8. 纯粹金融性交易
9. 受到一定程度的限制 10. 完全可兑换
Unit 30 Double-edged Sword of RMB Exchange Rate Stability 人民币汇率稳定性的利弊
I. 1.D 2. A 3. D 4. C 5.D 6 B
II. 1. mechanism 2. value-added 3. rosy 4. hampered 5. aggravating 6. innovation 7. Tertiary industries 8. manufacture 9. technological content 10. is capable of 11. fillip
Unit 31 RMB Gets Wider Use across Region 人民币正健步走向海外 I. 1. The biggest Chinese holiday season comes.
2. Overseas travels by Chinese and their spending. 3. Through tourist spending and border trade. 4. No.
5. omitted.
6. Because of the huge amount of tourism spending that Hong Kong can receive
from the mainland. 7. In Laos and Mongolia. 8-10. omitted.
II. 1. f 2. g 3. h 4. j 5. i 6.b 7. e 8. d 9. a 10. c
Unit 32 Tips to Ensure Protection of Credit Cards 安全使用信用卡提示 I. 1. There is a recent credit card data breach in the United States. 2. It is in its starting period.
3. The breach may have allowed hackers access to 40 million credit card accounts. 4. Visa, MasterCard, American Express and Discover accounts.
5. Just in case that through an honest mistake, that a store should add an extra zero
to a transaction.
II. 1. marginal 2. in the wake of 3. breaches 4. fraud 5. hacking 6. debit
7. liability 8. unsolicited 9. transaction 10. vendor
Unit 33 Buy and Build Decision收购与创建决策
I . 1. It’s mainly about the reasons for buying and building a company in FDI 2. The large privatization programs.
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3. It avoids the problems caused by start-up; it’s easy to finance; it will not
increase the market capacity.
4. The difficulty of transferring resource to a foreign operation or acquiring that
resource locally for a new facility;
5. Personnel. Because the local labor market may be tight.
6. Acquisituon enables it to avoid the risk of depressed prices and lower unit sales
per producer
7. Because foreign investments frequently are made where there is little or no
competition.
8. Because they fear lessening competition or market dominance by foreign
enterprises.
9. Personnel and labor relations may be poor and difficult to change, ill will rather
than good will may have accrued to existing brands, or facilities may be inefficient and poorly located in relation to future potential markets. II . 1. c, 2. a, 3. j, 4. b, 5. h, 6. g, 7. i, 8. f, 9. d, 10. e
Unit 34 Common Stock and Preferred Stock 普通股与优先股 Ⅰ. 1. d 2. c 3. c 4. c 5. a 6. b
Ⅱ. 1. issued 2. Charter 3. spell out 4. entitled 5. merges 6. dissidents 7. bring in 8. guarantee 9. distributed 10. reinvested 11. speculate
12. security 13. preferential 14. liquidate 15. cumulative 16. claim 17. declared 18. privileges
Unit 35 Markets Hit New High; Steel Stocks Shudder 市场再创新高，钢铁股票紧缩 I. 1.A 2.D 3. A 4. B 5.D 6. B
II. 1. fell against 2. rise 3. red 4. solid 5. blue-chip 6 validation 7. gloomy 8. sagged 9. tumbled 10. consecutive 11. flat 12. S&P
Unit 36 Income tax unification postponed? 推迟所得税的统一？ I. 1. A 2. A 3. B 4. C 5. D 6. D
II. 1 submit 2.implement 3.unified 4. confirm 5.guarantee 6.reform 7 identify 8.domestic 9.ask for 10.draft 11.impact 12.calls for Unit 37 How Insurance Works 保险的作用
Ⅰ. 1. a 2. c 3. d 4. b 5. a 6. d
Ⅱ. 1. premium 2. peril 3. coverage 4. pertinent 5. assume 6. damages
7. incurred 8. converted 9. generate 10. income 11. invest 12. run the risk of 13. speculative 14. potential 15. purchasing
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16. adverse 17. unaffordable 18. reimbursement
Part Seven Marketing 市场营销
Unit 38 The Marketing Concept 营销概念 Ⅰ. 1.d 2.c 3.b 4.c 5.a 6.a 7.d 8.d
Ⅱ. 1.marketing 2.concepts 3.vital 4.facilitate 5.coordinating 6.altering
7.pace 8.expedite 9.balance 10.integrate 11.systematic 12.respective 13.characteristic 14.quality-oriented 15.specifies 16.adopt
Unit 39 Franchising 特许专营 Ⅰ.
