摘 要
随着我国互联网技术的发展，校园电子商务也正渐渐发展起来。目前，中国校园电子商务市场千家争鸣，同质化非常严重，优胜劣汰的大洗牌阶段即将到来。因此，研究我国校园电子商务的运营情况，了解其发展现状，找出存在的问题，并提出相关完善的对策建议，具有较强的理论和现实意义。
本文主要分为五部分：第一部分，阐述校园电子商务在我国现阶段的市场地位，提出本文的研究目的、意义和内容；第二部分，校园电子商务概述，主要从校园电子商务的含义、我国校园电子商务的业务流程进行具体介绍；第三部分，阐述我国校园电子商务的发展现状，分析现阶段存在的问题；第四部分，提出促进我国校园电子商务发展对策，包括深入了解本校的商务环境，进行总体规划等；第五部分，分析66校园网的成功经验。
关键词：校园电子商务；现状；对策；66校园网
Abstract
With the development of our country’s Internet technology, the campus e-commerce is gradually developed. At present, Chinese campus e-commerce market competes fiercely, whose homogeneity is very serious, and the survival of the fittest shuffle stage is upcoming. Therefore, to study our country’s campus e-commerce operation situation, understand the development of its current situation, find out the existing problems, and put forward relevant improvement suggestions, have strong theoretical and practical significance.
This paper is mainly divided into five parts: the first part is to elaborate the market status of campus e-commerce at present stage in our country, and put forward the research purpose and content of this thesis; the second part is the general description of campus e-commerce, which is mainly introduced from the meaning of campus e-commerce and the concrete introduction of operation flow of campus e-commerce in our country ; the third part is to elaborate the development of campus e-commerce at present situation and analyze the existing problems at present stage; the fourth part is to put forward the strategies of the development of campus e-commerce in our country, including a thorough understanding of the business environment and the overall planning; the fifth part is to analyze the successful experience of 66 campus network.
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Key words: E-commerce in Campus; Current Situation; Strategy; 66 Campus Network
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目 录
1 绪论 ............................................................................................................ 1
1.1 研究的目的及意义 .......................................................................... 1 1.2 主要研究内容 .................................................................................. 1 2 校园电子商务概述 .................................................................................... 2
2.1 校园电子商务的定义 ...................................................................... 2 2.2 校园电子商务的运行方式 .............................................................. 2
2.2.1 建立网上超市 ........................................................................ 3 2.2.2 网上二手交易市场 ................................................................ 3 2.2.3 网上旅游订购 ........................................................................ 3 2.2.4 在线订票服务 ........................................................................ 3 2.2.5 网上兼职信息 ........................................................................ 3
3 我国校园电子商务发展现状及面临的问题 ............................................ 4
3.1 我国校园电子商务发展现状 .......................................................... 4 3.2 我国校园电子商务发展中存在的问题 .......................................... 5
3.2.1 理念的普及率不足 ................................................................ 5 3.2.2 缺乏总体规划 ........................................................................ 5 3.2.3 缺乏复合型人才 .................................................................... 5 3.2.4 缺乏有力的监督管理 ............................................................ 5 3.2.5 区域性过于狭小 .................................................................... 6
4 促进我国校园电子商务发展的对策 ........................................................ 6
4.1 总体规划,稳步推进 ......................................................................... 6
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4.2 提供优质服务 .................................................................................. 7 4.3 强化网络安全建设 .......................................................................... 7 4.4 加强宣传工作 .................................................................................. 7 4.5 加强复合型人才的培养 .................................................................. 8 4.6加强与企业的联系 ........................................................................... 8 5案例分析---66校园网 ................................................................................ 8
5.1 66校园网的简介 .............................................................................. 8 5.2 66校园网成功历程 .......................................................................... 9
5.2.1 66校园网的创建 .................................................................... 9 5.2.2 发展中的困难和解决方法 .................................................... 9 5.2.3 对66校园网发展的建议 .................................................... 10
结论 .............................................................................................................. 11 参考文献 ...................................................................................................... 12 致谢..............................................................................................................错误！未定义书签。
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