四川师范大学旅游学概论期末考试试题A
四川师范大学历史文化与旅游学院旅游管理专业
XXXX－XXXX学年度第一学期期末考试 旅游学概论（双语课程）试卷 A卷
答卷说明：1、本试卷共6页，6个大题，满分100分，120分钟完卷。
2、本次考试为开卷考试，占总成绩的60%。 3、本试卷适用于XXXX级X班。 题号 分数 得分 评卷人 I II III IV V VI … 总分 总分人 I. Translate the following terms into Chinese (10%） 1. tourist flow 2. travel propensity 3. niche market 4. family life cycle 5. repeat patronage
得分 评卷人 II. Define the following terms in English (10%） 1. image
2. strategic marketing 3. infrastructural accessibility 4. GIS
5. destination life cycle
得分 评卷人 III. Decide whether the statements are true or false. If it is true, put “T” in the space provided and “F” if it is false. (20%） 1. ___________ Climate is also a kind of tourist attraction.
2. ___________ Horizontal integration occurs when a firm obtains greater control over elements of
the product chain outside its own sector. For instance, a larger tour
operator gains
control over a company that manufactures small tour coaches.
3. ____________ Tourism industry is mainly distributed in tourist origin regions. 4. ____________ The majority of people in Phase Two countries began to travel abroad.
5.____________ Time, especially distribution of time is very important for travel and tourism.
6. __________ Stereotypes will boost cross-cultural understanding between
tourists and local
people.
7. __________ Commodification probably erodes the authenticity of the tourist
products or
indigenous culture.
8. __________ Most of the Chinese, especially those in the coastal areas are in
favor of 4S
tourism.
9. __________ The direct revenue of tourism is always more than the indirect
revenue of tourism.
10. __________ Upon research of the economics of the local communities, all of the
travel expenses
circulate in the destinations.
得分 评卷人 IV. Brief summary (20%）
1. What factors are likely to increase the probability that a destination will
experience negative sociocultural impacts upon the Qiang Stockaded Village as a result of tourism? 得分 评卷人 V. Calculation (20%）
Direction: Calculate the profit or loss of Sichuan Everest Hotel for the year of 2005 according to the statistics given below. Explain the reasons why the hotel gained or lost profit in the past three years. What measures can the hotel manager take to gain the profit?
1. 100% occupancy in 2003 Fixed cost: 64,000 Variable cost: $16,000
Revenue: 50 pairs@$2000each=$100,000 Profit: $20,000
2. 80% occupancy in 2004 Fixed cost: 64,000 Variable cost: $10,000
Revenue: 40 pairs@$2000each=$80,000 Profit: $6,000
3. 60% occupancy in 2005 Fixed cost: 64000 Variable cost: $4000
Calculation:
Revenue: 30 pairs@$2000each= Profit = Loss =
Reasons: Measures:
得分
评卷人
VI. Case study (20%）
The Archaeological Sites in Greece
Greece has, perhaps, the richest collection of archaeological sites in the world. The management of these sites is perhaps the greatest problem because the
number of sites puts a great strain on government resources. Furthermore, the volume of great archaeological sites may also have led to those sites and their value, being rather underrated by the Greeks. However, in recent years the Greek government, together with the European Commission and UNESCO has been trying hard to improve the way in which sites inGreece are both conserved and interpreted for visitors.
Some of the key issues facing archaeological site managers in Greece are as follows:
1. Finding enough money and expert staff to ensure that sites are systematically excavated and then protected.
2. Deciding whether artefacts should be displayed on site or removed to major archaeological museums. In recent years excellent new museums have opened or been remodelled across Greece, from Athens to Mytillene, Her-aklion
to Thessaloniki. However, it might be argued that finds should be seen by visitors in situ to help them understand the context of such finds and therefore better appreciate their history and significance.
3. Many sites still have little or no on-site interpretation and what there is may be old-fashioned, such as wordy guidebooks or display panels. Little use has yet been made of interactive computer technologies or live interpretation, by actors, at Greek archaeological sites. Clearly, these things could threaten the sense of place at sites but it could attract more visitors. For foreigners, many of whom have little