M4U1 重点词汇及短语讲解
1. advertise
⑴ v. 为??做广告，登广告宣传
e.g. The perfume has been advertised in all the major women’s magazines. 这种香水在所有主要的女性杂志上都做了广告。 ⑵ vi. 登广告招聘
e.g. We need to advertise for a new chef. 我们需要登广告招聘一名新厨师。 advertisement n. 广告，宣传
e.g. If you want to sell your old sofa, why not put an advertisement in the local paper? 你若打算想卖掉旧沙发，为什么不在本地报纸上登个广告呢？ advertising
⑴ adj. 登广告，广告宣传 a national advertising campaign ⑵ n. 广告业
e.g. He has been working in advertising for 20 years. 他从事广告业已经二十年了。
2. persuasive adj. 有说服力的 persuade v. 劝说 persuasion n. 说服
e.g. They used many persuasive arguments. 他们用了许多有说服力的论据。 【常用搭配】
1) persuade sb. /pron. 说服某人 2) persuade sb. of sth. 使某人相信某事 3) persuade sb. to do sth. = persuade sb. into doing sth. 说服某人做某事 4) persuade sb. out of doing sth. 说服某人不要做某事 5) persuade sb. that-clause 使某人相信 6) sb. be persuaded that-clause 某人相信?? 【例句】
1) I can persuade the boss soon. 我很快就能说服老板。 2) I persuaded him of its truth. 我使他相信这是真的。 3) They persuaded her to go with them. 他们说服了她和他们一起去。 4) We persuaded him into taking the job. 我们说服她接受这份工作。 5) I persuaded my father out of smoking. 我劝服我父亲戒了烟。 6) She persuaded me that the death did not at all. 她使我相信死并不能结束一切。 7) I’m almost persuaded that he is honest. 我几乎相信他是诚实的。
3. cheat
⑴ vi. 作弊，作假
e.g. Kids have always found ways of cheating in school exams. 孩子们总能找到考试作弊的方法。 ⑵ vt 欺骗，哄骗
e.g. He was accused of cheating investors out of their life savings.
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他被指控骗取了投资者一生的储蓄。 ⑶ vi. 不忠
e.g. He swore to me that he had never cheated. 他向我发誓从来没有对我不忠。 ⑷ n. 骗子，作弊者
e.g. We should have strict penalties for tax cheats. 我们对骗税者应该有严厉的惩罚。 ⑸ n. 作弊行为
4. breath n.
⑴ 气息
e.g. His breath smelt strongly of alcohol. 他呼出的气中有很浓的酒味。 ⑵ 呼吸
e.g. She took a long slow breath to calm down. 她长吸一口气，让自己平静下来。 【常用短语】
hold one’s breath 屏住呼吸
e.g. I held my breath and dived into the river. 我屏住呼吸，潜入了这条河里。 be out of breath 上气不接下气
e.g. She was out of breath from climbing the stairs. 她爬楼爬得上气不接下气。 breathe ⑴ v. 呼吸
e.g. He held her so tightly that she could hardly breathe. 他紧紧地抱住她，使她几乎喘不过气来。 ⑵ vi. 吸入
e.g. I don’t want to breathe in other people’s smoke. 我不想吸入二手烟。
5. fool
⑴ n. 蠢人，傻子
e.g. How could you be such a stupid fool! 你怎么会笨成这个样子！ ⑵ vt. 愚弄，欺骗
e.g. I was completely fooled by her. 我完全被她愚弄了。 【常用短语】
fool sb. into doing sth. 欺骗某人做
e.g. Don’t let anyone fool you into handing over large sums of money. 不要让人骗得你把大把大把的钱叫出来。
foolish adj. 愚蠢的 foolishly adv. 愚蠢地
6. cure
⑴ n. 有效药，疗法
e.g. Doctors say that there are several possible cures. 医生说有几种可能奏效的疗法。 ⑵ n. 对策，方案
e.g. It’s the only possible cure for our trade deficit. 这是解决我们财政赤字的唯一对策。 ⑶ vt. 治愈
e.g. Many formerly fatal diseases can now be cured. 原先的许多绝症现在都可以治好了。 ⑷ vt. 控制，消除
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e.g. Nothing seemed to cure him of his nervousness. 好像什么都不能消除他的紧张情绪。
7. comment
⑴ n. 评论，述评
e.g. We would welcome your comments on our work. 我们欢迎你对我们的工作提出意见。
make a comment on = make comments on 对...做出评价 e.g. Did she make any comments on your speech? 她对你的演讲做出什么评价了吗？
⑵ n. （电视，电影）评论 e.g. a page of news and comment ⑶ v. 发表意见，评价
e.g. I’m not in a position to comment on the matter. 我无权对此事发表评论。
8. aim
⑴ n. 目标，目的
e.g. My main aim on this course is to gain confidence. 我上该课程的主要目的是获取自信。 ⑵ n. 瞄准，准头
e.g. He quickly regained his balance, took aim, and fired. 他迅速重新恢复平衡，瞄准并开火。 ⑶ vi. 打算，企图
e.g. The project aims to provide an outlet for children’s creativity. 该项目试图为孩子们的创造性提供一个表现的场所。 ⑷ vt. 瞄准
e.g. He was aiming at the tree but missed. 他瞄准了那棵树，但是没有打中。 【常用短语】
● be aimed at (doing) sth. 旨在于，目的在于
e.g. The regulations are aimed at the prevention of accidents at work.
