（2）如何将普通语用现象的社交、文化研究同语用的认知结构模式结合起来？也即如何从认知出发，去看语用现象的社交文化特征？以实现二者的结合；
（3）如何将传统的语境观和认知语境观结合起来？以实现对语用现象的新解。
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