应抓住重点领域，“咬定青山不放松”，持之以恒地把有特色的产业做下去。 四是统筹加快发展和持续发展的关系。我们需要加快发展，但发展必须有后劲，有强力，能够保持永续的发展。在文化产业发展的初期，着眼于加快发展是非常重要的，因为发展初期如果没有速度，就不能形成规模，争得主动。而初期的发展难免带有一定的盲目性、粗放性，存在数量较大，质量不高；速度快，效益低；品种多，品牌少；市场兴，较无序的现象。 因此，发展中要特别关注发展的质量、效益、后劲的问题，坚持可持续发展。 现代文化产业注重发展文化创意产业，其主要特征是重视产业发展的高端，重视将文化创意与传统产业相结合，以增加传统产业的文化附加值。我们应该在科学发展观指导下，将文化创意产业列为文化产业的升级目标，充实产品的创意内涵，把握新的制高点。要坚持有序有利有节制地开发、发展，不能搞“文化大跃进”。一哄而起，遍地开花，必将最终损害文化及其产业，成为空洞和虚假的伪文化。对我国中西部来说，应该着力于加快发展，发挥文化资源优势，促进文化产业跨越发展；而对东部沿海城市来说，则要更多着眼于建立长效机制，增强发展后劲，实现优质发展。加快发展如果以破坏资源、不顾社会效益、粗制滥造为代价，这种发展就是与可持续发展相对立的；加快发展如果是以资源的有效保护和合理利用为前提，产业产生良好的经济效益和社会效益，则这种发展就是可持续发展的重要组成部分。
参考文献：
[1]李长春.正确认识和处理文化建设发展中的若干重大关系努力探索中国特色社会主义文化发展道路[J].求是,2010,(12).
[2]王育济等.中国文化产业学术年鉴(2008年卷上册、2003-2007年卷上册)[M].北京:文化艺术出版社,2009.
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Abstract: To promote the overall strength and competitiveness of cultural industry, we must promote and promote the sustainable development of cultural industry under the guidance of scientific development concept. This is necessary to establish the core concept of people-centered implementation and implementation of cultural industries in all aspects and links to grasp the market orientation, highlighting the characteristics of resources to protect the priority and maximize the benefits of the basic principles of dialectical processing and co-ordinate economic development and culture Development, cultural undertakings and cultural industries, balanced development and non-balanced development, accelerate development and sustainable development and so on.
Keywords: cultural industry; sustainable development; people-oriented;
Since the reform and opening up, China's cultural industry is in the ascendant, into the new century is to accelerate the development into the fast lane, an important source of economic and social development of the new engine and engine. In the future fierce competition, to further enhance the overall strength of cultural industries and competitiveness, we must take the scientific development concept as guidance, identify the focus, promote and promote the sustainable development of cultural industries.
First, establish the core concept
The cultural industry of socialism with Chinese characteristics pays attention to the connotation of people - oriented and the comprehensive, healthy and coordinated development of industry. People - oriented as our party 's ruling philosophy in the new period is the core idea
of realizing the sustainable development of cultural industry. It should implement and carry out all aspects and links of cultural industry development.
First of all, adhere to the concept of people-oriented development of cultural industries, we must maximize the people to meet the growing spiritual and cultural life. The cultural industry is an important way to meet the people's spiritual needs under the conditions of the socialist market economy and the other wing to keep pace with the cultural undertakings. The basic cultural needs and interests mainly through the government-led, to meet the cultural undertakings; more personalized cultural needs are mainly through the market, to meet the cultural industry. Cultural development and prosperity should adhere to meet the spiritual and cultural needs of the people as the starting point and the foothold, close to the masses, close to reality, close to life, produce more and better multi-level cultural products to solve the people's \alone high, only my art\aristocratic vision and practices, increase the variety of spiritual and cultural production. Not only vulgar, vulgar and not vulgar, vulgar and not vulgar, multi-faceted, multi-channel, multi-level to meet the needs of the people of the world, The spiritual and psychological needs of the masses. Let the culture close to the people's lives, as well as the original point, a little rough, simple, immature, true color, the majority of the people, perhaps it is its hope and advantage. Some large-scale production of \\drama\some artificial \project\people may not love, may not be welcome. On the contrary, close to their Daya vulgar, Daixitaibei, down to the release of people today's fast-paced society, high-risk, strong competition and intense work under great pressure. Whether it is an economic cultural industry, or the welfare of the public welfare of cultural undertakings, only to meet people's spiritual needs of the real life, will become attractive, with the audience, there are prospects. Therefore, in the process of developing the cultural industry, as long as it is beneficial to people's physical and mental health, it is necessary to allow the existence, allowing testing and exploration. The masses into the form of love and fame, the lively content into a rigid preaching, the original irrelevant hard stuffed into the juice of the artistic and cultural life, which makes dead, this is contrary to the wishes of the people and deviate from the people-oriented , But also a violation of cultural and artistic production and development of the law.
