37. A. regard B. respect C. view D. term
38. A. not later than B. later than C. no more than D. none later than 39. A. call B. reject C. refuse D. cancel 40. A. grateful B. thankful C. appreciated D. obliged Section C
Directions: There are two passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C, and D. You should decide on the best choice. This section totals 20 points, two points for each question. Questions 41 to 50 are based on the following passage. 1 Ivester, a factory foreman’s son and former accountant, stepped in smoothly to run Coca-Cola as CEO following the death of champion wealth creator Roberto Goizueta. Early in his job as Coke’s chief, Goizueta had recognized Ivester’s drive, commenting that he was the hardest-working man he had ever met. Together the two changed the company’s operations and capital structure to maximize shareholder value. 2 Both of Ivester’s parents were factory workers from a tiny mill town in Georgia. His parents were children of the depression, he recalls, ‘strong savers, very strong religious values,’ and had very high expectations for their only son. If he got an A, his father would say, ‘They give A pluses, don’t they?’ 3 Dough Ivester is the guy who for nearly two years worked constantly to provide essential support to Roberto Goizueta as he not only turned Coca-Cola around but made it into a powerhouse. If you want to know just how driven Ivester is, know that more than a decade ago he set himself the goal of becoming the CEO and chairman of Coca-Cola. Then he put on paper the dates by which he intended to do that. 4 By comparison with Goizueta, Ivester is an accountant by training, an introvert by nature. He worked systematically to obtain the breadth needed to be a modern chief executive – getting media coaching and spending three year’s worth of Saturdays, six hours at a time, being tutored in marketing. 5 He is big on discipline, which to him means: be where you’re supposed to be. Dress the part (he is opposed to casual Fridays). Return phone calls promptly (employees know never to get too far away from their office voice-mail, even on weekends). Still, when directing his troops, he asks them to set ‘aspirations’ (difficult targets). 6 Hierarchy is out – it slows everything down; he communicates freely with people at all levels. The ‘conventional’ desk job is also out. Ivester prefers that employees think of themselves as knowledge workers – their office is the information they carry around with them, supported by technology that allows them to work anywhere. This really matters when your business is as large as Coke’s, which gets 80% of its profit from overseas. 第5页 （共12页）
7 At Coke, business planning is no longer an annual ritual but a continual discussion – sometimes via voice-mail – among top executives. Technology is not just nice; it’s crucial. Huge volumes of information don’t frighten Ivester; he insists that they are necessary for ‘real time’ decision-making. With past-generation executives, their style was more ‘don’t bring me your problems, bring me your solutions,’ says Tim Haas, Senior Vice President and Head of Latin America. ‘Dough thrives on finding the solutions.’ ‘In a world this complicated and fast-moving, a CEO can’t afford to sit in the executive suite and guess,’ Ivester says. He believes that many of America’s executives ‘are getting terribly isolated.’
41. The writer says that ‘Goizueta had recognized Ivester’s drive’ (Paragraph 1). What does drive
mean?
A. Talent. B. Genius. C. Energy. D. Mind. 42. What is Dough Ivester’s previous job?
A. Foreman. B. Accountant. C. Teacher. D. CEO.
43. ‘They give A pluses, don’t they?’ (Paragraph 2) Who is Ivester’s father referring to when he
says they?
A. Ivester’s teachers. B. Ivester’s parents. C. Ivester’s classmates. D. Ivester’s colleagues.
44. Which of the following words refers to a time of high unemployment and poverty?
(Paragraph 2)
A. Mill. B. Religion. C. Saver. D. Depression. 45. Which of the following words means ‘very determined to succeed’? (Paragraph 3)
A. Powerhouse. B. Constantly. C. Driven. D. Set.
46. What does the sentence ‘Dress the part (he is opposed to casual Fridays)’? (Paragraph 5)
A. Always wear uniforms at work. B. Always wear casually at work. C. Always dress properly for work. D. Always dress the way you like. 47. Where does Coca-Cola’s most profits come from?
A. Americas. B. Europe. C. Asia. D. Overseas.
48. Ivester believes that many American executives ‘are getting terribly isolated.’ What is Ivester
doing to avoid becoming cut off from his staff? A. Considering everything in terms of people at all levels. B. Satisfying what people at all levels require. C. Working with people at all levels.
D. Communicating freely with people at all levels.
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49. Which of the following words means ‘Get a feeling of satisfaction from doing something’?
(Paragraph 7)