Franchising Disadvantages 1.the franchisees pay on—going charges for franchisor’s services 2. loss of independence and autonomy Conclusion Franchising has costs and benefits for the economy of a nation Ⅱ. 1. acquires 2. offset 3. counsel 4. ongoing 5. drive, out of 6. dictates 7. inhibit 8. associated 9. prefer 10. provide
Advantages 1. instant recognition 2. management assistant 3. financing assistance 4. reduced failure rates Unit 40 Personal Selling 个人推销
Ⅰ. 1. b 2. d 3. a 4. c 5. d 6. b
Ⅱ. 1. flexible 2. triggered 3. prospect 4. generate 5. facilitate 6. rapport 7. canvassing 8. remind 9. stimulate 10. execute 11. demonstrated
12. ongoing 13. objections 14. competes 15. order
Unit 41 Advertising 广告
Ⅰ. 1.b 2.d 3.c 4.d 5.a 6.b
Ⅱ.1. advertising 2.Spiraling 3.cynical 4.fragmented 5.dispose 6.sophisticated 7.tangible 8.mirror 9.derives 10.orient 11.allocate 12.distribution 13. retail 14.advisable 15.attitude
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Unit 42 He’s the Master of His Domain Name 他是域名的主人 I. 1. T
2. F (His real home is the virtual world of the Net.) 3. T
4. F(The demand for .com names is great.) 5. F (Eric Lyons is his business partner.) 6. F (for $100 two years) 7.T
8. F (The operation cost nothing to run.) 9. T 10.T
II. 1. b 2.d 3. f 4. h 5.c 6.i 7.a 8.j 9. g 10.e
Unit 43 Foreign Franchises Advancing into China外国特许经销商向中国进军 Ⅰ.1. b 2. a 3.d 4.c 5.a 6.c Ⅱ. 1. World Trade Organization (WTO) 2. franchiser
3. trial regulation 4. chain store
5. convenience store 6. franchisee 7. profit
8. brand recognition 9. fake brand
10. Ministry of Commerce
Part Eight Economy and Problems 经济与问题
Unit 44 Opportunity Costs and Marginal Costs 机会成本与边际成本 I. F F T F T F T F F F
II. societies around limit services produced resources production military sell walk
Unit 45
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The Characteristics of Monopoly垄断的特征 I. T T F T F T T T T T
II. recognized response profitable competition monopoly serve prices
turn reasonable possess
Unit 46 The Characteristics of Oligopoly寡头垄断的特征
I. T F T F F T T F T T
II. characterizes gain choice shares preserve increases runs benefit
tendency alter
Unit 47 What Is Full Employment? 什么是充分就业? I. T F F T F T T T F T
II. unemployment disagreement reduce labor rate policies higher
threatens compete full
Unit 48 Demand-Pull Inflation and Cost-Push Inflation 需求拉动型通货膨胀与成本推动型通货膨胀
I. T F F T F T F T T T
II. demand increase power production satisfy output productivity wage
profits trigger
Unit 49 European Economic Community欧洲经济共同体 I. F T F T F
Ⅱ. D D C B C A A C C B
Unit 50 Barriers to International Trade国际贸易壁垒 I. F T F T F
II. in to out on on,on,by On,to on,on between,from Under from,in
Unit 51 Technology Transfer 技术转让
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