3. T 4. F 5. F
Task3: We don’t know what to do with them.
Script
A Russian, a Cuban, an American businessman, and an American lawyer were passengers on a fast train speeding across the French countryside. As time wore on, they gradually became friendly with one another, introducing themselves and shaking hands. Eventually, the Russian took out a large bottle of vodka and poured each of his traveling companions a drink. Just as the American businessman was sipping the vodka and praising its fine quality, the Russian hurled the half-full bottle out of the open window.
“What did you do that for?” asked the startled American businessman.
“Vodka is plentiful in my country,” said the Russian. “In fact, we have thousands and thousands of liters of it-far more than we need.”
The American businessman shook his head and leaned in his seat, obviously baffled by the Russian’s reasoning .
A little later, the young Cuban passed around a box of fine Havana cigars. The men enjoyed this treat and made admiring remarks about the pleasure of smoking good Havana cigars. At that very moment the Cuban took a couple of puffs of his cigar and then tossed it out of the open window.
“I thought the Cuban economy was not good this year,” the American businessman said,
“Yet you threw that perfectly good cigar away. I find your actions quite puzzling.” “Cigars,” the Cuban replied, “are a dime a dozen in Cuba. We have more of them than we know what to do with.”
The American businessman sat in silence for moment. Then he got up, grabbed the lawyer, and threw him out of the window.
Key:
1. The Russian hurled the half-full bottle of vodka out of the open window.
2. He answered, “Vodka is plentiful in my country. In fact, we have thousands and thousands of liters of it-far more we need.”
3. The businessman said, “I thought the Cuban economy was not good this year. Yet you threw that perfectly good cigar away. I find your actions quite puzzling. ”
4. He replied, “Cigars are a dime a dozen in Cuba. We have more of them than we know what to do with.”
5. The American businessman sat in silence for moment. Then he got up, grabbed the lawyer, and threw him out of the window. He did that probably because he thought there were too many lawyers in the United States.
Viewing and speaking
Reviving the image of tea
1. Script and key
Voice-over: Walk down any high street and you can’t help noticing the explosion of
trendy coffee shops. The old style of cafes are gradually (1) disappearing to make way for the caffeine culture. As people become espresso fiends and cappuccino connoisseurs, designer coffees are (2) kicking the traditional British beverage-tea-off the menu. But there are still a few oases of calm.
[On-screen text: Charlotte Grindling.]
Voice-over: Charlotte Grindling is a design guru and a tea fanatic. Charlotte: I’ll have a pot of house blend please. Waitress: OK, and a cream.
Charlotte: Yes, thank you. Here we are in a quintessentially English (3) tea shop. I
love these places. Look, they even give you a doily. But the problem is that tea is undergoing an (4) image crisis. You think of your granny, tea at four, the flat cap. But with the explosion of the new coffee shops hitting the high street, the question is: How is tea going to (5) update its image？
Voice-over: One tea manufacturing company saw a niche in the market for a chain
of tea shops to (6) compete with the American-style coffee shops that dominate the high street. But to compete successfully, they needed a tea machine that made quality tea as (7) fast as the coffee machines make coffee. They turned to the company Design Bridge for help.
David: I’m David. Richard: I’m Richard.
David: We work for Design Bridge. Richard: And we design things like that. David: And that. Richard: And that.
David: Yeah, and that. Richard: And this one.
David: In fact, all of these.
Voice-over: David and Richard are (8) product designers. They’re responsible for
repackaging many familiar high street brands. Repackaging tea was just one of their briefs and it was because of the (9) contacts that they made with the tea company that they got the job of designing the tea machine.
[On-screen text: David Helps.]
David: we met up with our client in a place (10) similar to this, and he said he
wanted a tea machine to fit into a load of tea shops he was launching the year after. So he all spun around and looked at that, and said actually I think that’s the sort of thing we (11) want.
[On-screen text: Richard Rees.]
Richard: The trouble is there it’s a beautiful coffee machine. It’s been around for 30
years, it’s got this gorgeous Italian styling: lots of chrome, lots of stainless steel, but we weren’t sure whether that style was what we needed for a tea machine. So that was our (12challenge: What’s the right style for a new tea machine?
Voice-over: Faced with creating a new product from scratch, David and Richard
would need a design brief. The brief is crucial because they need to know about the (13) consumer before they can design the product. There is a (14) traditional way of finding out what the consumer wants and creating this design brief.