A. Afford. B. Thrive. C. Isolate. D. Insist. 50. The most suitable title for this passage may be _______.
A. President of Coca-Cola B. Chief Executives of Coca-Cola C. The Real Douglas Ivester D. Focus on Douglas Ivester Questions 51 to 60 are based on the following passage. 1 Steve Redwood, a London-based management consultant with Price Waterhouse, tells of a client who had brought together a team from eight different countries to work on a project. ‘The national stereotypes applied,’ he says. ‘The people from Switzerland and Germany were mainly interested in the way the project organized. The people from Spain took a much more intuitive approach. The British had a high level of skepticism about whether the whole thing really mattered. Language was not the issue. It was more basic than that.’ 2 Behind this lies the most fundamental problem of all: the fact that outside a handful of companies – Lowell Bryan, a senior partner with McKinsey in New York puts it at between a dozen and 20 worldwide – even the biggest corporations are dominated by the culture of the home country. 3 ‘Outside that handful,’ Mr Bryan says, ‘companies are very German, or very British, or very American. One big difference with American companies is they think globalization means Americanizing the world. Others don’t have that arrogance.’ 4 If top management all come from the home country, that makes it much more difficult to attract and keep a global pool of talent. ‘People know when they fit in and when they don’t,’ Mr Bryan says. ‘That’s true even of national companies: there’s a tendency for people to have gone to the same school, or all have trained as engineers. It’s even more true when it comes to where you grew up.’ 5 The problem lies not in attracting people – a talented Indian or Korean manager will typically want early experience with a multinational – but in keeping them. ‘People will join the company to learn,’ Mr Bryan says, ‘but unless they feel they’re part of the company, they’re going to leave, and exploit the brand status of the company in their next job.’ 6 Given the importance of local cultures within the global company, an obvious question is how to appraise and identify talent around the world on a consistent basis. Richard Greenhalgh, head of management development and training at Unilever, says that the company has been working on this for the past four years. ‘We’ve been developing a set of 11 management competencies we can use worldwide,’ he says. 7 ‘The aim is to have a clear objective measure of potential. We measure such things as entrepreneurial drive, the ability to lead and develop others, and integrity. That makes up a common core of behaviors. We’ve tested it, and so far it seems to be culturally transferable.’ 第7页 （共12页）
51. Which expression in Paragraph 1 matches the meaning ‘someone whose job is to give advice
to companies’?
A. Corporate leader. B. Top manager. C. Management consultant. D. Corporate management. 52. Which expression in Paragraph 2 matches the meaning ‘a basic difficulty’?
A. Home country. B. fundamental problem. C. Management consultant. D. Intuitive approach. 53. In Paragraph 3, ‘globalization’ means _______.
A. operation in America B. operation in the home country C. operation in many places D. operation all around the world 54. According to Paragraphs 1-4, which of the following statements is true?
A. Managers from different countries approach tasks in different ways. B. Lots of companies worldwide are truly international.
C. American companies think that globalization means developing an international culture. D. In national companies, it’s common for people to come from different backgrounds. 55. In Paragraph 5, the problem with employing people with different national backgrounds is
_______.
A. recruiting them B. motivating them C. developing them D. making them stay 56. In Paragraph 5, if they don’t feel part of the company, they will _______.
A. stay B. leave C. cause trouble
D. beat employers
57. In Paragraph 5, in applying for their next job, they will _______.
A. mention the company they have left so that people know where they have worked B. not mention the company they have left C. criticize the company they have left D. explore the company they have left
58. In Paragraph 6, if you do something on a _______ basis, you use the same standards and rules
in every situation.
A. given B. local C. worldwide D. consistent
59. In Paragraph 6, if something that is used in one culture can be used in another, it is culturally
_______.
A. made B. entrepreneurial
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C. transferable D. potential 60. The most suitable title for this passage may be _______.
A. Corporate Culture B. National Characteristics
C. International Integrity D. Corporate Culture and National Characteristics
★ 答题卡空间有限，以下部分请注意控制答题篇幅。
二、主观题（本大题有6小题，其中第61-65每小题4分，第66小题20分，共40分）
[61-65] Business Translation: 20%（商务翻译，20分）
Directions: In this section, you are required to write on your ANSWER SHEET the English version of the following statements. Be sure that your grammar, punctuation, capitalization, and spelling are correct. Don’t use the so-called “simplified” words or expressions, such as bk for bank, or asap for as soon as possible. This section totals 20 points, four points for each statement. 61. 兹附上第175号售货确认书一式两份，请签署并退回一份供我方存档。 62. 待双方建立起牢固的贸易关系后，可重新考虑付款条件。 63. 若到货赶不上圣诞节采购高峰，什么价廉物美就毫无意义。 64. 请指示你方银行尽快修改信用证，以便我方能按时装运货物。 65. 如果你方能寄来最新的商品目录及价格表，我方将不甚感激。 [66] Business Writing: 20%（商函写作，20分）
Directions: In this section, you are required to write on your ANSWER SHEET an English letter in the full correct layout based on the information given below. This section totals 20 points. ① 对方公司名称和地址：Shanghai Foreign Trading Company Ltd.
688 Gubei Road Shanghai 200336, China
收件人姓名和头衔：Mr. Dave Wong, Export Manager ② 写信日期：2013年12月7日
③ 此函是关于你方11月15日第129号订单项下的激光打印机事宜。
④ 请对方马上空运该订单的第一批货，你方顾客急需这批货。你方建议使用带折合盖的纸
板箱，以方便海关开箱检验。
⑤ 对于剩下货物要求对方还是继续海运安排。请将每一盒用防水袋密封（建议用塑料袋），
然后装入大箱。在上一批货中你方不得不清除一定量的铁锈，你方认为铁锈在运输途中就已形成。
⑥ 请航空邮寄海运货箱内的装箱单复印件一份及原产地证书副本和商业发票，这将使你方
在货物抵达时能加快办理海关手续。 ⑦ 写信人：Antonin Crajicek Import Manager
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