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materials, as well as encourage customers to recycle old machines. Consumers may pay a slight premium for some eco-friendly electronics, but many prices will be comparable with traditional offerings.
Several factors are pushing companies to be greener. Many want to stay ahead of environmental legislation and to garner favor with green investors. And with energy prices high, they are trying to appeal to people who are looking for ways to chip away at expenses.
The computer industry has been working on improving energy consumption for years. The newer focus has been on toxins and recycling. For example, Lenovo Group Ltd. uses 10% to 25% recycled plastics harvested from water bottles. Last month, Intel Corp. introduced new chips that it says will speed up computing performance without sucking up additional power. The company also developed technology, called Remote Wake, to keep computers in a low-energy mode until users need them for retrieving files over the Internet. Hewlett-Packard Co. has developed a new feature called Auto-On / Auto-Off that puts inactive printers into a sleep mode and can quickly power back up once they are used again. This feature has been
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added to HP's personal desktop laser printers in 2009. Attention to manufacturing materials is a priority. HP introduced an ink-jet printer that is made of 83% recycled plastics.
Experts say that keeping your old computer out of the landfill is better for the environment than buying a new one.
1.Why are computer manufacturers considering developing greener products?
2. Compared to the old computer, the price of the greener machine is_____.
3. From the three examples, Lenovo, Intel and HP, we can know that_______ .
4. What is the function of Auto-On /Auto-Off?
5. What does the last sentence in the last paragraph mean? Exercises
A. Translate the following sentences into English.
1．许多政府机构继续执行鼓励使用绿色电脑的标准和规定。 2．绿色设计是指设计节能和对环境无害的零件。
3．今年该公司将实行(carry out)公司范围内的成本削减计划。 4．环保、慈善(philanthropy)和良好的员工关系是该公司成长壮大的重要因素。
5．绿色使用是指减少计算机和其它信息系统韵能源消耗，并
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尽量以环保的(environmentally sound)方式来使用。 B. Read the text and translate it into Chinese.
Over the last few decades, with their fast development western civilizations have busily sown the seeds of their own destruction. Our modern way of life, with its reliance on technology, has unwittingly exposed us to an extraordinary danger: plasma balls spewed from the surface of the sun could wipe out our power grids, with catastrophic consequences. The projections of just how catastrophic make chilling reading. It is hard to conceive of the sun wiping out a large amount of our hard-earned progress. Nevertheless, it is possible. The surface of the sun is a roiling mass of plasma --- charged high energy particles --- some of which escape the surface and travel through space as the solar wind. From time to time, that wind carries a billion-ton glob of plasma. If one should hit the Earth's magnetic shield, the result could be truly devastating. 【课文参考译文】
目前，电脑生产商、芯片制造者和软件公司都纷纷开发“绿色”产品来满足那些环保意识强烈的消费者的需求。一些科技公司开发了更节能的生产线，还有一些公司推出了减少现有电脑耗电量的软件。电子制造企业不断扩展工艺利用循环材料生产新电脑，并鼓励消费者循环利用旧电脑。某些环保类电子产品可能需要消费者多花些钱，但仍有很多环保电脑的价格跟传统电脑差不
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多。
有几大因素推动着电脑公司更注重环保。许多企业希望走在环保法规的前面，赢得环保投资者的支持。同时，随着能源价格上涨，他们正尝试吸引那些设法节省费用的消费者。 计算机工业多年来一直致力于减少能源消耗，新焦点已经放到了毒性和循环利用上来了。例如，联想集团使用的塑料中有10%至25%是用回收的水瓶制造的。上个月，英特尔集团将新款芯片投放市场，据称这些芯片不用耗费更多的能量就可以加快计算的速度。该公司还开发了一种叫做“远程唤醒”的技术可以使计算机在使用者不需要通过网络检索文件的时候保持低耗能的模式。惠普开发了一个叫做自动开关的新功能，可以不在工作状态的打印机进入休眠模式，一旦再次使用，又会很快地恢复到工作模式。惠普2009年生产的个人桌面激光打印机就已经安装了这项功能。惠普公司还将注意力优先放在了制造材料上，他们生产的一款喷墨打印机就是由83%的回收塑料制造的。
专家表示，就对环境的影响而言，对旧电脑再利用，让其避免流入垃圾场填埋比买台新电脑更好。 【参考答案】 阅读理解
1. Because they want to meet the requirements of environmentally conscious consumers.
2. A little / slightly / a little bit more expensive.
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3. Companies want to stay ahead of environmental legislation and to get good impression from (garner favor with) green investors. On the other hand they are trying to appeal to people who want to save their expenses because of high energy price(或 With energy prices high, they are trying to appeal to people who are looking for ways to chip away at expenses).
4. It can put inactive printers into a sleep mode and can quickly power back up once used again.
5. Don't throw your old computer away as trash in order to keep the environment clean. 【练习参考答案】 A．汉译英
1. Many governmental agencies have continued to implement standards and regulations that encourage green computing.
2. Green design means designing energy-efficient and environmentally sound components.
3. The company will carry out (embark on) its company-wide cost-cutting plan this year.
4. Environmentalism, philanthropy and good employee relations have been important factors (tenets) during the growth of the company.
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