M4 Unit1 Advertising Period 4 Task (Speaking & Writing) 学习目标>> 1. 运用基础知识，提高用固定、规范句型准确表达的能力。2， 自主学
习、探究共赢；掌握些听取统计数据和描述的有序过程和方法；学会陈述或表达观点并给出理由；掌握正确使用五种基本句型；学写广告文体。3，在运用中学习英语，感受用英语表达思想的快乐。
预习案Previewing Case
使用说明& 学法指导 1.通读教材Task部分的相关内容和短文，勾画出文中的重点短
语和句式，针对重点进行记忆。
2. 完成时间10分钟。
I 教材助读
阅读找重点、难点 1. 短语：
(1). an increase of_____________________ (2). a decrease of ______________________ (3). rise to/by __________________________
(4). Fall/drop/decrease to/by ___________________________ (5). Go up________________________________
(6). Range between…and…./from…to… _________________________ (7).market share_________________________ (8). consider doing___________________ (9). in order to _______________________ (10).make sure __________________________ (11).deal with _____________________________
(12).be optimistic about _________________________ (13).regret (not) doing _________________________ (14).regret to do ______________________________ (15).allow sb. to do sth. ____________________________ (16).take photograghs ___________________________ (17).up to ______________________
(18).be amazed at ___________________________ (19).be bored with ___________________________ (20).day and night __________________
(21) be attractive to _______________________ (22)without a break _____________________ 2. 重点句型
1).能熟练正确的读出任意所给的分数，小数和百分数。具体读法见教材Point1 onP.12。
2).背诵Point 2.on P.12的各句子。
3).背诵P.14 1/2/3 的各种句型，并能自己仿句造句，学会表达观点和陈述理由。要求相互口述。
4).知道教材P.16 介绍的五种基本句型是什么，并了解每种句型的结构和主要用途。要求学生阅读短文on P16，指出各句的句式结构；还要就每种句型相互口述造句,并相互纠正不当之处,。
II预习案自测
1. 2. 3. 4. 5. 6.
I.单词拼写 （检测自己之前，先自己默写课后该部分的生词）。
On the course she received a thorough training in every a__________ of the job. As we climbed the mountain, the dangers and difficulties m__________. These toys are really a real b__________ at such low prices.
Every purchaser of a pound of coffee received a box of cookies as a b_______(赠品). The mailing system needs ___________ (更新). We have more users now. I _________(猜想) he will be glad to see us.
II. 正确朗读下列各数 1/2 2/3 4/7
0.45 9.89 76% 34.34%
我的疑惑？ 请你将预习中未能解决的问题和有疑惑的问题写下来，等待课堂上与老师
和同学探究解决。
探究案 Exploring case
I 质疑探究—— 质疑解疑、合作探究
Part 1: listening for statistics and descriptions (在老师播放录音的情况下完成)。 Listen to the recording and do the exercise on P.12.
Compare answers in pairs and then ask some one to show her/his answers to the class. If necessary, listen for a second time. Make sure that they did the correct calculations. 1. Number of members two years ago:________________; last year: ___________ 2. Market share last year: ________________; this year: ______________ 3. Percentage of students eating lunch in the dining hall
Last year: _____________; in three years: ___________________ 4. Percentage of students from our school continuing their education Last year ------ at local universities: ______________; studying
abroad :_________________ This year ------- at local universities: ______________; studying abroad :_________________
5. Last year: 5,000 museum visitors; out of them: 1,000 young people
This year: _______________ museum visitors; out of them: _____________ young people Part 2. Speaking: talking about advertisements
1. Go over Part A on P14 and make sure that they know what to do. Here , students will ask
questions and collect answers about good advertisements. They should think of one other relevant question to complete the interview.
A suggested one: What advertisement(s) do you like least? And why?
2. Go over Part B on P15. Role-play an interview between a manager and his/her friend. 3. After the interview, write down their notes in Part C on P15.
_________________________________________________________________________ _________________________________________________________________________ _________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ ___________________________________________________________________________ Part 3: Writing
学习建议 请根据写作指导完成本节课的写作任务Part B on P17。 1， Please work in groups to discuss something about writing an advertisement after they
reading the two given examples. （要求学会使用不同句型，有能力的同学还可以给广告配画精美的图片。小组成员先讨论教材里的两则广告好在哪里，再集思广益，想想一则好广告需要包含的内容。） 2， Please finish the writing on your paper.
