当今社会已进入信息社会,由于科技的不断进步, 产品种类繁多, 商品信息爆炸, 人们的消费需求已从重视物质向重视精神满足的方向变化。企业间的竞争, 也不再主要靠在商品质量和销售数量上拉开距离, 因为在这方面的差距相对来讲已不是很大, 要花大力气在企业形象和品牌知名度上展开激烈的竞争。首先, 富有民族民间艺术的商品更易于接近消费大众。其次, 民族民间艺术具有鲜明的地方特色。同时也是利用民族民间艺术的亲近感和召唤力,
In today's society has entered the information society, as a result of the progress of science and technology, there are many different kinds of products and goods information explosion, people's consumption demand has risen from attaches great importance to the material to meet changes in the direction of the spirit. Competition between enterprises, also no longer depends on distance on goods quality and sales quantity, because the gap in this field has been relatively is not very big, it takes great strength in the fierce competition in the corporate image and brand awareness. First of all, rich folk art goods is easier to close to consumers. Second, folk art with distinctive local characteristics. Also use national folk art force of affinity and summoned,
去创造一个能打动消费者“ 心弦”的促销关键。再次, 在商品竞争的信息时代, 随着旅游事业的发展,国际市场的扩大, 民族民间艺术在视觉传达设计中的良好运用是最能体现民族自豪感和民族文化的。在国内商业界受国际化影响纷纷建立自我品牌及企业形象之同时, CI 的成功与否已成为企业竞争的关键。科技的发展使得商品的质与量已超出消费者的选择能力,消费者渐渐地无法清楚地说明商品的技术水平差异, 商品已从有用的东西蜕变为附加
To create a can move consumers \key. Again, the competition of the commodity in the information age, with the development of tourism, the expanding of the international market, good use of folk art in visual
communication design is the most can reflect national pride and national culture. In the domestic business is influenced by international have been setting up self brand and corporate
image at the same time, the success of CI has become the key of enterprise competition. The development of science and technology makes the quantity and quality of the goods is beyond consumer choice ability, consumers increasingly unable to clearly specify the technical level of difference, goods already from useful things change as attached
了某种意义的“ 符号”。于是,在竞争激烈的国际市场中,以民族民间为本位, 越来越受到重视。
The sort of \international market, with national folk as the standard, more and more be taken seriously.
三、民族图案在包装设计中的应用
Third, national design application in packaging design
长期以来, 对云南少数民族民间图案的研究甚少, 应用开发也仅局限在服饰、刺绣等局部领域, 而对于应用到增加产品魅力, 促进产品销售的包装设计却非常的少。近来, 我们加强了对云南少数民族图案的开发研究, 并对少数民族图案在现代包装设计中的应用进行了一些尝试, 并取得了较好的效果。如云南西双版纳满山遍野的芭蕉, 年产量十几万吨, 当地少数
For a long time, in yunnan minority folk pattern research, application development is also limited in the field of clothing, embroidery, etc, for the application to increase product charm, promote product sales packaging design is very few. Recently, we have strengthened the research of yunnan minority patterns, and the application of ethnic patterns in modern packaging design was carried out, and good results have been achieved. Such as yunnanxishuangbanna starts from plantain, annual output of thousands tons, the local minority
民族食用较少, 科技人员经过开发研究, 生产出含有多种维生素、营养价值丰富及口味良好的果脯, 开始由于知名度不高, 投放市场受阻。我们配合有关单位充分利用云南少数民族民间图案及芭蕉的自然生态图形, 构思设计出具有浓郁民族特色的包装, 并创造了良好的经济效益。又如, 在中国牦牛肉包装盒的设计中, 重点突出雪山、草地、牦牛、并衬以藏族图案装饰, 将产地云南中甸的藏文化特色融于商品之中云南勐海茶
厂塑料包装袋的设计, 以春天的茶芽图案为基调, 辅以傣锦图案装饰, 较好地表现出产品的地域特色再如, 云南勐海茶厂手提袋设计, 运用了西双版纳傣锦图案, 通过变形, 赋色及文字组合,使整个礼品茶袋富有浓郁的民族特色, 又隐约传递着时代的气息。此外, 我们还对一些云南传统土特产品进行包装设计,与高档商品所追求的华贵典雅风格相比, 传统土特产包装应更注重简洁质朴并力求准确传达产品所在地民俗传统文化特点的信息, 突出民族风格和地方特点。
National consuming less, scientific and technological personnel, after development research, produce contains rich vitamins, nutritional value and good taste of dried fruit, start due to the popularity is not high, put on the market. We cooperate with the relevant units take full advantage of yunnan minority folk pattern and the natural ecology of the plantain graphics, conception design with rich national characteristics of the packaging, and create a good economic benefit. Another example, in the design of China yak meat packing box, highlight the snow-capped mountains, grassland, yaks, and lined with Tibetan design adornment, mixing origin yunnan, zhongdian Tibetan culture features into the design of the products in yunnan the courageous sea teareprocessing factory plastic bags, is fundamental key with the buds of spring design, supplemented by dai brocade pattern adornment, good indicators of products of local characteristics such as again, the courageous sea teareprocessing factory in yunnan handbag design, use of xishuangbannadai brocade pattern, through the deformation, fu and text combination of color, make whole gift tea bags full of strong national characteristics, and vaguely passed the flavor of The Times. In addition, we also for some traditional yunnan native products packaging design, compared with high-grade goods pursues luxurious and elegant style, traditional local products packaging should pay more attention to its simplicity and strive to accurately convey the product information of the
characteristics of the local folk traditional culture, national style and local characteristics.
四、结束语
Four, the conclusion
加强对少数民族图案的研究、开发、应用, 不仅能够继承和弘扬少数民族传统文化, 更重要的是在现代设计中融汇民族性,充分体现民族特色, 能尽快地改善少数民族地区包装设计中乏风格、少特色、缺精品的低水平状态, 对促进少数民族地区的经济发展, 有着重要的社会意义和经济价值。
To strengthen the research, development and application of ethnic patterns, can not only inherit and carry forward the national minority traditional culture, what is more important in the modern design of nationality, fully embody national characteristic, as soon as possible to improve the ethnic minority areas less spent in packaging design style, features, lack of high-quality goods of low status, to promote the economic development of the ethnic minority areas, has important social significance and economic value.