Passage 1
Advertising follows us everywhere. Whenever we turn on the television,
listen to the radio or open a newspaper or magazine, we are bombarded with advertisements. They invite us to try a new type of orange juice, wear X-brand jeans or watch the latest film. They beg us to notice the difference and discover the advantages. They exist to make us want what they are selling.
Strangely, the more we are exposed to advertising, the less we notice it. We
get so used to seeing advertisements everywhere that they become largely invisible, as if they were another part of our everyday lives. But do that mean that we are no longer affected by them?
One advertising expert believes that the special power of advertising lies in
the fact that we do not pay much attention to it. Dr. Krugman, who was head of research for a major advertising company for many years, says that the less we notice ads, the more we are affected by them. Dr. Krugman believes that when we stop noticing advertisements, we lower our defenses, allowing the messages of the advertisements to be taken in and stored, ready to be triggered into action at the right moment. He says that the effects of advertising on the individual are small, but over a period of time they have a powerful effect on the masses.
A market analyst says that all advertising, no matter how innocent, is
misleading in some way.
When asked about the power of advertising in research surveys, most
people agree that it works, but not on them. Almost everyone believes that they have complete control over how thousands of ads they see every day affect them.
【 】51. Ads exist to make people want .
A. a new type of orange juice B. X-brand jeans C. to watch the latest film D. what they advertise
【 】52. The more we see ads, the less we .
A. pay attention to them C. neglect them D. put up with them
【 】53. Although we may think we are not affected by them, Dr. Krugman
believes that advertisements affect . A. all of us B. most of us
C. some of us D. a few individuals 【 】54. Dr. Krugman believes that when we stop noticing ads, we begin
to A. like them B. be on guard against them C. accept them D. dislike them 【 】55. When asked about the power of ads, most people agree that ads are
ineffective on .
A. individuals B. masses C. others D. them
Passage 2
Like most people, I was brought up to look upon life as a process of
公共英语试卷 第 5 页 （共12页）