广东工业大学 华立学院
本科毕业设计（论文）
网络群体性事件中的舆论导向研究
——以六小龄童猴年春晚被拒引发网络舆论事件为例
论文题目 学 部 传媒与艺术设计学部 专 业 新闻学 班 级 12新闻1班 学 号 012166527030137 学生姓名 杨璐佳 指导教师 武丽魁
摘 要
本文针对网络群体性事件中的网络舆论进行了研究。整个研究以网络群体性事件之一“六小龄童猴年春晚被拒引发网络舆论”为案例,采用定性分析等研究方法,对网络群体性事件中的媒介主体、舆论形成及发展过程、网络舆论总体特征这三个方面的内容进行了详尽的分析。 其中,在对网群时间中媒介主体研究中,采用了内容分析的方法，对2016年1月20日至2016年1月28号内网传戏曲艺术家六小龄童的节目被猴年春晚节目淘汰所引发的网络舆情，按照事件发展阶段进行分层分析，以解释网络舆论分向的原因。本文根据案例分析，对网络群体性事件中网络舆论的影响作了归纳。针对网络群体性事件中网络舆论存在的负面影响与隐患，本文从发起者、网民群众、媒体以及政府部门等多个主体出发，分别提出目前网络群体性事件的舆论引导对策，该策略具备一定可操作性。
关键词：网络群体性事件 舆论导向 政府 对策
Abstract
This article in view of the network group incidents of network public opinion is studied. One whole research with network mass incidents \jinlai monkey gala was rejected cause network public opinion\as a case, using the methods of qualitative analysis, the network medium main body of mass incidents, network public opinion, public opinion formation and development process of the content of the general characteristics of these three aspects has carried on the detailed analysis. Among them, the media in the time of the network group is subject in the study, the content analysis method was adopted, on January 20, 2016-2016 on January 28th, Intranet and opera artist zhang jinlai was eliminated by the monkey Spring Festival gala show program of network public opinion, according to event stage, hierarchical analysis, to explain the reason of the network public opinion points to. In this paper, based on case analysis, the influence of network public opinion in network mass incidents. Aiming at the existence of network public opinion in network group incidents in the negative impact and hidden dangers, in this paper, from the initiator, netizens masses, media and government departments, and other subject, respectively, puts forward some countermeasures for the current network group incidents of public opinion guide, this strategy has certain operability.
Key words: Online mass incidents Public opinion direction The government
Countermeasures
目录
1 绪论 ................................................................................................................. 3 1.1 研究背景及研究缘由 ............................................................................ 3 1.1.1 研究背景 ..................................................................................... 3 1.1.2 研究缘由 ..................................................................................... 3 1.2 国内外研究综述 .................................................................................... 4 1.2.1 国外研究综述 ........................................................................... 4 1.2.2 国内研究综述 ........................................................................... 4 1.3 研究方法及研究思路 ............................................................................ 7 1.4 研究意义 ................................................................................................ 7 2 简述网络群体性事件与网络舆论 ................................................................. 8 2.1 网络群体性事件的含义及特点 ............................................................ 8 2.2 网络舆论的含义及特点 ........................................................................ 8 2.3 网络群体性事件与网络舆论的关系 .................................................... 9 3 对网络群体性事件中舆论导向的媒介主体的分析 ................................... 10 3.1 个人 ...................................................................................................... 10 3.2 团队 ...................................................................................................... 10 3.3 媒体 ...................................................................................................... 11 4 案例分析：“六小龄童猴年春晚被拒引发网络舆论”背后的故事 ...... 12 4.1 案例经过及舆论变化 .......................................................................... 12 4.1.1 起因 .............................................................................................. 12 4.1.2 发展 .............................................................................................. 12
4.1.3 结果 .............................................................................................. 13 4.2 案件中媒介的表现及因果分析 .......................................................... 13 4.2.1 六小龄童本人的表现及对案件发展的影响 ............................. 13 4.2.2 媒体的出现造成舆论定向发展 ................................................. 14 4.2.3 明星团队及“粉丝”反应造成舆论分向 ................................. 14 4.2.4 网民群体热议使舆论升温 ......................................................... 14 4.3 媒介对舆论导向的影响性质分析 ...................................................... 15 4.3.1 正面影响 ..................................................................................... 15 4.3.2 负面影响及隐患 ......................................................................... 15 5 网络群体性事件的舆论引导对策 ............................................................... 16 5.1 事件信息真实公开。 .......................................................................... 16 5.2 事件参与者的发表立场 ...................................................................... 16 5.2.1 事件发起者本身对事情发展的态度影响观者的态度 ............... 16 5.2.2 媒体的评述需以法律与正确的价值观念为导向 ....................... 16 5.2.3 对网络群体性事件舆论需第三方把控 ....................................... 17 6 结语 ............................................................................................................... 19 参 考 文 献 ................................................................................................. 20 致 谢 ................................................................................................................. 21