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参赛题目：选题来源：参赛队名：参赛队员：隶属院系：指导老师：电子商务三创赛 策划书 手机智能订餐在线 手机互联网下的商业创新模式 Telephone online 丁永平、谢涛、穆欢、叶永芳、舒聪 工商管理学院 张增敏 南昌工程学院工商管理学院电子商务电子教研部 2011—2012 0 学年第二学期
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参赛作品基本信息
参赛题目 所属领域 所属 指导老师 参赛队 负责人 参赛 队员 参赛 队员 参赛 队员 学校名称 姓名 姓名 学院 电子邮件 姓名 学院 电子邮件 姓名 学院 电子邮件 姓名 学院 电子邮件 姓名 参赛队员 学院 电子邮件 张增敏 丁永平 工商管理学院 908399823@qq.com 谢涛 工商管理学院 穆欢 工商管理学院 叶永芳 工商管理学院 舒 聪 经济与贸易学院 “绿色佳肴”智能手机订餐网 手机互联网经济下的商业创新模式 南昌工程学院 性别 性别 专业 备用联系方式 性别 专业 移动电话 性别 专业 移动电话 性别 专业 移动电话 性别 专业 移动电话 女 男 电子商务专业 15279195447 男 电子商务专业 13340017880 女 电子商务专业 18970845490 女 物流专业 13027212392 女 财务与管理专业 15279110990
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目 录
第一部分 项目介绍····························································································4
1.1.0 效果图 ·······························································································4 1.2.0 项目目标 ··························································································10 1.3.0 项目构成······························································································11 1.4.0 系统层次构成及作用·············································································16 第二部分 环境分析······························································································19·
2.0.0 外部环境分析························································································19 2.1.0 内部环境分析························································································21 2.2.0 swot分析································································································23 第三部分 财务分析································································································26·
3.0.0 财务预算··································································································27· 第四部分 企业发展与竞争·····················································································28
4.0.0 企业发展战略··························································································28 4.0.1 公司总体战略·························································································28· 4.0.2 起步期战略（第一年）··········································································28 4.0.3 形成期战略（第二、三年）···································································30 4.0.4 成熟期战略（第四、五年）····································································32· 4.1.0企业竞争战略·····························································································33 4.1.1 一般性竞争战略·························································································34
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4.1.2“绿色佳肴”进入市场的障碍及应对策略················································35 4.2.0企业管理战略······························································································37 4.2.1 起步阶段·········································································································37 4.2.2 形成阶段········································································································38 4.2.3 成熟阶段········································································································39 第五部分 市场营销与物流···························································································40· 5.0.0 市场营销········································································································40 5.0.1 市场定位分析、目标消费者分析·······················································40 5.0.2 产品策略·······························································································40 5.0.3 产品促销······························································································41· 5.1.0 物流··················································································································41
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第一部分 项目介绍 一．效果图
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