奥浦诺2012校园招聘求职大礼包_奥浦诺2012校园招聘笔经面经_应届生求职网
University 4 60% 40% See the World
Q6: Assuming there\'s no difference between the costs of each message, what can you tell me from this information?
School % of Type A Students % of Type B Students Recruiting Message Used on Campus University 1 80% 20% Pathway to Leadership
University 2 48% 52% See the World
University 3 70% 30% Pathway to Leadership
University 4 60% 40% See the World
A: According to these numbers, the client should use the "Pathway to Leadership" message across all four universities. The "See the World" message is preferable only if more than 80% of the students at a given university are of type B.
An even more insightful response would mention that the ultimate answer depends on the cost of each message, whether the cost increases depending on the number of students at the campus, and how interested we are in students of Type A vs. Type B (e.g., will one type be more likely than the other to get an offer and to be successful on the job). One could imagine using both messages on some campuses if the additional cost were justified by the resulting increase in hires. Question
University 4 graduates 1,000 seniors each year.
Q7: How many new candidates might be generated by changing the recruiting message at University 4 to Pathway to Leadership?
A: The answer is 20 candidates (i.e., an increase of over 100%).
Number of each type of student at University 4:
1,000 seniors x 60% = 600 Type A students
1,000 seniors x 40% = 400 Type B students
Candidates attracted be See the World message:
(1% x 600) + (3% x 400) = 18 candidates
Candidates attracted by Pathway to Leadership message:
(5% x 600) + (2% x 400) = 38 candidates
Increase in candidates resulting from change in message:
38 - 18 = 20 more candidates (an increase of over 100%)
Question
Q8: What sort of next steps should we tell our client we\'d like to take based on what we have discussed today?
A: The ability to come to a logical, defensible synthesis based on the information available at any point in an engagement is critical to the work we do. Even though we\'d consider ourselves to be very early in the overall project at this point in the case, we do want to be able to share our current perspective. The ideal answer would include the following points:
FINDINGS
· There appears to be an opportunity to significantly increase total applicants of the same quality that we are getting today at the same or reduced cost:
· Increasing blanket advertising is ineffective and costly, but changing the advertising message on some campuses could increase applicants significantly without increasing costs. At one of the campuses we\'ve looked at, University 4, the number of applicants would go up more