云南少数民族图案在包装设计中的应用
Yunnan minority patterns in the application of the packaging design
余敏李纶王坤茜郭荣国
13 Li Guan Kun-qianwangGuoRongguo
摘要：民族民间艺术是一种母体的艺术, 是新艺术创作之源,从中可借鉴到深厚传统的高品位营养。而属于民族民间艺术范畴的少数民族图案, 是民族民间艺术中的一块瑰宝, 对其进行开发研究, 并与现代艺术手段、艺术风格、专业技巧结合起来, 形成独特的风格与特点,在现代设计中具有重要的应用价值, 本文着重对少数民族民间图案在现代包装设计中的应用进行探讨。
Pick to: national folk art is the art of a matrix, is the source of new artistic creation, from which can be reference to the deep traditional high nutrition. Which belong to the category of folk art pattern of ethnic minorities, is a piece of folk art treasures, for development research, and with the means of modern art, artistic style, professional skills, form the unique style and features, has important application value in modern design, this article emphatically to the minority folk pattern application in the modern packaging design were discussed.
关键词：云南少数民族图案包装设计
Keywords: yunnan minority design packaging design
引言
Lead it
云南是一个多民族的省份,在这里繁衍生存着汉族、彝族、白族、壮族、苗族、
Yunnan is a multiracial province, multiply in here live han, yi, bai, zhuang, miao,
傣族等二十多个民族。云南各民族历史悠久, 源远流长, 创造出丰富和绚丽多彩的民族民间艺术。除植根于本土的原始岩画艺术, 古青铜文化, 南诏文化, 东巴文化艺术外, 各民族还不同程度地受到华夏文化, 东南亚佛教文化, 藏传佛教文化的影响, 经过长期的消化与吸收, 继而又创新和发展了独具特色的各民族民间
文化艺术, 为中华民族的文化艺术宝库增添了璀璨夺目的光辉。作为民族民间艺术范畴的少数民族图案, 题材广泛, 手法多样,造型美观, 风格独特, 在世界艺术之林享有很高的荣誉。尤其是传承至今的服饰、织物图案, 更是令人为之眩目, 如庄重大方的壮族织锦, 充满神秘、原始美的傣族、景颇族织锦, 色彩浓郁的苗族刺绣及织锦, 古朴浑厚的藏族图案, 如火如荼的彝族图案, 五彩斑斓的瑶族服饰及图案等等,在世界工艺美术装饰纹样中独树一帜。
Dai and so on more than 20 people. All nationalities in yunnan has a long history and goes back to ancient times, creating a rich and colorful folk art. Except for the original rock art rooted in local, ancient bronze culture, nanzhao culture, dongba culture and art, all ethnic groups have different degree by huaxia culture, buddhist culture of southeast Asia, the influence of Tibetan buddhist culture, after a long period of digestion and absorption, and innovation and development of all nationalities in the unique folk culture and art, for the cultural and art treasure of the Chinese nation added bright is dazzing glorious. As the minority folk art category design, theme is extensive, style diversity, aesthetically pleasing, unique style, in the world art community enjoys a high honor. Especially until now clothing, fabric design, but also a dazzling, such as solemn generous zhuang brocade, full of mysterious, beautiful dai nationality and jingpo ethnic brocade, rich color of the miao embroidery and tapestry, of primitive simplicity is powerful Tibetan design, design of yi nationality, riot of yao nationality clothing and patterns, and so on, unique in the world of arts and crafts decoration pattern.
