员，负责在供应军队的牛肉桶和酒桶上打戳。
1812年1月，纽约州长带领一些人前往其加工厂参观，看到牛肉桶上都盖有E．A．—U．S．的标记，便问是何意思。工人回答，E．A．是一个军火承包商的名字，U．S．是美国的缩写。凑巧的是，“山姆大叔”的缩写也是U．S．，所以一个工人开玩笑地说，U．S．就是“山姆大叔”（Uncle Sam）。这件趣事传开后，“山姆大叔”名声大振。人们把那些军需食品都称为“山姆大叔”送来的食物。美国人还把“山姆大叔”诚实可靠、吃苦耐劳以及爱国主义的精神视为自己民族的骄傲和共有的品质。从此这个绰号便不胫而走。第一次世界大战中曾出现过“山姆大叔”号召美国青年当兵的宣传画，流传很广。 1961年，美国国会正式承认“山姆大叔”为美国的民族象征。
15. wiki 源自夏威夷语的“WikiWiki”，本是“快点快点”之意 ,坎宁安说自己是根据檀香山的Weekee Weekee(快点快点)公车取名的。这是他到檀香山学会的第一个夏威夷语。
是一种在网络上开放且可供多人协同创作的超文本系统，由Ward Cunningham沃德·坎宁安于1995年首先开发。沃德·坎宁安将wiki定义为“一种允许一群用户利用简单的描述来创建和连接一组网页的社会计算系统” . 使用wiki系统的网站称为wiki网站，它允许任何访问它的人快速轻易地添加、删除和编辑所有的内容，而且通常都不须登录，因此特别适合团队合作的写作方式。wiki系统也可以包括各种辅助工具，让用户能容易地追踪wiki的历史变化，或是让众用户之间讨论解决关于wiki内容的分歧。wiki的内容也可能有错误，因为用户可能会加上不正确的数据。
wiki系统属于一种人类知识的网络系统，我们可以在web的基础上对wiki文本进行浏览、创建和更改，与其它超文本系统相比，wiki有使用简便且开放的特点，所以wiki系统可以帮助我们在一个社区内共享某个领域的知识 。
16. FDR: Franklin Delano Roosevelt Franklin Delano Roosevelt (January 30, 1882 – April 12, 1945; was the 32nd President of the United States and a central figure in world events during the mid-20th century, leading the United States during a time of worldwide economic crisis and world war.
The only American president elected to more than two terms, he was often referred to by his initials, FDR. Roosevelt won his first of four presidential elections in 1932, while the United States was in the depths of the Great Depression. FDR's combination of optimism and economic activism is often credited with keeping the country's economic crisis from developing into a political crisis. He led the United States through most of World War II, and died in office of a cerebral hemorrhage, shortly before the war ended.
Franklin Delano Roosevelt was the only president who was selected for four times (had not done with the 4th term in office) in U.S presidential history. The President Roosevelt had played a significant role in the Great Depression and World War Two as known as one of the three greatest U.S. presidents by scholars. The 26th U.S.
