GAC012 AE#3: Project-Written Report Conan Wang HEMS36479
Google has a very good channel to advertising their product, and Google project glasses are cheaper than Hololens, but Hololens use the Win10 operating system, therefore it has more functions. I did a survey; I ask 1000 people and find out whether they know Google process glasses or Hololens. I found out Hololens is not famous.
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GAC012 AE#3: Project-Written Report Conan Wang HEMS36479
Discussion
By analyzing the findings, I realized they key point are Google’s glass is cheaperthan Hololens, and Google project glasses looks better than Microsoft Hololens, and many people know Google project glasses but they don’t know Microsoft Hololens. Before Google project glasses star to sale, Google Company spend a lot of money to do advertising. If the marketing mix changed, then the Google would make some change too. I think they would do rate war, and Google has a really good channel to advertising; I think they would throw more money into advertising. I think Microsoft need to do is keep going. I search the information on many credible web sets such as Microsoft Corporation official website and Google officialwebsite, and I found some information by looking some medium's report, and I asked a Microsoft's manager some questions. I think the ways I was used to finding information are pretty credible. Even though, some informationis not true. There are some factors can influence the findings, such as dummy information and antiquated information.I just ask two managers for some information is not enough; maybe I should find more Microsoft firm’s employees and ask some questions. I can find some technologicalproduct seller and ask their opinion how to sell more Hololens.
Conclusions and Recommendations
This essay’s aim to find a marketing mix that can help Microsoft sell more Hololens, Google spend a lot of money to do advertising; they asked some famous modelsto do the advertising, they also found some X-sports athletes wore Google project glasses and record their activities. My market mix is doingmore advertising. Let more people know this product. They can let people try to use it. Find some supermarket and train station let people use it. They can sell it in many different channels; they can sell it on Taobaoand doadvertise on QQ. That will be more effective than Google’s marketing mix, and it would help Microsoft earn more money. And if Microsoft can make the price lover, that would be a great opportunity to sale more Hololens. Microsoft also needs to improve their Hololens’ quality.
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GAC012 AE#3: Project-Written Report Conan Wang HEMS36479
Reference
Dana, B. (February 15, 2008)The real difference between Microsoft and Google, ZDNet[online]. Available at:
http://www.zdnet.com/article/the-real-difference-between-microsoft-and-google/[Accessed 20 May 2016]
General Frequently Asked Questions(2016),Microsoft Corporation [online]. Available at: https://www.microsoft.com/microsoft-hololens/en-us/faq[Accessed 20 May 2016]
Joanna Stern (May 2, 2013),Google Glass: What You Can and Can't Do With Google's Wearable Computer,ABC News [online].Available at:http://abcnews.go.com/Technology/google-glass-googles-wearable- gadget/story?id=19091948[Accessed 20 May 2016]
Marcia J. Simmering(n.d)SWOT ANALYSIS, Reference for Business[online]. Available at: http://www.referenceforbusiness.com/management/Pr-Sa/SWOT-Analysis.html[Accessed 20 May 2016]
The Marketing Mix and the 4Ps of Marketing(2016), Mind Tools[online]. Available at: https://www.mindtools.com/pages/article/newSTR_94.htm[Accessed 20 May 2016]
Vangos, D. (30 Mar 2016), Hololens – The Ultimate Introduction, Code Project [online]. Available at: http://www.codeproject.com/Articles/1089156/Hololens-The-Ultimate-Intoduction[Accessed 20 May 2016]
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