[B] inspired by product-promoting e-mails sent to them.
[C] eager to help their friends promote quality products.
[D] enthusiastic about recommending their favorite products.
32. According to Paragraph 2,sold media feature
[A] a safe business environment. [B] random competition.
[C] strong user traffic. [D] flexibility in organization.
33. The author indicates in Paragraph 3 that earned media
[A] invite constant conflicts with passionate consumers.
[B] can be used to produce negative effects in marketing.
[C] may be responsible for fiercer competition.
[D] deserve all the negative comments about them.
34. Toyota Motor‘s experience is cited as an example of
[A] responding effectively to hijacked media.[B] persuading customers into boycotting products.
[C] cooperating with supportive consumers. [D] taking advantage of hijacked media.
35. Which of the following is the text mainly about ?
[A] Alternatives to conventional paid media.[B] Conflict between hijacked and earned media.
[C] Dominance of hijacked media. [D] Popularity of owned media.
Text 4
It‘s no surprise that Jennifer Senior‘s insightful, provocative magazine cover story, ―I love My Children, I
Hate My Life,‖ is arousing much chatter – nothing gets people talking like the suggestion that child rearing is anything less than a completely fulfilling, life-enriching experience. Rather than concluding that children make parents either happy or miserable, Senior suggests we need to redefine happiness: instead of thinking of it as something that can be measured by moment-to-moment joy, we should consider being happy as a past-tense condition. Even though the day-to-day experience of raising kids can be soul-crushingly hard, Senior writes that ―the very things that in the moment dampen our moods can later be sources of intense gratification and delight.‖
The magazine cover showing an attractive mother holding a cute baby is hardly the only
Madonna-and-child image on newsstands this week. There are also stories about newly adoptive – and newly single – mom Sandra Bullock, as well as the usual ―Jennifer Aniston is pregnant‖ news. Practically every week features at least one celebrity mom, or mom-to-be, smiling on the newsstands.
In a society that so persistently celebrates procreation, is it any wonder that admitting you regret having
children is equivalent to admitting you support kitten-killing ? It doesn‘t seem quite fair, then, to compare the regrets of parents to the regrets of the children. Unhappy parents rarely are provoked to wonder if they shouldn‘t have had kids, but unhappy childless folks are bothered with the message that children are the single most important thing in the world: obviously their misery must be a direct result of the gaping baby-size holes in their lives.
Of course, the image of parenthood that celebrity magazines like Us Weekly and People present is hugely
unrealistic, especially when the parents are single mothers like Bullock. According to several studies concluding that parents are less happy than childless couples, single parents are the least happy of all. No shock there, considering how much work it is to raise a kid without a partner to lean on; yet to hear Sandra and Britney tell it, raising a kid on their ―own‖ (read: with round-the-clock help) is a piece of cake.
It‘s hard to imagine that many people are dumb enough to want children just because Reese and Angelina
make it look so glamorous: most adults understand that a baby is not a haircut. But it‘s interesting to wonder if the images we see every week of stress-free, happiness-enhancing parenthood aren‘t in some small, subconscious way contributing to our own dissatisfactions with the actual experience, in the same way that a