郑州市人民公园旅游资源调查报告 - 图文

郑 州 人 民 公 园 旅 游 资 源 调 查 报 告

旅游规划与开发

题目：郑州市人民公园旅游资源调查报告

本项目背景介绍

一. 项目目的：为了解郑州市人民公园资源赋存与市场情况， 本项目组采用分工合作方式对此进行调查分析。 二. 项目调查方法：分工合作

（一） 本项目分工基于每位项目成员的专业背景与能力等各方面

的考虑，本项目由韩艳艳任组长，主要负责资料的整合与编辑。 小组分工表：

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（二） 调查实施

本项目自3月20日开始，直至4月5日一期项目结束，再此期间小组成员经过搜集资料，分析，整理加工，实地调查等手段最终形成此成果。 三. 项目结论

郑州市人民公园资源赋存丰富，一定范围内竞争力较大，但要想拥有更大的市场，必须进行进一步的开发。

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目录

一．人民公园简介及环境析······················································6 （一）简介 ·································································6 （二）环境分析·······························································6

1.自然环境································································6

（1）概况································································.6 （2）气候································································6 （3）景观环境······························································6 2.人文环境································································7 3.区位环境（注：地图）·····················································7 二．郑州市人民公园的产业现状调查······································7 （一）产业发展环境现状（PST）调查··········································7 1.政策环境····························································7

2.社会环境·····························································7 3.技术环境·····························································8 （二）产业规模现状调查···········································8 1.经济指标·····························································9 2.从业人口数量与结构······················································9 3.接待游客数量····························································9 （三）从产业结构来讲····················································10

1.部门结构·················································10

2.产品结构···············································11 3.所有制结构·················································11 4.区域结构····················································12 （四）产业效益调查···········································12 1.经济效益·················································12 2.社会效益·················································12 3.环境效益················································13

三．人民公园游资源赋存状况调 ` （一）旅 游资源类型调查（附：人民公园旅游资源调查表）···························13 （二）资源规模调查···················································14 （三）旅游资源组合结构·················································14 （四）开发护现状调查················································15 四．郑州人民公园市场态势分析················································17 （一）人民公园市场宏观环境分析········································17

1.经济因素····················································17 2.社会因素····················································17 3文化因素····················································17 4.环境因素······················································17 （二）市场接待现状 ···············································18

1.旅游者特征及行为特点·········································18 2.旅游者消费结构和模式·······································18 3.旅游者对该地旅游接待的满意程度·····························19

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（三）市场竞争者分析·······················································19 1.主要竞争着者···························································19

2.竞争者的优势与劣势·····················································19 3.客源市场预测···························································20 附:人民公园游客抽样调查问卷·················································21

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