要求：行文连贯，限时15分钟完成。 3，写作征文
___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________4, When you finish your writing, please swap your writing with your partner and check for mistakes.
5. 完善作文。
Part three: 佳句欣赏
学习建议：请同学们迅速整理下面的精彩语句，并熟读成诵和适时运用。 1.Obey your thirst． 服从你的渴望。（雪碧）
2.Just do it. 只管去做。（耐克运动鞋） 3.Ask for more. 渴望无限。（百事流行鞋） 4.The taste is great. 味道好极了。（雀巢咖啡） 5.Feel the new space. 感受新境界。（三星电子） 6.The new digital era． 数码新时代。（索尼影碟机） 7.We lead. Others copy．我们领先，他人仿效。（理光复印机） 8.Impossile made possile．使不可能变为可能。（佳能打印机） 9.Take time to indulge． 尽情享受吧！（雀巢冰激凌）
10.The relentless pursuit of perfection.不懈追求完美－凌志轿车 11.Poetry in motion, dancing close to me．动态的诗，向我舞近. 12.Good to the last drop．滴滴香浓,意犹未尽.（麦斯威尔咖啡） 13.Intelligence everywhere.智慧演绎,无处不在（摩托罗拉手机） 14.The choice of a new generation.新一代的选择。（百事可乐） 15. We integrate, you communicate.我们集大成，您超越自我。 16.Take TOSHIBA, take the world.拥有东芝,拥有世界-东芝电子 17.Let’s make thing better.让我们做得更好。（飞利浦电子）
18.M&Ms melt in your mouth, not in your hand.(M&Ms) 只溶在口，不溶在手。(M&M巧克力)
19.Good to the last drop. (Maxwell) 滴滴香浓，意犹未尽。 20.Time is what you make of it. 天长地久(斯沃奇手表)
21.Make yourself heard. (Ericsson) 理解就是沟通。(爱立信) 22.Start ahead. (Rejoice) 成功之路，从头开始。(飘柔)
23.Things go better with Coca-Cola. 饮可口可乐,万事如意(可口可乐) 24.Connecting People.(Nokia) 科技以人为本。(诺基亚)
25.A diamond lasts forever. (De Bierres) 钻石恒久远，一颗永流传。(第比尔斯) 26.Mosquito Bye Bye Bye. (RADAR) 蚊子杀杀杀。(雷达牌驱虫剂) 27.A Kodak Moment. (Kodak) 就在柯达一刻。(柯达相纸/胶卷) 28．To me, the past black and white, but the future is always color． 对我而言，过去平淡无奇；而未来，却是绚烂缤纷。（轩尼诗酒）
II 总结反刍
学习建议 请结合本节课的内容从写作框架和内容方面进行二次领会和记忆。 【我的收获】（反思静悟、体验成功）————————————————————————————————————————————————————————
Reviewing case 1. 背诵作文范文。
2. 留意生活，留意广告，把握精彩瞬间。
愿亲爱的同学们：在快乐地学习，学习快乐着！
KEYS
I. Suggested answers for listening practice:
1 1,200 1,400 2 85% 65% 3 50%--60% 75.5% 4 23.4% 11.5% 24.5% 13.6% 5 9,000 3,000
II. Sample for notes:
Dear Sir,
After interviewing my friends about good advertisements, I’d like sum up what they said as follows. In their opinion, most of the ads in public places are attractive. It seems that clothes and foods ads on TV are the most interesting. They think that famous stars, trendy music and good text make good advertisements. They often buy food and health products after they have seen them in ads. They like some ads partly because they are funny and partly because they are fashionable.
III. Sample for writing:
You can never imagine how delicious chocolate bars can be if you have never had a ChocoLoco Bar. Only the best quality cocoa beans from Ghana and the freshest milk from China are used to make the delicious ChocoLoco Bars. Because they are low in fat, they are also a good choice for anyone trying to lose weight. Almost everyone who has tried them loves them! The ChocoLoco Bars has a high quality and a reasonable price. It is available in all supermarkets around China now.