应采取有效的措施使其得到不断提高，从而为该地的中医药旅游发展奠定良好的社会环境。
综上所述，随着社会的不断前进，人们越来越关注自身的医疗保健问题，中医药旅游无疑成为旅游行业中一种更好的选择。但是目前南阳市中医药旅游的开发过程张还存在较多的困难，也正是因为这些困难因素的存在为它的进一步提升和发展提出了更高的要求。因此，南阳市应抓住中医药旅游这一软实力，加大对它的开发力度，赋予以张仲景医药文化为代表的中医药旅游资源新的生命力，为南阳政治、经济、文化及社会的发展注入新鲜的血液。
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Introduction to Nanyang Tourism Development of Traditional
Chinese Medicine
Zhang-Bin
History and Culture College Tourism Management(Hotel Management Direction) No: 100224131
Tutor: Wang Xiao-Min
Abstract: With the sharp development of tourism in china, traditional Chinese medicine tourism is becoming a new trend of tourism industry, and is welcomed and loved by more and more tourists in the world. As \medicine\and hometown of Zhang Zhongjing, Nan Yang is famous for its rich resources of traditional Chinese medicine and superb pharmaceutical technologies at home and abroad. All these provide favorable conditions for the development of Chinese medicine; meanwhile, there are a lot of problems in the process of tourism development, such as: lack of culture development, scarce of tourism products and the development of traditional Chinese medicine form a single set. Therefore, in order to promote the rapid rise of the tourism industry of traditional Chinese medicine, Nan Yang should commit to the exploitation and research of tourist resources of traditional Chinese medicine, while seizing opportunities for development.
Keywords: The city of Nanyang Traditional Chinese medicine tourism Health tourism