President Theodore Roosevelt was the President Franklin Roosevelt's distant uncle. 富兰克林·德拉诺·罗斯福（Franklin D.Roosevelt，1882年1月30日--1945年4月12日），美国第32任总统，美国历史上唯一连任超过两届（连任四届，病逝于第四届任期中）的总统，美国迄今为止在任时间最长的总统。罗斯福家族在美国大约有近 300年的历史，美国第26任总统西奥多·罗斯福是富兰克林·罗斯福的堂叔。
在1930年代经济大萧条期间，罗斯福推行新政以提供失业救济与复苏经济，并成立众多机构来改革经济和银行体系，从经济危机的深渊中挽救了美国，他所发起的一些计划仍继续在国家的商贸中扮演重要角色。除此之外，在其任内设立的一些制度仍然保留至今。罗斯福曾促成了政党重组，他与其妻埃莉诺·罗斯福至今仍是美国现代自由主义的典范。
1882年01月30日出生于美国纽约州。 1900年至1904年就读于哈佛大学，1905年转入哥伦比亚大学法学院，参加了纽约律师考试合格后即辍学。
1910年任纽约市参议员，1912年连任。1913年任海军副部长。
1928年任纽约州州长；由于对农民实行减税，大得人心，1930年连任。 1932年竞选总统，提出“新政”计划，以压倒性多数选票获胜。在他统治美国时期，总统手中的实权空前加大。 1933年就职时，美国大多数银行倒闭，工业生产水平比1929年下降了56%，失业人数达1300万，农民极为贫困。
罗斯福在就职演说中表达了他对复兴国家经济的决心。因而怀抱各种不同政见的人都成为他的同盟者，其“新政”得以顺利实施。罗斯福使其政府成员在地理上、政治上均保持平衡，其中有自由派民主党员，也有保守派民主党员；有三位共和党员，还有两位女部长。他的立法计划面向广大选民，设法帮助美国经济中主要的利益集团，并争取共和党员的支持。其具体措施包括建立农业调整总署，提高农产品价格，恢复农业繁荣；向大中企业贷款，刺激商业；建立专门机构，对失业工人提供救济和就业机会。
1945年4月12日罗斯福在佐治亚州的温泉因突发脑溢血去世。
17. Green business A business functioning in a capacity where no negative impact is made on the local or global environment, the community, or the economy. A green business will also engage in forward-thinking policies for environmental concerns and policies affecting human rights.
18. Friends of the Earth
Focus：Environmentalism and Human rights Area ：served Global
Members：75 national member groups
Volunteers：some 5,000 local activist groups Website：www.foei.org
19. WWF Known worldwide by its panda logo, the World Wildlife Fund (WWF) is a
global-scale conservation organization that works in 100 countries and consists of nearly 5 million members worldwide. The WWF's mission—in the simplest of terms—is to conserve nature. Its aims are threefold—to protect natural areas and wild populations, to minimize pollution, and to promote efficient, sustainable use of natural resources.
The WWF focuses their efforts at multiple levels, starting with wildlife, habitats and local communities and expanding up through governments and global networks.
The WWF views the planet as a single, complex web of relationships between species, the environment, and human institutions such as government and global markets.
The World Wildlife Fund was established in 1961 when a handful of scientists, naturalists, politicians, and businessmen joined forces to form an international fundraising organization that would provide money for conservation groups working around the globe.
世界野生动物基金会/世界自然基金会（World Wide Fund for Nature or World Wildlife Fund）是在全球享有盛誉的、最大的独立性非政府环境保护组织之一，自1961年成立以来，WWF一直致力于环保事业，在全世界拥有超过500万支持者和超过100个国家参与的项目网络。
1960年，赫胥黎前往东非，作为联合国教科文组织在该地区野生动物保护活动的顾问。回到伦敦后，赫胥黎在《观察家》报上发表了三篇文章以警告英国公众。他在文章里指出，如果人类以如此的速度去破坏动物栖息地，捕杀野生动物，那么该地区的野生物种在20年内就会毁灭殆尽。赫胥黎的文章立即在英国引起轰动，公众们开始认识到自然保护是一个严峻的问题，赫胥黎收到许多公众的来信，其中包括一位名为维克多·斯托兰的商人。他在信中指出可以创立一个国际组织来筹集保护自然的资金，但斯托兰指出自己的身份不适合亲自创办这样的组织。赫胥黎于是与英国自然保护组织总干事鸟类学家马克斯·尼科尔森取得联系。
1961年，尼科尔森召集了一批科学家和公共关系专家，均赞同成立斯托兰所建议的基金会。由于新成立的基金会计划与世界自然保护联盟携手合作，而此前世界自然保护联盟已将其总部迁到瑞士日内瓦湖北岸莫尔日的一个小镇，他们决定将基金会的总部设立于此。世界自然保护联盟对其十分欢迎。在双方合作协议书上这样写到：“我们将共同努力，去唤起公众的意识，让世界认识到保护大自然的重要。”
世界自然基金会于1961年9月11日正式作为慈善团体登记注册。世界自然基金会第一个国家计划于1961年11月23日在英国建立，爱丁堡公爵担任主席。12月1日，美国也继而成立了世界自然基金会国家机构，接着是瑞士。
20. Novartis:
Broad healthcare portfolio for changing patient needs.