一、少数民族民间图案的时代价值
The value of a, minority folk pattern
少数民族的传统纹样, 是一个民族一定时期物质文化生活和精神文化生活最客观的记录, 它本身就记载了一个民族的发展历史过程, 就是一部文明史。它蕴涵着中华民族文化的精髓,体现着中国人民千百年来的喜闻乐见,它自生自长, 生命力很强, 形成了我们民族文化的一个重要基础。在现代美术中, 它有别于上升了的
艺术家的创作, 然而它又为艺术家提供了精神上的营养。在现代生活中, 特别是工业社会高科技发展的今天, 传统的民族民间的艺术具有饱满的情感容量而为现代社会所需要, 在现代图形设计中所缺少的正是这种易表达的民族情感。在人类进入现代文明的信息社会, 艺术积累到飞跃的历史阶段, 在现代科技与文化艺术综合的今天, 西方一些有远见的设计家和艺术家, 目光也投向东方广博的民族民间艺术, 以便从中得到走向未来艺术的启迪。艺术家们将注意力转向自己本土的文化, 极力与现代艺术融为一体, 这正是现代的乡土意识、寻根意识和回归意识。民间美术原始且朴素, 重意象的表现, 重传神的个性特征, 与现代人所追求的简练自然的美融为一体, 它们的相互结合所引发的共鸣, 体现在民族心理的延续与发展, 同时也体现在民族审美特征的强化, 在设计回归的今天, 民族民间艺术不仅体现了历史价值和审美价值, 也体现了它的时代价值。把中国的传统纹样改造成为与现代设计相适应、协调的新图形、新造型是传统美的最直接的应用, 这也是设计界在今后的应用性设计和学术研究的课题之一。
Ethnic minorities traditional pattern, it is a period of a nation material and cultural life and cultural life of the most objective record, it is recorded historical development process of a nation, is a civilization. It contains the essence of the Chinese nation culture, embodies the Chinese people happy, one thousand years since its birth since long, strong vitality, formed an important basis of our national culture. In modern art, it is different from the rose of the artist's creation, but it provides spiritual nutrition for artists. In modern life, especially in the development of high-tech industry society today, the traditional folk art has the full capacity of emotion and needed for the modern society, in the modern graphic design of this kind of easy to express national emotion. In the human into the information society of modern civilization, the art accumulation to leap in the historical stage, in today's modern science and technology and cultural art, some western visionary designers and artists, looked east also extensive national folk art, in order to get into the future of the art of enlightenment. Artists have turned their attention to their native culture, highly integrated with modern art, this is the modern vernacular, roots and return
to consciousness. Folk art primitive and simple, the performance of the image, vivid personality characteristics, combined with modern people's pursuit of simple natural beauty, and their combination of resonance, embodied in the continuation and development of national psychology, but also embodied in the strengthening of national aesthetic features, in today's design regression, folk art not only reflects the historical value and aesthetic value, also reflected the value of it. To transform Chinese traditional patterns become adapted to modern design, coordinate the new graphics, a new model is the most direct application of traditional beauty, this is the design in the applied design and one of the topics of academic research.
二、体现民族特色是现代包装设计的发展趋势
Second, reflect national characteristics is the development trend of modern packaging design
各民族的艺术都属于世界艺术整体中的一个部分, 只有保持了本民族的独特艺术特征, 才能在世界艺术史上占有自己的一个历史位置。中华民族有五千年的文明历史, 其无比广博和深厚的民族民间艺术为我们提供取之不尽, 用之不竭的创作素材, 将自己民族深厚的文化底蕴有机地融合到现代包装设计中, 体现出民族的特色, 是现代包装设计的发展趋势, 主要表现为以下两点:
All national art belongs to a part of the art in the world as a whole, only keep the unique artistic features of the nation, to the world art history has its own a place in history. The Chinese nation has five thousand years of civilization history, its extensive and profound national folk art to provide us with inexhaustible, inexhaustible material, its rich ethnic culture, which organically merged into the field of modern packaging design, reflect the ethnic characteristic, is the development trend of modern packaging design, mainly for the following two points:
（一）商品的视觉传达
(a) goods of visual communication
视觉传达是通过视觉媒介表现并传递可视的信息, 对企业而言, 最终目的是为促进商品销售,企业与消费者的关系是通过商品营销来沟通的, 依靠企业所创造的文化形象使商品更具有吸引力。由于文化的差异, 不同国家民族有不同的约定性, 有时对它国的设计会产生不甚了解的情况, 形成文化上的距离感, 这种距离感形成了新鲜感而易于吸引外国人的注意。实践证明, 善于应用民族民间艺术, 着意于中国文化的衬托, 不但能将视觉传达设计表现得吸引国人注意, 更能让中国的设计在国际舞台上表现出动人的特色而受到重视。如香港的勒埭强先生的设计具有强烈的民族特色, 其设计与编排, 吸收了传统手法, 简结明快, 图文配合得非常吻合, 使人感受到有一股浓浓的“感情”洋溢在纸面上, 令人意犹未尽。
Visual communication is through the visual medium and to convey visual information, for enterprise, the goal is to promote sales, business and consumer relationship is communication by commodity marketing, relying on the created the cultural image of the enterprise to make more attractive. Due to cultural differences, different nation have different about qualitative, sometimes to the design of its countries produce knowing little about the situation, formation of cultural distance, the distance form the freshness and is easy to attract the attention of foreigners. Practice has proved that good application of national folk art, mainly in China's cultural background, visual communication design will act not only to attract people attention, can let more Chinese design in the international arena to show a moving characteristics and attention. Such as Hong Kong's Mr Le Dai strong design with strong national
characteristics, its design and layout, absorbing the traditional technique, Jane and lively, graphic cooperate very fit, make people feel a strong \
（二）商品竞争
(2) the commodity competition