholelogisticssystem,especiallythetransformationofthesupplychainsystem,willeventuallygobigdatadriven product design, product manufacturing,isthe
\retail products now, it is not department stores, shopping center or achainofconveniencestores,shoppingmalls,supermarkets,butanewgenerationofretailproducts,isthroughthechangeof
retail
products.Retailproductinnovation,avarietyofflowersinthefuturewillbebasedon the reconstruction of the commercial elements. 2 The innovation of retailtechnology
Enterprisematerialcultureiscreatedbyemployee’sproductsand
implementation of various substances constitute the surface layer ofthe
enterpriseculture.Retailerssellproductsandservicesaretheprimarycontentofthematerialculture,followedbythemarketenvironment,corporatelogo,employeeidentity,anddegreeoftechnology andequipment modernization and civilization, they
are
the
main
content
ofenterprisematerialculture.Retailtechnologyinnovationisfromtheaspectssuchasproduct,service,andmarketenvironmentimpactonthematerial culture. The popularization
and
application
of
new
technology,POS,EDIandotherbusinessinformationsystemdevelopmentandapplication,will improvetheretail sales enterprise business flow,logistics, cash flow and information flow of the degree of modernization,improve process control ability of retail enterprises.
The behavior of enterprise culture, is refers to the enterprise staffinthe production and business operation, learning, entertainment activitiesofculture.Retailstoremanagement,stafftraining,education,propaganda,human
relations
activity,
recreational
sports
activities
of
culturalphenomenon,isthemaincontentoftheenterprisebehaviorculture.Retailtechnologyinnovationrequires
companies
to
build
encouraginginnovationinternalenvironment,andasthestaffcodeofconduct,stimulatethestaff'sintelligence,centripetalforceandcreativity.Retailenterpriseintroductionofnewtechnology,innovationmodeofoperation,is bound to the employees a comprehensive range of skills training and
guidance, this to a certain extent, can improve the comprehensive quality
ofemployees,soastoimproveenterpriseservicelevel.Ontheotherhand,theuseofthenewtechnologyattachesgreat importance to therelationship between the employees
and
the
company,
make
employeeshavesenseofresponsibilityandengagement,cultivatinginnovativeconsciousness and competitive consciousness, the enterprise to form themodeleffect,promotesthechangeenterprisebehaviorculture.Retailenterprises belong to the service industry, service is the eternal theme, thequality of service quality and employee has great relationship, it is to alargeextentinfluencetherelationshipbetweenthestaffandcustomers.So,
the
innovation opportunities for staff employee satisfaction shouldbearetailchainenterprisebehaviorculture,onlytoemployeesatisfaction,tobe able to provide high quality, customer satisfaction services.
The system of the enterprise culture is the mediation of spiritandmatter,whichincludesretailsalesenterpriseleadingsystem,organizationand daily management system, salary system, appraisal system, trainingsystem,businessincentivesystem,etc.Retailtechnologyinnovationrequirescompaniestotransformtraditionalbusinesswithgood
culturalmechanism,givefullplaytotheenterpriseculturetoformagoodmechanismtopromoteandsafeguardfunction,theenhancemententerprise'scohesiveforceandfightingcapacity.Relyontheinnovationof the supply chain procurement mode, such as Wal-Mart to minimize the
cost of supply, sticking to the lowest price, small profits forcustomers,
treat customers at the same time, will satisfy the customer, respect forcustomers,servicecustomersinthefirstplace,wonthecustomertrustforWal-Mart, and bring huge returns. The spirit of the enterprise culture isthe enterprise
culture
of highly
concentrated,
it is the core of
enterpriseculture,theretailenterprisesinthelong-termoperationandmanagementintheprocessofgraduallyformeditsownunique businessphilosophyandmanagementstylecultureideaputforwardneedtechnologyassupport,retailtechnologyinnovationwillcausethechangeofthespiritofenterprisecultureaspect,itis retail enterprise spirit, concept,management philosophy. 3 New retail industry and the realstore3.1 Strategicthinking
From China merchantscentered \\
thinking.
Retail
market
in
the
\
normal\
hasforcedentityshoptoreviewwiththesupplier,the relationshipbetweenthe
thinking to rethink the retail strategy. Once upon a time the \rs.Thestoresearnbigprofits,butallow
manysuppliershavetochangechannels,turnedto\els,thusfurtherlackofofflinestorebrand,leadtotheoperationstateofphysicalstores all the more worrying. In the new retail environment, the operator