毕业设计（论文）审阅评语
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毕业设计（论文）答辩评语
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哈尔滨商业大学毕业论文
摘 要
中国传统图案是中华民族文化的精华。它既是中华民族悠久历史的象征和表现，也是现代艺术取之不尽、用之不竭的源泉。我国历史悠久，文化深厚，传统纹样更是丰富多彩，璀璨夺目。传统图案多是人们想象幻化出来的美好事物，即便是描绘现实中的事物，也经过了加工和变形，力图表现一种圆满和谐的意境和美感。 传统纹样作为中国传统文化的重要组成部分，自古以来一直贯穿于中国历史发展的整个流程，贯穿于人们生活的始终，反映出不同时期的风俗习惯和民间生活的情况。从原始社会简单的纹样到奴隶社会简洁、粗犷的青铜器纹饰，再到封建社会精美繁复的花鸟虫鱼、飞鸟走兽、吉祥图案纹样，都凝聚着相应时期独特的艺术审美观。
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关键词：茶叶、包装、装潢图形、传统纹案
I
哈尔滨商业大学毕业论文
Abstract
Chinese traditional pattern is the essence of Chinese national culture. It is the symbol of the Chinese nation long history and performance, but also the modern art inexhaustible, inexhaustible source. Our country has a long history and profound cultural foundation, the traditional pattern is colourful, bright is dazzing. Traditional pattern is more people think that good storytelling out the things even describe reality, also after processing and deformation, trying to display a complete harmonious artistic conception and aesthetic feeling. Traditional lines of Chinese traditional culture as an important part of China since ancient times throughout history has been throughout the entire process, in people life reflects the always different periods of customs and folk life situation. From the primitive society simple pattern to slave society concise, straightforward bronze again to feudal society decoration, elegant complicated flower-and-bird insect fish, birds and beasts, auspicious designs all condenses corresponding period unique artistic aesthetics.
Keywords： Tea, packaging, packaging graphics, traditional lines case
II
哈尔滨商业大学毕业论文
目 录
摘 要 ................................................................................................................................ I Abstract ................................................................................................................................. II 1 绪 论 ............................................................................................................................ 1
1.1 研究背景 .............................................................................................................. 1 1.2 论文研究的目的 .................................................................................................. 1 2 传统图形在茶叶包装中的运用 .................................................................................... 2
2.1 茶叶的历史文化和主要特性 .............................................................................. 2 2.11茶叶的历史文化 ................................................................................................... 2 2.12茶叶的主要特性 ................................................................................................... 2 2.2 茶叶包装的基本功能 .......................................................................................... 2 2.3 现代茶叶包装装潢的原则和创新 ...................................................................... 3 2.31现代茶叶包装装潢的图形选取原则 ................................................................... 3 2.32中国传统纹样在茶叶包装中的运用 ................................................................... 3 2.33传统纹样与现代生活的融合与创新 ................................................................... 4 3 茶叶包装现存的主要问题 ............................................................................................ 6
3.1 过度包装 .............................................................................................................. 6 3.2 缺少文化内涵的融入 .......................................................................................... 6 结 论 ............................................................................................................................... 7 参考文献 ............................................................................................................................... 8 致 谢 ............................................................................................................................... 9 附 录 ............................................................................................................................. 10