expressions As I see it… As you know…
Could I just interrupt…? Firstly,/Secondly,
I agree but there's one point I'd like to add. I see what you mean, but… I see your point, but… Let's get started.
One idea could be to… Shall we begin…?
So we're here to discuss… So, just to sum up… That's an excellent idea.
There are two issues we need to look at… What do you think?
P103 写作 proposal 【题目】Write a proposal for the Cathstone corporate event, based on what you decided on page 101.
Use the framework below.
Proposal for corporate event To：Martha Lorax From： Re： ·Introduction ·Proposed event ·Reasons for choice of venue and theme ·Promotional aspects ·Catering ·Cost ·Conclusion To：Martha Lomax, Gathstone From：Sarah at Vermillion events
Re：Customer event to commemorate 50th anniversary
The following is an outline proposal for a customer event to mark the 500\which approximately 450 people will attend, mostly key clients and their partners, along with members of the senior management team. It is not a definitive proposal, but a basis for further discussion.
We propose：
- a fashion show and formal dinner, held in the ballroom of the Ritz Hotel
- no after dinner speakers, but time allocated at the end for the Chairman to say a few words of thanks.
- Champagne to be served on arrival. Guests will then sit at their tables (seating plans can be arranged) for the fashion show, which will last approximately one hour.
We feel that the Ritz Hotel suits the image of the company well, and that the fashion show would provide an excellent opportunity to show off some Cathstone jewellery without it being the main focus of attention. We estimate that the cost of hosting the fashion show will be between ￡1000 and ￡1300. Catering will be provided by the Kitz Hotel, who have a two star Michelin chef and the cost of the food will be approximately ￡80 per head. The fee for use of the venue will be in the region of ￡800, depending on the facilities required for the fashion show.
We would welcome the opportunity to present these ideas to you in greater detail, or to discuss any other suggestions you might have.
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Module 11 the economy
Wordlist a booming/buoyant sector income gap a depressed/stagnant market job market
a healthy/stable economy lack of investment affordable housing low income ageing population opponents
buying power
over-dependence consumer confidence philanthropist cost of living philanthropy dwindle
press conference failing health service private/public sector foreign imports prosper
homelessness quality of life import duties relocate/relocation
expressions： a laid-back atmosphere get in on the ground floor
not give something a second thought take the plunge too good to pass up
you can't have it both ways
I think I've covered the main points…
I think there are three important points here. I'd just like to pick up on one thing you said. I'd like to say a few words about…
I'm not sure I understood what you said about… There's also the question of ...
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shortage of key skills standard of living tax burden tax incentives
trade deficit/surplus undermine
unemployment/sickness/disability benefit wealth
welfare state work for a living
P113 写作 写信
【要求】Plan and write the letter for the following situation.：
You work as sales manager for a company which makes labels and signs. Two months ago you agreed a lucrative contract with a garden centre to make labels for the trees they sell.
After delivering the first batch of 20,000 labels, you received a complaint that the ink on the labels was not waterproof. The customer now wants to cancel the contract and to be refunded for the labels already paid for. You would like to rescue the contract and to limit the loss on the 20,000 labels which you have already supplied. 【例文】： Dear Mr. Jones,
Thank you for your letter concerning your contract with Labelco Ltd.
I am very sorry that you have had these problems with your first order (20,000 tree labels). We pride ourselves on the quality of our service, and such mistakes are clearly unacceptable. I hope, however, that once we have agreed a solution we will be able to move forward and enjoy a successful partnership.
I have looked into the problem with the labels we sent you and it seems that in the final stage of printing the waterproof coating was not added.
The simplest solution would be for us to collect the labels not yet used and add the waterproof coating to them. This process would take approximately six days between collecting them and returning them to you. As to the labels you have already used, we would be happy to refund you 75% of the cost of each label. I hope that this solution is acceptable, and look forward to hearing from you. Once again, please accept my apologies for the inconvenience this has caused. Yours sincerely,
Module 12 crossing culture
Wordlist
a feature/aspect a stereotype
be pressed for time bow
cultural values
dress casually/formally exchange small talk firsthand experience free trade
get straight to the point haggle
have something in common
lose face
merging of cultures
multi-national corporation nod your head non-negotiable propose a toast shake hands
social integration the global village uncommon
use your influence
expressions： If I had listened to your advice I would never have acted as I did I wish I had been more careful He should have thought first
She could have been anything she wanted
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名词&形容词 Noun Society Economy Competition Growth/grower Influence integration corporation development Adjective Social/antisocial Economic/economical/uneconomical Competitive/uncompetitive Growing Influential Integrated Corporate Developed/undeveloped/developing/underdeveloped/under developing 注：economic=to do with the economy economical=cheap, saving money
P121 写作 A market profile report 【要求】
Following a recent business trip to China to investigate the possibilities of importing teas, your manager has asked you to write a report on the particularities of doing business over there. Write the report, including the following points:
·the aims of your visit.
·how your meetings with tea manufacturers went.
·the reaction of your potential business partners to your proposals.
·advice and recommendations for other colleagues who may follow up this visit 【范文】
This report gives a summary of my meetings with various representatives of the Chinese tea industry and aims also to give an impression of what it i5 like to do business in China. The aims of my visit to China were to:
- meet tea experts and find out more about the product. - discuss the logistics of exporting tea from China.
I made two interesting contacts: Li sung, a tea master and Qiu Li, an export agent. Li sung really knows his subject and will be able to recommend to us the best teas to buy and what the sources for these are. Qiu Li has worked with other western firms before and will be able to deal with the necessary authorities for exporting the teas.
Both of them seem happy to work with us. Li dung will want a fee for his consultancy and Qiu Li will work for us on a commission basis.
My advice for the person who follows up this visit is:
- to spend more time getting to know these two partners. Li sung in particular is not a man to be hurried and his interest appears to be more in the tea itself than the business.
- to make a firm proposal to Qiu Li that she can study and get back to us on.
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Useful expressions-writing
【Comparing two graphs：】
The two graphs show/illustrate the development of… over the period…to… If we look at the first graph, we can see… From the first graph, we can see…
…a steady increase in sales of about…%. …that sales increased steadily by 2%.
…there was a significant increase/rise in sales.
…there was a general decline/fall/decrease/drop in sales. … with some variations/fluctuations. Sales peaked/reached a low point in.
Sales remained stable/fluctuated/went up and down. Following the slump in 2004, sales recovered/picked up.
Over the same period, supply of…failed to keep pace with demand.
The reason for this was probably… This seems to have been due to… This can probably be explained by…
The relation between the two sets of figures is clear. These two developments are clearly linked. These figures suggest that…
The conclusion to draw from this data is that…
【Letters:】
Beginning and ending
Dear Sir/Madam Yours faithfully Dear Ms Johnson Yours sincerely Dear David Kind regards
Reason for writing:
I am writing to apologise for/enquire about/thank you for/express our dissatisfaction with… I am writing in answer to your letter/advertisement/enquiry about… Following our recent meeting/telephone conversation, I am writing to…
I was given your name by…,who suggested you might be able to help us to…
The background:
As you may know, Gimbles Ltd is an electronics manufacturer based in… As you will recall, three weeks ago we… Recently, we…
The result
As a result of this, we have had to… Consequently, we would like to… The result of this is that…
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