We want to discover, develop and successfully market innovative products to prevent and cure diseases, to ease suffering and to enhance the quality of life. 诺华（Novartis），即全球医药健康行业的跨国企业诺华集团，世界三大药企之一，[1] 总部设在瑞士巴塞尔，业务遍及全球150多个国家和地区，拥有138,000名员工。诺华中国总部于1997年成立。[2] 诺华集团拥有多元化的业务
组合，涵盖创新专利药、眼科保健、非专利药、消费者保健和疫苗及诊断等多个领域，并在所有领域处于世界领先位置。
21. REEBOK At Reebok, we know that life doesn’t come with a roadmap or an instruction manual. It doesn’t care how strong you are. Sometimes you have to work through it – even fight through it. It’s not always pretty or easy. Life simply asks that you join it. Live with Fire!
THE AMBITION TO MAKE A DIFFERENCE
To make a difference is something many aspire to do in their lifetime. But where to start? What about right in front of you.
锐步国际公司总部位于马赛诸塞州坎顿市，在全球范围内以Reebok、Rockport、CCM、JOFA、KOHO和Greg Norman等品牌设计、销售和分销运动鞋、健身鞋、休闲鞋、运动服装和设备，并以Polo Ralph Lauren品牌设计、销售和分销鞋类产品。
锐步英文名“Reebok”，这个单词的本义，是指南部非洲一种羚羊，它体态轻盈，擅长奔跑。1895年，约瑟夫·福斯特(Joseph William Foster)出于对短跑运动的热爱，又苦于没有足够的资金，便亲自动手尝试着将钉子安在鞋上，这就是当时享誉世界的第一双带钉鞋——“福斯特跑鞋”。带钉鞋的诞生，在当时引起了很大的轰动，19世纪末20世纪初，很多国家的赛跑运动员都穿着这种“福斯特跑鞋”走进赛场。
2006年，阿迪达斯公司以38亿美元收购锐步公司的全部股份。
22. Starbucks To say Starbucks purchases and roasts high-quality whole bean coffees is very true. That’s the essence of what we do – but it hardly tells the whole story. Our Heritage
Every day, we go to work hoping to do two things: share great coffee with our friends and help make the world a little better. It was true when the first Starbucks opened in 1971, and it’s just as true today.
the company was a single store in Seattle’s historic Pike Place Market. From just a narrow storefront, Starbucks offered some of the world’s finest fresh-roasted whole bean coffees. The name, inspired by Moby Dick, evoked the romance of the high seas and the seafaring tradition of the early coffee traders.
In 1981, Howard Schultz (Starbucks chairman, president and chief executive officer) had first walked into a Starbucks store. From his first cup of Sumatra, Howard was drawn into Starbucks and joined a year later.
A year later, in 1983, Howard traveled to Italy and became captivated with Italian coffee bars and the romance of the coffee experience. He had a vision to bring the Italian coffeehouse tradition back to the United States. A place for conversation and a sense of community. A third place between work and home. He left Starbucks for a short period of time to start his own Il Giornale coffeehouses and returned in August 1987 to purchase Starbucks with the help of local investors.
From the beginning, Starbucks set out to be a different kind of company. One that not
only celebrated coffee and the rich tradition, but that also brought a feeling of connection.
Our mission to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.
23. Fortune 500 The Fortune 500 is an annual list compiled and published by Fortune magazine that ranks the top 500 U.S. closely held and public corporations as ranked by their gross revenue after adjustments made by Fortune to exclude the impact of excise taxes companies incur. The list includes publicly and privately held companies for which revenues are publicly available. The first Fortune 500 list was published in 1955.
The original Fortune 500 was limited to companies whose revenues were derived from manufacturing, mining, or energy exploration. At the same time, Fortune published companion \50\lists of the 50 largest commercial banks (ranked by assets), utilities (ranked by assets), life insurance companies (ranked by assets), retailers (ranked by gross revenues) and transportation companies (ranked by revenues). Fortune magazine changed its methodology in 1994 to include service companies. With the change came 291 new entrants to the famous list including three in the Top 10.