Second, adhere to the concept of people-oriented development of cultural industries, it is necessary to safeguard and realize the cultural interests of the masses. In accordance with the requirements of public welfare, basic, equality, and convenience, we should attach great importance to the individualized services provided by the cultural industry while accelerating the construction of public cultural service system. What people consume, do not consume anything, can be oriented, but can not deprive people of the right to freedom of choice. The cultural industry must have a market vision, the people welcome and loved, there must be a market and vitality; the other hand, rigid thinking and aristocratic vision to look at and develop the cultural industry, will inevitably make no vitality, loss of vitality. At the same time, we should pay attention to safeguarding the cultural interests and interests of the people according to law. Cultural market, fake and shoddy products, to provide low-quality cultural consumption and cultural services, is against the interests of the cultural interests of the masses; cultural products aristocratic is actually intended to exclude ordinary people in the cultural consumption of the door, which is also the people's culture The realization of an interest constitutes a harm. Cultural
industry should be oriented to the public and serve the people's livelihood. China's ancient street performers such as rap, crosstalk, storytelling, juggling, etc., both people are willing to accept the mass culture, but also the embryonic form of cultural industries. The foundation of the cultural industry is rooted in the people, and its development depends to a large extent on consumers. How to stimulate people's spiritual and cultural consumption consciousness and improve the level of cultural consumption is not only related to the development of cultural industry, but also related to the improvement of the cultural level and the quality of spiritual life of the whole society through multi-faceted guidance. Through the holding of various cultural activities, improve people's cultural taste, the formation of a healthy cultural consumption atmosphere.
Third, adhere to the concept of people-oriented development of cultural industries, the most fundamental focus is to strive to improve the quality of people, and promote the comprehensive development. Regardless of cultural undertakings and cultural industries are essentially the production of spiritual and cultural products, we must meet people's spiritual and cultural needs of life, we must adhere to the highest social benefits as a criterion. Although each has its own characteristics and play a different role, but their ultimate goal is to promote social and human development and promotion. The evaluation of cultural industries, without adverse social impact, no doubt directly to the economic criteria to evaluate, mainly to see its gross domestic product, fiscal revenue and contribution to social employment, to see it in the adjustment of industrial structure, Change the mode of economic development on the important role. But the cultural industry development and cultural construction is the fundamental building, the key is to comprehensively improve the quality of people, enrich people's spiritual world, enhance people's spiritual strength. The development of cultural industries, must improve the quality of people useful, but not harmful, this is the development of cultural industries test the most fundamental touchstone.
People's comprehensive and free development includes the display of human personality, literary appreciation, entertainment and leisure, tourism and so on. It can be said that the production, sale and consumption of cultural products and services are closely linked with the all-round development of human beings. Different from the public welfare cultural undertakings, the cultural industry pays more attention to cultural entertainment, recreation, leisure and puzzle, people relax themselves, return to the true, so as to promote people's physical and mental health, to meet the needs of people's free development.
In contrast, contrary to the people, human nature, culture to do cultural industry, to the pursuit of some unrealistic \bad\yellow, gambling, poisoning \it will only make cultural industries die or go astray. The sustainable development of cultural industry must fully reflect the \connotation, in line with the requirements of the scientific concept of development.
Second, grasp the basic principles
In cultural life, there are many kinds of chains and links in various cultural products from production to consumption. To realize the sustainable development of cultural industry, we must adhere to the following basic principles: First, the principle of market orientation. The development of cultural industries will undoubtedly take the market demand and orientation as the principle, it is necessary to act according to the law of cultural development, and must act according to market rules. Culture Since it is a kind of industry, we must take market-oriented, enter the market, to storm the market to fight. Cultural industries continue to develop the driving
force from the market. There is no doubt that the government's strong impetus to the cultural industry is essential to the start and development, relaxed environment and preferential policies to support is also necessary, but the cultural industry can really develop, ultimately depends on the market, depending on the market Of the operating capacity, competitiveness and self-development capacity. Market is the product of the destination and the value of the place, there is no market there is no industry.
