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D. to find people more helpful there
D
Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.
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An attraction of sport programs for the major U.S. media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.
Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract made viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.
Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings(收视率)are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars. business and personal computer, and holiday trips .This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer, with such viewers, these programs don’t need high ratings to stay on the air. 41. Television sport programs on weekend afternoons . A. result in more sport event B. get more viewers to play sports
C. make more people interested in television D. bring more money to the television networks
42. Why would weekend afternoons become dead time without sport programs? A. Because there would be few viewers B. Because the advertisers would be off work C. Because television programs would go slowly D. Because viewers would pay less for watching television 43. In many families, men make decision on . A. holiday trips B. sports viewing
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C. television shopping D. expensive purchases
44. The ratings are not important for golf and tennis programs because . A. their advertisers are carmakers B. their viewers are attracted by sports C. their advertisers target at rich people D. their viewers can afford expensive cars 45. What is the passage mainly about?
A. Television ratings are determined by male viewers B. Rich viewers contribute most to television companies C. Sports are gaining importance in advertising on television D. Commercial advertisers are the major sponsors of sport events 本文是说明文，说明运动占据很大一部分商业广告。
41.答案为D细节理解题。由本文第二段This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.可知。其中sellhigh price 与bring more money 是同义重现。
42.答案为A细节理解题。结合41题和排除法可以得出答案。其中BCD项的表达都不合常理。
43.答案为D细节理解题。由They also realize that most business
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第二节 信息匹配（共5小题；每小题2分，满分10分）
阅读下列应用文及相关信息，并按照要求匹配信息。请在答题卡上将对应题号的相应选项字母涂黑。
首先阅读下列某实习编辑从一组读者来信中整理出来的关键备忘信息： E Hobbies: listening to western music, exchanging and collecting nice things Purpose: making friends with both fellow teachers and students of English around the world.
以下信函为上面关键备忘信息的来源。为有效管理资料，请将关键备忘信息与信函原件匹配起来。
F Hobbies: swimming, cycling raising cats and dogs. Purpose: finding pen-friends all over the world and communicating in English. C Hobbies: role-playing, listening to music and collecting nice things Purpose: communicating with new friends among English teachers from the UK and the USA D Hobbies: reading and exchanging fancy gifts and ideas about local customs and conventions Purpose: exchanging ideas on teaching methods A Hobbies: reading, listening to music and watching birds Purpose: asking for spare copies of textbooks, teaching materials or journals B Hobbies: reading, singing and traveling Purpose: learning about ideas of teaching professionals in the world
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46、,
I am a secondary school teacher of English. I would like to have pen friends all over the world for my students. They are aged 15-19 and good at swimming, cycling and raising cats and dogs. If students in your country are interested in corresponding with Turkish students in English, please tell them to write to my address, so that I can distribute their letters to my students who are willing to have friends and are in need of practice. Ms. Imbat 81030, Istanbul Turkey 47.,
I am interested in corresponding with other TEFL teachers and researchers about issues of professional development. I would like to share ideas with fellow teachers from English-speaking countries throughout the world. My hobbies are reading, listening to music and watching birds. Since I live in a rather isolated area, I would appreciate any spare copies if text books, teaching materials or journals that other teachers would be able to send me. Ms. Juliana Sirait 21214,Kisaran Indonesia 48.
I am a 33-year-old secondary school teacher of English in Hungary. I would like to make new friends among English teachers mainly from English, the USA, Switzerland, and Scandinavia. I am interested in role-playing and team work , I would also like to correspond with colleagues all over the world with the same hobbies as mine: collecting nice things, listening to music, reading and traveling Mariann Nyari
6724, Szeged , Tavasz1/B Hungary
21214,Kisaran Indonesia