这些规定的目的是为了要防止工作事故。
The book is aimed at people without specialized knowledge. 这本书适宜那些没有专业知识的人阅读。
9. benefit
⑴ n. 益处，好处
e.g. The new sports centre will bring lasting benefit to the community. 新的体育中心将会使社区居民持久受益。 ⑵ n. 福利，津贴
e.g. The benefits include medical insurance and a company car. 福利包括医疗保险和一辆公车。 ⑶ vi. 受益，得到好处
e.g. Patients have benefitted greatly from this treatment. 病人已从该治疗中大大受益。
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⑷ vt. 对...有好处，有助于
e.g. The system mainly benefitted people in the south. 这项制度主要使南方人受益。 beneficial adj. 有益的
e.g. One or two glasses of wine a day can be beneficial. 每天喝一两杯酒是有益的。
10. promote v. ① 提升，使晋级 ② 积极筹划，鼓励，促进
【例句】
1) The young army officer was promoted to captain. 这位年轻的军官被提升为了上尉。 2) How can we promote the sales of this product? 我们如何推销这一产品呢？ 3) We must promote the match carefully. 我们必须认真策划这场比赛。 【派生词】 promoter n. 策划者，推销者 promotion n. 提升，促销活动
11. consult
⑴ vt. 向??咨询，求助
e.g. Before going on a diet, you’d better consult your doctor. 节食前，你最好向你的医生咨询一下。 ⑵ v. 商量，征得同意
e.g. We’ll consult with representatives of different jobs. 我们会和不同职业的代表商量。 ⑶ v. 查找，查询
e.g. Consult the timetable to see when the last train leaves. 查一下时间表，看看末班车什么时候开出。
12. recommend vt. 推荐；介绍；建议 recommendation n. 建议，提议
【常用搭配】
1) recommend sth. to sb.= recommend sb. sth. 向某人推荐 2) recommend sb. to do sth. 推荐/劝告某人做某事 3) recommend sb. as… 推荐某人为?? 4) recommend that … sb. (should) do sth. 建议某人做?? 【例句】
1) Our teacher recommended us some new books on this subject. 2) 老师向我们推荐了这个学科的一些新书。 3) I recommend he should see a doctor. 我建议他去找个医生。
4) The old man should listen to the doctor’s recommendation that he stay in bed.
老人应听从医生卧床休息的建议。
13. determine v. 确定；决定 determination n. 决心；果断；坚定
【常用搭配】
1) determine sth. 决定某事 determine to do sth. 决心做某事 2) determine on (doing )sth. 就??做出决定
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determined adj. 有决心的，决定的（在句中常作定语或状语） 【常用搭配】
1) be determined to do sth. 下决心/决定做某事 2) be determined +从句 【例句】
1) The police are determined to bring back the missing boy when his family have given up all
hope. 警方决心找回失踪的男孩，而他的家人已经放弃了所有的希望。
2) At the age of twenty, Steve left his hometown, determined not to return without making his
mark. 在二十岁时，Steve离开了他的家乡，下定决心不搞出点名堂绝不回来。
14. urge
⑴ vt. 敦促，催促
e.g. The UN urged them to honor the peace treaty. 联合国敦促他们尊重这项和平条约。 ⑵ vt. 强调，竭力主张
e.g. He urged restraint in dealing with the protester. 他强调在应对抗议者时应该保持克制。 ⑶ n. 冲动，强烈的欲望
e.g. I had an overwhelming urge to kiss him. 我有种冲动要吻他。
15. product C/U. 产品，产物
【例句】
1) They must have new markets for their products. 他们的新产品必须有新的市场。 2) The plan was the product of many hours of careful thought.
这个计划是长时间仔细思考的产物。
【派 生 词】
production n. 生产 producer n. 生产者，制造者 productive adj. 生产的，多产的 productivity n. 产率，生产能力 produce n. 产量 U. 产品，农产品 v. 生产 【单词辨析】
1) product 产品，产物，它主要指工厂制造的产品；也可以用于化学反应的生成物。 2) production 指生产或制造产品的行为，即生产过程。 3) produce 用作名词时，解释为“产品，产物”，但它常指农产品。
16. danger C. 可能引起危险的人或物 U. 一般的“危险”
【派 生 词】
dangerous a.危险的 endanger vt. 危及 endangered a.面临灭绝的 【常用搭配】 1) in danger 处于危险之中 2) in danger (of ) 有??的危险 3) out of danger 脱离危险 4) be a danger to … 对??构成威胁 【例句】
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