One World, One Dream(2)

    After the deadline, BOCOG invited experts in the Olympic studies, sociology, sports, culture and linguistics to evaluate, pre-select, preview all the submissions based on the pre-set standards and in line with the principles of equality and fairness. The finalized slogan is the outcome of collective wisdom.
    The slogan Beijing used during its bid campaign was New Beijing, Great Olympics. It has successfully helped the world to recognize that Beijing, a city with a history of more than 3,000 years and at the heart of China's splendid culture, is also one of the fastest modernizing cities in the world. The new slogan shifted the focus from the city itself to the three concepts of 2008 Games (namely, Green Olympics, Hi-tech Olympics and People's Olympics) and the universal values of the Olympic Movement.
    Games organizers have increasingly used Olympic slogans as an important platform to launch their communications campaigns. Slogans from past Games, such as Share the Spirit of the 2000 Sydney Games, and Light the Fire Within of the 2002 Salt Lake City Winter Games, have caught people's imagination and inspired millions around the world. Welcome Home also became a highlight during the Athens Games last summer and was a source of boundless pride for Greeks.