《财富》杂志是美国杂志300强之一（排名第11名）。由美国人亨利·卢斯创办于1930年，主要刊登经济问题研究文章。现隶属时代华纳集团旗下的时代公司。《财富》杂志自1954年推出全球500强排行榜，历来都成为经济界关注的焦点，影响巨大。《财富》杂志举办了一系列引人注目的财经论坛，如著名的《财富》全球论坛，即世界500强年会便是其中之一。《财富》全球论坛开始于1995年，其中1999、2001、2005年的年会分别在中国上海，香港和北京举办。 1954年，美国《财富》杂志开始以严谨的评估推出全球最大500家企业的名单，“全球500强排行榜”从此产生了巨大影响，以至于超越了国、民族、文化而成为全球经济的一个标准。迄今为止，就影响力而言，没有任何一种媒体的“排行榜”能望其项背。
这一排名已成世界知名企业用来判断自身实力、规模和国际竞争力的重要指标，也是世界经济状况极具权威性的晴雨表。列入世界经济500强，对企业来说不仅仅是一种莫大的荣耀，同时也意味着企业的无形资产在一夜之间得到了数以亿计的增长。
24. P&G Founded in 1837, Procter & Gamble (P&G) is one of the largest consumer products companies in the world. In fiscal year(财政年度) 2007, it had annual revenue of US$ 68.2 billion, and ranked 74th on Fortune 500 list of the world's largest corporations.
P&G has operations in more than 80 countries, with more than 300 brands on market in 160 countries. These include beauty care（美容护肤）, household care and Gillette products. Three billion times a day, P&G brands touch the lives of people around the
world.
P&G Greater China business includes Mainland China, Hong Kong and Taiwan, which were
established in 1988, 1987 and 1985 respectively.
Procter & Gamble entered Mainland China in 1988 by establishing its first joint venture（合资企业） - P&G
(Guangzhou) Ltd. Headquartered in Guangzhou, P&G China currently has operations in
Guangzhou, Beijing, Shanghai, Chengdu, Tianjin, Dongguan and Nanping, and a technical
center in Beijing.
宝洁（英文名称：Procter & Gamble）创于1837年，是全球最大的日用消费品公司之一。公司性质：股份制。公司总部位于美国俄亥俄州辛辛那提，全球员工近110,000人。宝洁在日用化学品市场上知名度相当高，其产品包括洗发、护发、护肤用品、化妆品、婴儿护理产品、妇女卫生用品、医药、食品、饮料、织物、家居护理、个人清洁用品及电池等。 公司宗旨：
为现在和未来的世世代代，提供优质超值的品牌产品和服务，在全世界更多的地方，更全面的，亲近和美化更多消费者的生活。
作为回报，我们将会获得领先的市场销售地位、不断增长的利润和价值，从而令我们的员工、股东以及我们生活和工作所处的社会共同繁荣。
25. Tesco Tesco PLC is a British multinational grocery and general merchandise retailer headquartered in Cheshunt, Hertfordshire, England, United Kingdom. It is the third largest retailer in the world measured by profits and second-largest retailer in the world measured by revenues（税收）. It has stores in 12 countries across Asia and Europe and is the grocery market leader in the UK (where it has a market share of around 28.4%), Ireland, Hungary, Malaysia, and Thailand.
Tesco was founded in 1919 by Jack Cohen as a group of market stalls. The Tesco name first appeared in 1924, after Cohen purchased a shipment of tea from T. E. Stockwell and combined those initials with the first two letters of his surname, and the first Tesco store opened in 1929 in Burnt Oak, Barnet. His business expanded rapidly, and by 1939 he had over 100 Tesco stores across the country.
(TESCO)公司成立于1932年，是英国最大的零售公司，也是世界三大零售商之一。除了在英国本土的691家大型购物中心外，该公司42%的店铺分布于中欧与东南亚各国，是个国际化的超市巨人。
乐购于1924年由杰克·科恩（Jack Cohen）开创，首间店铺始于英国伦敦北部。最初的店铺经营模式只限于食品类零售服务，销售理念也是本着囤积销售的观点，以低价抢进，市场范围和规模并不大。历经了20世纪60年代的飞速发展时期，以及超级市场概念从排斥到被普遍认可的时期，1995年在本土市场超过J. Sainsbury’s，又通过国际扩张发展成为一家国际性的零售巨头。经过80年的努力，2003年特易购终于扬眉吐气，首次在英国企业中排名第一。