Cultural industry is to create an attractive, an expectation, to meet people's pursuit and hope. People are cultural products or services closely attracted, and this has a market; with the market, industry can support them. Therefore, cultural products and services must be from the market focus on grasping the excitement of people, the resonance point. Hunan Satellite TV \Girl\success, the most fundamental is the success of the market, is the file market-oriented and commercial operation of the success of its music, mainly in music, but rather the market operation. This shows that, in the past, the development of culture is fundamentally different from the development of cultural industries, can not \hold partly concealed,\shy, must be courageous, duty-bound to invest in the market. Research cultural market demand and people's cultural consumption psychology, research and development and production of people loved by the cultural products, in particular, be good at market planning, marketing and operation. Can not go to the market storms to \long, but also no vitality and competitiveness. Of course, market orientation has its limitations. As a kind of non-market orientation, social orientation is indispensable. It can improve the orientation of market orientation, correct the trajectory of market operation and make up the value defect of market orientation. The development of the socialist cultural industry with Chinese characteristics is through the integration, to achieve social and market orientation of the two fit.
Second, highlight the characteristics of the principle. The sustainable development of cultural industry and cultural enterprises strong vitality, is the core competitiveness of the build; and build the core competitiveness lies in the creation of personality, highlighting the characteristics. With the characteristics, personality will have a brand, you can form an advantage. The \or strong, or large and so on. Faced with the regional division of labor more and more fine, more and more intense competition in the cultural market trend, China's cultural industries require sustainable development in the future pattern of a place, we must give full play to the advantages around to show their own characteristics. This includes regional cultural characteristics, folk customs characteristics, tourism and cultural characteristics, historical and cultural characteristics, red cultural characteristics, innovative cultural characteristics. Characteristic is competitiveness, is productivity, is comparative advantage. Based on their own resources, talent and first-mover advantage, have, do not, in order to form their own advantages of the project and the leading industry, in order to be invincible in the fierce competition. Now there is a very strange phenomenon, that is, \do not have characteristics. For example, some local tourism resources was very unique, personality, but to imitate others, to create some of the same man-made landscape, the original natural, pristine, beautiful landscape made neither fish nor fowl. In fact, modern tourism is more to leave the noisy city, to reduce the pressure of fast-paced life, so that physical and mental into the natural beauty of relaxation and mold. Some of the red tourism, which allows visitors to
accept the advanced ideological education and the noble spirit of the baptism, but to compile some unfounded mystery story to \the true and bright, in the direction is also very responsible and serious. Imitation of the road, is one of the most easy way to go, but it is one of the most promising way; characteristics of the road, is the pursuit of individuality and innovation, is the road of scientific development. China's cultural industry to be sustainable development, we must adhere to the characteristics of the road. \
Third, the principle of resource conservation priority. Sustainable development is to promote the harmony between man and nature, to achieve economic development and resources, the environment is coordinated to ensure that a generation after another to sustainable development. It requires today's development and utilization, not only can not exhaust or destroy resources and the environment, but also for the future development of better conditions. With the development of cultural industry, the contradiction between the development of cultural resources and the protection of cultural resources has become increasingly apparent. Many cultural resources such as historical and cultural resources, national cultural resources, natural landscape resources, and so have a certain scarcity and vulnerability, they are often not renewable or difficult to regenerate, not as people generally think inexhaustible, with Of the inexhaustible. Once these cultural resources have been destroyed, it will cause irreparable damage. This determines the need to protect the resources in the first place, adhere to the protection of priority, appropriate development, the principle of sustainable use. Leaving the protection, the development of cultural industries will be due to the excessive use of resources and not sustainable. Protection of cultural resources in general there are three ways: First, the principle of protection, that is a certain fundamental laws and regulations and measures to protect the continuity of cultural resources, integrity and coordination so that it will not be forgotten and annihilation. Such as the \social changes constantly marginalized, or even disappear, which is in urgent need of protection. Such as Hunan, \Nvshu\on the protection of such a situation. Second, the development of protection, is about to produce a market effect, a greater development value of the cultural resources into industry, and the industry is strong again feeding the protection of cultural resources, to achieve a virtuous circle. Such as the protection of the ancient city of Hunan Phoenix development, to achieve a benign interaction between the two. Third, the strategic protection, is currently no power to develop but there are characteristics and prospects of the overall protection of cultural resources down, as the development of cultural industries, resource reserves, to be later developed and used. Strategic protection is essential, and all cultural resources must not be developed by a generation, but should be left to future generations of children should have the resources. Such as some ancient tombs, ancient ruins, ancient buildings, can not dig the best not to dig, the overall preservation of the overall best preserved. Cultural heritage includes material cultural heritage and intangible cultural heritage, they are non-renewable precious cultural resources. If destroyed, disappeared or lost, we will become the cultural %undergoing tremendous changes, cultural heritage and its living environment is seriously threatened, we must from the long view, adhere to the principle of resource conservation priority.
Fourth, the principle of maximum benefit. Culture as an industry, we must pursue the