8） 挥金如土
9） 花大价钱
10） 收支相抵
11） 精打细算
12） 亏空
Unit 9
Part one
PREPARATION
1. Reading for Information
1）basement 2）first floor 3）third floor 4）ground floor
5）ground floor 6）ground floor 7）basement 8）second floor
9）third floor 10）second floor 11）ground floor 12）third floor
2. Describing the Cartoons
1) ①d ②a ③b ④c
Part Two
Reading Comprehension
1. Understanding the Structure of the First Part of the Passage (para.1-7).
market importance（para.1）
primary purchasers of certain items（para.2-3） products and brand choices of their parents（para.4-6） brand loyalties（para.7） e.g. clothes，CDs，stereo equipment，entertainment，travel
Example：Apple，Kraft
e.g. Thirty percent
2. Identifying the Main Idea of the Second Part (para.8-9)
1) personal sources
2) media
3) (relatively low influence from) parents and peers
4) (more from) friends and (less from) parents
3. Understanding Specific Information
1)F 2)T 3)F 4)T 5) T 6) T 7) F 8) T
Vocabulary
1. l)b 2) a 3) a 4) a 5)b 6)b 7)b 8) a
2. 1) survey 2) consideration 3) perceive 4) tend
5) campaign 6) relatively 7) primary 8) criteria
3.
1) A. bands B. brand